Norman Guadagno, CMO at Acoustic, explores how renaming sales stages can help to build further collaboration between marketing and sales Read More...
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View articleHow the global pandemic has reinvigorated media sales teams and unlocked efficient ways to deliver value. Read More...
View articleAmid the pandemic, the need for sales and marketing to work together has never been greater. Businesses should embrace technology to integrate the fun...
View article43% of companies named Sales & Marketing alignment as their top priority for ABM in 2020, according to new Demandbase survey. Their CMO and a member o...
View articleB2B content that’s tied to specific stages of the buying cycle can help buyers complete the circuitous path from problem identification/awareness to c...
View articleSean Joyce of Navint says most companies want subscription sales – a trend being sped by the COVID pandemic, but the transformation is harder than you...
View articleTom Castley, the EMEA VP of Sales at Outreach, looks at the benefits AI can bring to sales organisations and how they should be preparing to implement...
View articleDespite uncertainty caused by COVID-19, the demand for AI is steady. AI will continue to play a critical role in businesses staying agile and ahead of...
View articleIf MQLs aren’t the way to better unite marketing and sales, then what is? In her second True Confession, Latane Conant shares the metrics you should b...
View articleConversational AI company, Chorus.ai, is using its technology, customer base, and expertise to gain insights about COVID-19’s impact on sales teams an...
View articleKBMax's Kevin Jackson shares how CPQ tools allow sales teams to focus more on high-yield activities because their administrative tasks like configurat...
View articleAscend2's new report shows 90% of respondents planning to invest either moderately or significantly in martech in 2020. Read More...
View articleAfter closing an initial funding round, Map My Customers looks to make field sales more efficient with a mobile-friendly, visual CRM. Read More...
View articleTraditional CRMs haven’t kept pace with the changing buying process. A look into how current tools are failing, and how a more personalized CRM improv...
View articleA better tech stack can help your marketing and sales teams by adding increased productivity, faster problem solving, and more accurate planning for t...
View article“For retailers,” says a new report from the World Retail Congress, “good is no longer enough [and] being average is punished hard.” Read More...
View articleMany small-to-medium businesses simply don’t know how to get started on Amazon. But as the company breaks sales records and increasingly adds third-pa...
View articleeCommerce is driving retail growth, presenting a significant opportunity for brands. However, as customer behavior changes, brands must ensure they do...
View articleMarketing and sales are traditionally two separate functions, but as we start to gather more data and build a single customer view it becomes more imp...
View articleYour customers don’t operate in silos, so here’s how to make the most of your marketing and sales teams. Read More...
View articleThe application of storytelling skills is widespread in the marketing industry, as brands seek to make connections with consumers. 70% of consumers pr...
View articleWe create more data than ever before—but most of that data is bad. What does that mean for B2B marketers and their lead generation efforts? Read More...
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