Advertisers can use these tips to cultivate a successful marketing strategy that effectively engages with eager-to-spend consumers during the back-to-...
View articleIt's no longer enough to simply drive in leads and nurture them along their path to purchase. Marketers must strive to build relationships with custom...
View articleData center traffic is one of many types of nonhuman or illegitimate ad traffic. TAG’s new program will tap into Google’s internal data-center blackli...
View articleExperts from Rubicon Project, InMobi, Business Insider, and Heineken discuss the native advertising opportunities around mobile and how these can lead...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during July. Read More...
View articleShares of Rubicon Project, Inc. (NYSE:RUBI) reached $18.30 this morning, $3.30 more per share than its IPO price. Read More...
View articleThe U.S.-based SSP adds new hires with plans to recruit more execs to its Sydney team. Read More...
View articleScott Moore joins Yell, and Google's founding blogger heads to Twitter. Read More...
View articleAd tech companies will create a system for sharing advertiser block lists. Other standardization projects will follow. Read More...
View articleThe Rubicon Project is acquiring Fox Audience Network, an advanced advertising technology platform. Read More...
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