Consumers find the word-of-mouth nature of user-generated content to be particularly trustworthy, which has resulted in a surge of popularity comparable to that of influencer marketing.
Twitter's new Buy button and Apple's new Apple Pay are revolutionizing the social commerce industry, and will give marketers a host of new marketing opportunities for this holiday season.
Following a summer of social commerce initiatives, Twitter is taking the opposite of Facebook's approach and testing its new Buy button on accounts with large followings.
The department store launched #SaksStyle, a shoppable hub curated by customers who contribute their pictures from social media sites.
The new platform makes Instagram shopability easier for companies and consumers alike, but is one link enough?