Funnel vision: the dangerous trap of lead stages

Commerce & Sales Funnel vision: the dangerous trap of lead stages

1y Norman Guadagno

Funnel vision: the dangerous trap of lead stages

Norman Guadagno, CMO at Acoustic, explores how renaming sales stages can help to build further collaboration between marketing and sales Read More...

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Roadmap to efficient field sales: Map My Customers closes $2.6mil series A

Analytics Roadmap to efficient field sales: Map My Customers closes $2.6mil series A

3y Naomi Smith

Roadmap to efficient field sales: Map My Customers...

After closing an initial funding round, Map My Customers looks to make field sales more efficient with a mobile-friendly, visual CRM. Read More...

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Bad data breeds bad leads: Cleaning up data for the sake of the B2B sales cycle

Analytics Bad data breeds bad leads: Cleaning up data for the sake of the B2B sales cycle

5y Mike O'Brien

Bad data breeds bad leads: Cleaning up data for th...

We create more data than ever before—but most of that data is bad. What does that mean for B2B marketers and their lead generation efforts? Read More...

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Five ways sales can work with marketing for better results

Asia Five ways sales can work with marketing for better results

6y Sophie Loras

Five ways sales can work with marketing for better...

Sales representatives should work more closely with marketing teams to counter changing consumer purchase behavior brought about by the digital age. R...

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Five ways to boost your conversion rate without wasting ad budget

Acquisition Five ways to boost your conversion rate without wasting ad budget

7y Tim Nichols

Five ways to boost your conversion rate without wa...

Improve the conversion rate of your ads and maximize profits without draining your entire ad budget. Read More...

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Friends and foes: using sales to help fail-proof your marketing automation

Automation Friends and foes: using sales to help fail-proof your marketing automation

7y Kevin Miller

Friends and foes: using sales to help fail-proof y...

By successfully joining forces with the sales team, marketers can take better advantage of marketing automation platform technology for more efficient...

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