Funnel vision: the dangerous trap of lead stages

Commerce & Sales Funnel vision: the dangerous trap of lead stages

3d Norman Guadagno

Funnel vision: the dangerous trap of lead stages

Norman Guadagno, CMO at Acoustic, explores how renaming sales stages can help to build further collaboration between marketing and sales Read More...

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How to upgrade your virtual sales enablement approach for long-term success

Digital Marketing How to upgrade your virtual sales enablement approach for long-term success

3m Jacqueline Dooley

How to upgrade your virtual sales enablement appro...

Allego’s virtual sales enablement guide lists four key elements of modern selling and includes an essential 2021 sales enablement checklist Read More...

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How to bridge the sales gap with experiences that matter

Commerce & Sales How to bridge the sales gap with experiences that matter

3m Bridgette Darling

How to bridge the sales gap with experiences that ...

Adobe’s Bridgette Darling outlines how brands can deliver the customer experience that is essential to retail success. Read More...

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A scalable lead generation platform drives local sales

Digital Marketing A scalable lead generation platform drives local sales

4m Nikki Vegenski

A scalable lead generation platform drives local s...

Complex customer journeys can be simplified when brands and local retailers have complementary, consistent digital marketing. Read More...

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MQMs are a KPI that marketing and sales can agree on

Digital Marketing MQMs are a KPI that marketing and sales can agree on

4m Ravi Chalaka

MQMs are a KPI that marketing and sales can agree ...

Boost your revenue pipeline by booking marketing-qualified virtual meetings that drive sales Read More...

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How digital advertisers can tap Publisher ‘lead exchanges’ to pluck the most receptive consumer targets and turbocharge sales

Digital Advertising How digital advertisers can tap Publisher ‘lead exchanges’ to pluck the most receptive consumer targets and turbocharge sales

5m Jason Rudolph

How digital advertisers can tap Publisher ‘lead ex...

Looking to scale customers while optimizing ad spend? Here’s a helpful guide for brands and advertisers on how to leverage lead exchanges to connect w...

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COVID-19: The cause for increased sales productivity?

Commerce & Sales COVID-19: The cause for increased sales productivity?

5m James Moore

COVID-19: The cause for increased sales productivi...

How the global pandemic has reinvigorated media sales teams and unlocked efficient ways to deliver value. Read More...

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Bridging the gap: How marketing and sales can break down the technological walls between their departments

Commerce & Sales Bridging the gap: How marketing and sales can break down the technological walls between their departments

5m Tom Castley

Bridging the gap: How marketing and sales can brea...

Amid the pandemic, the need for sales and marketing to work together has never been greater. Businesses should embrace technology to integrate the fun...

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Survey: Unification in sales & marketing is key for ABM success

Data-Driven Marketing Survey: Unification in sales & marketing is key for ABM success

7m Peter Isaacson

Survey: Unification in sales & marketing is key fo...

43% of companies named Sales & Marketing alignment as their top priority for ABM in 2020, according to new Demandbase survey. Their CMO and a member o...

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The B2B content that can help your sales team close

Content Marketing The B2B content that can help your sales team close

8m Jacqueline Dooley

The B2B content that can help your sales team clos...

B2B content that’s tied to specific stages of the buying cycle can help buyers complete the circuitous path from problem identification/awareness to c...

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You want to sell by subscription, but are you ready?

Digital Marketing You want to sell by subscription, but are you ready?

8m Sean Joyce

You want to sell by subscription, but are you read...

Sean Joyce of Navint says most companies want subscription sales – a trend being sped by the COVID pandemic, but the transformation is harder than you...

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Using AI in sales to get ahead of the game

AI & Automation Using AI in sales to get ahead of the game

9m Tom Castley

Using AI in sales to get ahead of the game

Tom Castley, the EMEA VP of Sales at Outreach, looks at the benefits AI can bring to sales organisations and how they should be preparing to implement...

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The AI-enhanced CX: Agility for an uncertain future

AI & Automation The AI-enhanced CX: Agility for an uncertain future

11m Sven Feurer

The AI-enhanced CX: Agility for an uncertain futur...

Despite uncertainty caused by COVID-19, the demand for AI is steady. AI will continue to play a critical role in businesses staying agile and ahead of...

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True confessions of a CMO, part 2: I cheat

Digital Marketing True confessions of a CMO, part 2: I cheat

1y Latane Conant

True confessions of a CMO, part 2: I cheat

If MQLs aren’t the way to better unite marketing and sales, then what is? In her second True Confession, Latane Conant shares the metrics you should b...

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AI-based conversational analysis reveals that sales teams are holding steady in spite of COVID-19

AI & Automation AI-based conversational analysis reveals that sales teams are holding steady in spite of COVID-19

1y Jacqueline Dooley

AI-based conversational analysis reveals that sale...

Conversational AI company, Chorus.ai, is using its technology, customer base, and expertise to gain insights about COVID-19’s impact on sales teams an...

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4 ways a CPQ platform reduces sales team burnout

Ecommerce & Sales 4 ways a CPQ platform reduces sales team burnout

1y Kevin Jackson

4 ways a CPQ platform reduces sales team burnout

KBMax's Kevin Jackson shares how CPQ tools allow sales teams to focus more on high-yield activities because their administrative tasks like configurat...

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What will an effective digital marketing plan look like in 2020?

Digital Marketing What will an effective digital marketing plan look like in 2020?

1y Jacqueline Dooley

What will an effective digital marketing plan look...

Ascend2's new report shows 90% of respondents planning to invest either moderately or significantly in martech in 2020. Read More...

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Roadmap to efficient field sales: Map My Customers closes $2.6mil series A

Data & Analytics Roadmap to efficient field sales: Map My Customers closes $2.6mil series A

2y Naomi Smith

Roadmap to efficient field sales: Map My Customers...

After closing an initial funding round, Map My Customers looks to make field sales more efficient with a mobile-friendly, visual CRM. Read More...

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The personalized CRM: Why current tools aren’t giving sales reps the insight they need, and how an improved CRM changes the game

Marketing Technology The personalized CRM: Why current tools aren’t giving sales reps the insight they need, and how an improved CRM changes the game

2y Emily Alford

The personalized CRM: Why current tools aren’t giv...

Traditional CRMs haven’t kept pace with the changing buying process. A look into how current tools are failing, and how a more personalized CRM improv...

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Is it time to upgrade your sales tech stack?

Marketing Technology Is it time to upgrade your sales tech stack?

2y Emily Alford

Is it time to upgrade your sales tech stack?

A better tech stack can help your marketing and sales teams by adding increased productivity, faster problem solving, and more accurate planning for t...

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Three-quarters of retailers say they need to reinvent themselves: New report outlines how

Ecommerce & Sales Three-quarters of retailers say they need to reinvent themselves: New report outlines how

2y Barry Levine

Three-quarters of retailers say they need to reinv...

“For retailers,” says a new report from the World Retail Congress, “good is no longer enough [and] being average is punished hard.” Read More...

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The experts’ guide to selling on Amazon

Ecommerce & Sales The experts’ guide to selling on Amazon

3y Emily Alford

The experts’ guide to selling on Amazon

Many small-to-medium businesses simply don’t know how to get started on Amazon. But as the company breaks sales records and increasingly adds third-pa...

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How to close the sales and marketing gap to maximize eCommerce opportunities

Retail How to close the sales and marketing gap to maximize eCommerce opportunities

3y Cassandra Stephens, Global Commerce Director, Zenith

How to close the sales and marketing gap to maximi...

eCommerce is driving retail growth, presenting a significant opportunity for brands. However, as customer behavior changes, brands must ensure they do...

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Working together: Why sales and marketing need to collaborate

Strategy & Leadership Working together: Why sales and marketing need to collaborate

3y Tim Flagg

Working together: Why sales and marketing need to ...

Marketing and sales are traditionally two separate functions, but as we start to gather more data and build a single customer view it becomes more imp...

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How to bring marketing and sales together to optimize the customer experience

Strategy & Leadership How to bring marketing and sales together to optimize the customer experience

3y Tereza Litsa

How to bring marketing and sales together to optim...

Your customers don’t operate in silos, so here’s how to make the most of your marketing and sales teams. Read More...

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The newsroom approach to brand storytelling

Content Marketing The newsroom approach to brand storytelling

3y Clark Boyd

The newsroom approach to brand storytelling

The application of storytelling skills is widespread in the marketing industry, as brands seek to make connections with consumers. 70% of consumers pr...

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Bad data breeds bad leads: Cleaning up data for the sake of the B2B sales cycle

Data & Analytics Bad data breeds bad leads: Cleaning up data for the sake of the B2B sales cycle

3y Mike O'Brien

Bad data breeds bad leads: Cleaning up data for th...

We create more data than ever before—but most of that data is bad. What does that mean for B2B marketers and their lead generation efforts? Read More...

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