Advertisers can use these tips to cultivate a successful marketing strategy that effectively engages with eager-to-spend consumers during the back-to-school shopping season.
It's no longer enough to simply drive in leads and nurture them along their path to purchase. Marketers must strive to build relationships with customers.
Data center traffic is one of many types of nonhuman or illegitimate ad traffic. TAG’s new program will tap into Google’s internal data-center blacklist to filter bots that are ran in data centers.
Experts from Rubicon Project, InMobi, Business Insider, and Heineken discuss the native advertising opportunities around mobile and how these can lead to increased conversion.
This is a roundup of new hires and promotions in the digital marketing industry during July.
Shares of Rubicon Project, Inc. (NYSE:RUBI) reached $18.30 this morning, $3.30 more per share than its IPO price.
The U.S.-based SSP adds new hires with plans to recruit more execs to its Sydney team.
Scott Moore joins Yell, and Google's founding blogger heads to Twitter.
Ad tech companies will create a system for sharing advertiser block lists. Other standardization projects will follow.
The Rubicon Project is acquiring Fox Audience Network, an advanced advertising technology platform.