How artificial intelligence drives more effective advertising campaigns

Insights How artificial intelligence drives more effective advertising campaigns

2y Daniel Surmacz
Adblock Plus gets into the ad business with launch of RTB platform

Display Advertising Adblock Plus gets into the ad business with launch of RTB platform

2y Al Roberts
Facebook's Live Rail pullback leaves publishers needing true partners

Publishing Facebook's Live Rail pullback leaves publishers needing true partners

2y Frank Sinton
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Four key ways to optimize your real time bidding spend

Media Buying Four key ways to optimize your real time bidding spend

2y David Zuckerman
China's real-time bidding for video programmatic is a myth

Asia China's real-time bidding for video programmatic is a myth

2y Charlie Wang
How to use data from ad tech and martech for display ads

Analytics How to use data from ad tech and martech for display ads

2y Ohad Hecht
Access to data is the key to China's programmatic sector

Asia Access to data is the key to China's programmatic sector

3y Charlie Wang
Eliminating the fear factor of programmatic buying in China

Asia Eliminating the fear factor of programmatic buying in China

3y Charlie Wang
APAC’s Misplaced Expectations for Programmatic

Asia APAC’s Misplaced Expectations for Programmatic

3y Rohit Kumar
If You Give An Advertiser Trackable Impressions...

Display Advertising If You Give An Advertiser Trackable Impressions...

3y Robin Neifield
Why the Growth of Programmatic Direct Is Good News for RTB

Display Advertising Why the Growth of Programmatic Direct Is Good News for RTB

3y Alex LePage
Final Warning: Big Data & Programmatic Are No Longer Optional

Media Final Warning: Big Data & Programmatic Are No Longer Optional

3y Aaron Kahlow
Programmatic in China Part 4: Open Exchange

Asia Programmatic in China Part 4: Open Exchange

3y Charlie Wang
The Future of Content: Predictive Personalization

Analytics The Future of Content: Predictive Personalization

3y Benjamin Spiegel
Bad Ads Range From Annoying to Dangerous

Media Bad Ads Range From Annoying to Dangerous

4y Chris Crawfurd
Is Facebook Pulling the Plug on FBX?

Media Is Facebook Pulling the Plug on FBX?

4y Yuyu Chen
Welcome to 2015 – The Year of Proficiency

Marketing Welcome to 2015 – The Year of Proficiency

4y Chris Copeland
A Beginner’s Guide to Programmatic Media

Media A Beginner’s Guide to Programmatic Media

4y Charlie Smith
Programmatic: A Playground for Creativity

Asia Programmatic: A Playground for Creativity

4y Scott Heron
Dispelling the Myths of Programmatic Buying

Media Dispelling the Myths of Programmatic Buying

4y Tim Nichols
Programmatic: A Blueprint for the Future

Asia Programmatic: A Blueprint for the Future

4y Scott Heron
Real-Time Myth-Busting: 5 RTB Mysteries, Solved!

Display Advertising Real-Time Myth-Busting: 5 RTB Mysteries, Solved!

4y Liz Rutgersson
Compounding Challenges for the Digital Publisher

Media Compounding Challenges for the Digital Publisher

4y Larry Allen
Rovio Tests New Direct Programmatic Capabilities

Media Rovio Tests New Direct Programmatic Capabilities

4y Mike O'Brien
Content Marketing, Native Advertising, and the Limits of Programmatic

Data-Driven Marketing Content Marketing, Native Advertising, and the Limits of Programmatic

4y Ben Plomion
Can Facebook Rival Google With LiveRail Acquisition?

Media Can Facebook Rival Google With LiveRail Acquisition?

4y Yuyu Chen
Twitter Acquires Mobile Ad Retargeting Company TapCommerce

Media Twitter Acquires Mobile Ad Retargeting Company TapCommerce

4y Dave Neal
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