The coming year will be one of no excuses for marketers, as we're forced to adopt the "buzzwords" of yesteryear that have now become accepted terms in our industry.
Programmatic shows no signs of slowing down, so it's time we understand exactly what it means for us as marketers.
Programmatic advertising has focused on media efficiencies, yet the technology also provides opportunity for compelling creative. But the space needs the focus of creative agencies to unlock its full potential.
Some marketers are hesitant to embrace programmatic buying because of some common misconceptions about it. Here are three myths about programmatic buying and the truth behind them.
Over the next six months we can expect a huge increase in programmatic advertising, including a wave of large brands launching in-house programmatic trading desks – creating big implications for the future of digital advertising.
There are many myths and misconceptions surrounding the concept of real-time bidding. Here are five explanations of common misunderstandings to help marketers embrace the new technology.
As the industry continues to evolve, publishers must adapt to the changing landscape. Here are eight of the biggest challenges publishers are facing right now.
The company behind Angry Birds gets on board with the programmatic media buying trend, allowing advertisers to choose which inventory they want to place their ads against.
While native advertising can't really go programmatic, content marketing can, and can scale, yet another sign that programmatic is changing the digital advertising landscape as we know it.
The social network has agreed to purchase video ad-tech start-up LiveRail, a move indicating the company is expanding its ad business outside its own properties. Will Facebook now be able to rival Google in terms of video advertising?