ClickZ AI Summit 2020: Where industry experts bridge the knowledge gap

Emerging Technology ClickZ AI Summit 2020: Where industry experts bridge the knowledge gap

3y Kamaljeet Kalsi

ClickZ AI Summit 2020: Where industry experts brid...

A half-day, experts-driven event where IBM Watson, Adobe, and Brian Solis will bridge the gap of AI knowledge, technologies, and strategies for busine...

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Five Salesforce features that enable offsite collaboration

Collaboration Five Salesforce features that enable offsite collaboration

3y Jacqueline Dooley

Five Salesforce features that enable offsite colla...

ForceIQ’s eBook outlines 14 underutilized Salesforce features that offer flexibility and connectivity to distributed sales teams. Read More...

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How Greyhound used SurveyMonkey to increase their customer survey response rate by over 400%

Marketing Technology How Greyhound used SurveyMonkey to increase their customer survey response rate by over 400%

3y Jacqueline Dooley

How Greyhound used SurveyMonkey to increase their ...

Greyhound integrated SurveyMonkey Enterprise with their existing instance of Salesforce in less than a day, enabling them to tie specific customer iss...

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Salesforce and Apple ignite productivity and learning on the best devices for business

Digital Marketing Salesforce and Apple ignite productivity and learning on the best devices for business

4y Mahir Prasad

Salesforce and Apple ignite productivity and learn...

Leading CRM launches reimagined customer experience and learning apps with features exclusive to iPhone and iPad. Read More...

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How Salesforce improved Pardot website conversions by 27%

Marketing Technology How Salesforce improved Pardot website conversions by 27%

4y Jacqueline Dooley

How Salesforce improved Pardot website conversions...

Bill Reed, Product Marketer at Salesforce, shares details of their site optimization process that led to a 27% bump in conversions on Pardot.com. Read...

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Salesforce launches Consumer Goods and Manufacturing Clouds

Industry Developments Salesforce launches Consumer Goods and Manufacturing Clouds

4y Barry Levine

Salesforce launches Consumer Goods and Manufacturi...

Salesforce has announced two new industry-oriented clouds: Consumer Goods and Manufacturing, to complement other products and better satisfy market ne...

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How Pardot optimized their website into a lead generation machine

Lead generation How Pardot optimized their website into a lead generation machine

4y Jacqueline Dooley

How Pardot optimized their website into a lead gen...

Bill Reed, Product Marketer at Salesforce, talks in an upcoming webinar about the Pardot website optimization that led to +15% conversions and +29% le...

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Conversational marketing, data hygiene, and marketing to B2B marketers: Q&A with Pardot VP of Marketing Nate Skinner

Email & Automation Conversational marketing, data hygiene, and marketing to B2B marketers: Q&A with Pardot VP of Marketing Nate Skinner

4y Kimberly Collins

Conversational marketing, data hygiene, and market...

Nate Skinner, VP of Marketing at Salesforce's Pardot, shares with ClickZ his perspective on what's happening in the world of B2B marketing. Read More...

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Forrester B2C commerce suites: What made the winners stand out

Marketing Technology Forrester B2C commerce suites: What made the winners stand out

4y Emily Alford

Forrester B2C commerce suites: What made the winne...

SAP and Salesforce were the top-ranked leaders in the Forrester B2C Commerce Suites report, thanks to impactful experience, operational efficiency, an...

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Salesforce adds a CDP, Oracle ponders them and Adobe finds it has one

Data & Analytics Salesforce adds a CDP, Oracle ponders them and Adobe finds it has one

4y Barry Levine

Salesforce adds a CDP, Oracle ponders them and Ado...

Three of the biggest marketing clouds have made announcements about CDPs in the last week, which means major advancements for the previously more nich...

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BI platforms take center stage as Google buys Looker and Salesforce buys Tableau

Industry Developments BI platforms take center stage as Google buys Looker and Salesforce buys Tableau

4y Barry Levine

BI platforms take center stage as Google buys Look...

Google and Salesforce have each acquired major platforms for unifying business intelligence (BI), demonstrating once again the value of data analytics...

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Salesforce launches Blockchain platform for user-managed, authenticated document sharing

Blockchain Salesforce launches Blockchain platform for user-managed, authenticated document sharing

4y Barry Levine

Salesforce launches Blockchain platform for user-m...

On Wednesday, Salesforce announced what they call "the first use of a low-code blockchain platform for CRM," giving blockchain a big boost toward broa...

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Brands are excited about chatbots. Why aren't consumers?

Chatbots Brands are excited about chatbots. Why aren't consumers?

4y Mike O'Brien

Brands are excited about chatbots. Why aren't cons...

Though chatbots continue to explode in popularity for marketers, they have downsides that result in consumers preferring human interaction. Read More...

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Salesforce launches Datorama Marketplace for creating apps with marketing intelligence

Industry Developments Salesforce launches Datorama Marketplace for creating apps with marketing intelligence

4y Barry Levine

Salesforce launches Datorama Marketplace for creat...

On Thursday, the CRM giant launched Datorama Marketplace to help developers create custom and specialized apps that employ the marketing intelligence ...

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Martech news roundup: Salesforce acquires MapAnything, Google, Spotify news

Marketing Technology Martech news roundup: Salesforce acquires MapAnything, Google, Spotify news

4y Kimberly Collins

Martech news roundup: Salesforce acquires MapAnyth...

Roundup of top news in martech from the week of April 16-23, 2019. Read More...

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Salesforce announces new Einstein features for devs to build custom AI and ML

Industry Developments Salesforce announces new Einstein features for devs to build custom AI and ML

4y Kimberly Collins

Salesforce announces new Einstein features for dev...

Today, Salesforce announced new features within their AI-powered Einstein Platform Services, including automatic language translation and prediction b...

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Martech news roundup: Salesforce + Google Cloud, Vimeo buys Magisto, IAB Tech Lab new products

Marketing Technology Martech news roundup: Salesforce + Google Cloud, Vimeo buys Magisto, IAB Tech Lab new products

4y Kimberly Collins

Martech news roundup: Salesforce + Google Cloud, V...

Roundup of top news in martech from the week of Apr 8-Apr 16, 2019. Read More...

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What makes Emarsys different than other B2C marketing automation platforms? Q&A with Emarsys President, Americas, Sean Brady

Email & Automation What makes Emarsys different than other B2C marketing automation platforms? Q&A with Emarsys President, Americas, Sean Brady

4y Kimberly Collins

What makes Emarsys different than other B2C market...

Emarsys is a B2C marketing automation platform used by brands like ebay, Canon, Tupperware, and Best Buy. Interview with President Sean Brady on how t...

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HubSpot, Marketo, Pardot account for 50% of marketing automation sales: A comparison of each

Email & Automation HubSpot, Marketo, Pardot account for 50% of marketing automation sales: A comparison of each

4y Gareth Platt

HubSpot, Marketo, Pardot account for 50% of market...

Forrester predicts that global spending on marketing automation tools will pass $25 billion by 2023, a 14% annual growth rate. Hubspot, Marketo, and P...

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Martech news roundup: Changes at Facebook, new Google Ads and Twitter tools, Facebook replacing relevance score

Marketing Technology Martech news roundup: Changes at Facebook, new Google Ads and Twitter tools, Facebook replacing relevance score

4y Tessa Judge

Martech news roundup: Changes at Facebook, new Goo...

Roundup of top news in martech from the week of Mar 11-Mar 18, 2019. Read More...

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Martech news roundup: Salesforce, Adobe, Twitter announce features, AdTheorent appoints CRO

Marketing Technology Martech news roundup: Salesforce, Adobe, Twitter announce features, AdTheorent appoints CRO

4y Tessa Judge

Martech news roundup: Salesforce, Adobe, Twitter a...

Roundup of top news in martech from the week of Mar 4-Mar 11, 2019. Read More...

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Martech news roundup: GA Audiences in Salesforce, Knotch + Contentsquare funding, IBM iX + Sitecore partnership

Marketing Technology Martech news roundup: GA Audiences in Salesforce, Knotch + Contentsquare funding, IBM iX + Sitecore partnership

4y Kimberly Collins

Martech news roundup: GA Audiences in Salesforce, ...

Roundup of top news in martech from the week of Jan 28–Feb 4, 2019.  Read More...

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Weekly martech review: MetaCX Scott McCorkle, HCL buys IBM products, Firely launches $21.5 seed funding

Marketing Technology Weekly martech review: MetaCX Scott McCorkle, HCL buys IBM products, Firely launches $21.5 seed funding

4y Kimberly Collins

Weekly martech review: MetaCX Scott McCorkle, HCL ...

We review the top news in martech from the week of December 3–10, 2018. Read More...

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Weekly martech review: IBM's Food Trust blockchain, LinkedIn acquires Glint, Talldesk valued >$1B

Marketing Technology Weekly martech review: IBM's Food Trust blockchain, LinkedIn acquires Glint, Talldesk valued >$1B

5y Kimberly Collins

Weekly martech review: IBM's Food Trust blockchain...

We review the top news in martech from the week of October 8–15, 2018. Read More...

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Weekly martech review: Braze $80m Series E, Torchlite freelance marketplace, Facebook first-party cookies

Marketing Technology Weekly martech review: Braze $80m Series E, Torchlite freelance marketplace, Facebook first-party cookies

5y Kimberly Collins

Weekly martech review: Braze $80m Series E, Torchl...

We review the top news in martech from the week of October 1–8, 2018. Read More...

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Hey Siri, enter customer data: Will Apple and Salesforce revolutionize CRM?

CRM Hey Siri, enter customer data: Will Apple and Salesforce revolutionize CRM?

5y Emily Alford

Hey Siri, enter customer data: Will Apple and Sale...

Last week, Apple and Salesforce announced a new partnership that aims to create “powerful new mobile apps for business;" a move that could also be the...

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Weekly martech review: BrandTotal $6m funding, Salesforce's Customer 360, AT&T ad business Xandr.

Marketing Technology Weekly martech review: BrandTotal $6m funding, Salesforce's Customer 360, AT&T ad business Xandr.

5y Kimberly Collins

Weekly martech review: BrandTotal $6m funding, Sal...

We review the top news in martech from the week of September 24–October 1, 2018. Read More...

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