As we approach Mother's Day, here are some tips for search marketers to make the most of the large shopping holiday. Read More...
View articleThe mobile-first world means marketers need to be able to reach consumers wherever they are on whatever device they are on, and real-time predictive d...
View articleThere is tons of data that can be gleaned from detailed analytics, but do brands really need all of that data? Does it really benefit them in the long...
View articleReviewing campaigns from Coca-Cola, MasterCard, Walmart, and AT&T, the Mobile Marketing Association measured mobile's impact scientifically, and f...
View articleEsurance chief marketing officer Alan Gellman and vice president of advertising Nancy Abraham sat down with ClickZ at South by Southwest to talk about...
View articleIn part two of our video interview with Matt Van Dalsem, director of global media planning at BlackRock, he shares his insight into social media. Read...
View articleA look at how to use data for more targeted advertising and better return on investment. Read More...
View articleMarketing automation systems can help you effectively manage your budgets and marketing plans, so that you can increase your optimization efforts. Rea...
View articleIt's rare to find a company that suggests to its clients that it be paid on performance - but wouldn't it be nice if that were the standard? Read More...
View articleIs conversion rate optimization, in its current state, truly a sustainable and effective strategy? Read More...
View articleEmail marketing isn't going anywhere. In fact, it's becoming more important than ever, as it increasingly gives marketers the means for creating digit...
View articleDigital marketers say Chinese regulation to implement real-name verification for social media accounts will enhance the quality of consumer data. Read...
View articleTwitter has launched two new conversion tracking features to its analytics toolkit in an attempt to help brands measure a Promoted Tweet campaign's RO...
View articleBeyond simply creating a series of emails or events, developing a digital "tool" for clients will help your business stand out from the crowd. Read Mo...
View articleHavas Media Group has partnered with NewsCred to gain access to thousands of heavy-hitting publications, including CNN, Al Jazeera, and the BBC. Read ...
View articleContent marketing has the ability to truly transform a business, but marketers need to be tracking the successes and failures in order to see what wor...
View articleProgrammatic technology can be used for more than just media buying. It also allows marketers to test in a whole new way. Read More...
View articleColumnist Zac Martin gives his tips for better reporting on return on investment (ROI). Read More...
View articleContent marketing is more and more important in the marketing world, but some still don't know how to prove its return on investment. Read More...
View articleFacebook Q4 2014 and year-end earnings show increased contribution of mobile, while execs pump measurement. Read More...
View articleThere's a big difference between selling and helping customers buy what you sell. Do you know what it is? Read More...
View articleGetting customers to your website is one thing, but converting their clicks to purchases is quite another. Read More...
View articleAs marketers are given better tools for storytelling, it may become harder for companies to deliver on the promises they are making. Read More...
View articleBy combining social media and marketing automation systems, companies can achieve a higher return on investment. Read More...
View articleIf brands don't figure out how to respond to consumers at their ever-increasing speed, they will be eventually be left behind. Read More...
View articleThese four tips can help ensure you're maximizing your ad spend and not wasting your dollars in the new year. Read More...
View articleProgrammatic shows no signs of slowing down, so it's time we understand exactly what it means for us as marketers. Read More...
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