Norman Guadagno, CMO at Acoustic, explores how renaming sales stages can help to build further collaboration between marketing and sales Read More...
View articleAfter closing an initial funding round, Map My Customers looks to make field sales more efficient with a mobile-friendly, visual CRM. Read More...
View articleWe create more data than ever before—but most of that data is bad. What does that mean for B2B marketers and their lead generation efforts? Read More...
View articleSales representatives should work more closely with marketing teams to counter changing consumer purchase behavior brought about by the digital age. R...
View articleImprove the conversion rate of your ads and maximize profits without draining your entire ad budget. Read More...
View articleBy successfully joining forces with the sales team, marketers can take better advantage of marketing automation platform technology for more efficient...
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