Dreamforce 2013: Benioff and Mayer Talk Mobile
Conference Coverage

Dreamforce 2013: Benioff and Mayer Talk Mobile

10y Susan Kuchinskas

Dreamforce 2013: Benioff and Mayer Talk Mobile

Salesforce chief executive (CEO) Marc Benioff sat down with Marissa Mayer, CEO of Yahoo,to discuss the company's 'mobile first' strategy. Salesforce a...

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What Does Salesforce's ExactTarget Acquisition Mean for Marketers?
Email

What Does Salesforce's ExactTarget Acquisition Mean for Marketers?

11y Derek Harding

What Does Salesforce's ExactTarget Acquisition Mea...

Radian6, BuddyMedia and social.com will integrate with the ExactTarget platform; what does this mean for marketers? Read More...

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Digital Leaders React to the Salesforce/ExactTarget Monster Deal
Email

Digital Leaders React to the Salesforce/ExactTarget Monster Deal

11y Simms Jenkins

Digital Leaders React to the Salesforce/ExactTarge...

Email seems to (finally) be in that sweet spot of convergence - consumers, marketers, and Wall Street all want a piece of the email industry. Read Mor...

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Salesforce Acquires ExactTarget for $2.5B
Marketing

Salesforce Acquires ExactTarget for $2.5B

11y Matt Kapko

Salesforce Acquires ExactTarget for $2.5B

Salesforce made its largest acquisition to date with a $2.5 billion deal to purchase ExactTarget. Read More...

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Social Marketing Platforms Will Allow Brands To ‘Buy Into Moment’
Social

Social Marketing Platforms Will Allow Brands To ‘Buy Into Moment’

11y Susan Kuchinskas

Social Marketing Platforms Will Allow Brands To ‘B...

How close can a marketer get to real time? Social marketing platforms, including Salesforce and Adobe, aim to help brands insert themselves into socia...

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FirstRain Integrates Analytics and Collaboration for Salesforce.com
Marketing

FirstRain Integrates Analytics and Collaboration for Salesforce.com

11y Matt Kapko

FirstRain Integrates Analytics and Collaboration f...

The move gives about half of FirstRain's customers greater access to insights about their own target customers and the ability to take action on that ...

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76% of the World's Largest SaaS Companies Use Marketing Automation
Automation

76% of the World's Largest SaaS Companies Use Marketing Automation

11y Mathew Sweezey

76% of the World's Largest SaaS Companies Use Mark...

What can we learn from the large SaaS companies that have generated so much buzz in recent years? Read More...

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The Convergence of Experience Management and Insight
Data insights

The Convergence of Experience Management and Insight

11y Andrea Fishman

The Convergence of Experience Management and Insig...

Consolidation in the software marketplace by existing vendors is shifting the dynamic, offering the vision of simplified data management, operations, ...

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FirstRain Partners With Salesforce on Touch Platform
Marketing

FirstRain Partners With Salesforce on Touch Platform

11y James Dohnert

FirstRain Partners With Salesforce on Touch Platfo...

FisrtRain's recently unveiled software will build on the Salesforce Touch Platform by adding customer intelligence solutions to Touch. Read More...

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Salesforce Expands Marketing Cloud Capabilities
Media

Salesforce Expands Marketing Cloud Capabilities

11y Mary Lisbeth D'Amico

Salesforce Expands Marketing Cloud Capabilities

Salesforce has expanded the capabilities of Marketing Cloud, its new marketing software, by adding a host of data analytics features. Read More...

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Should Asia Be Excited About the Social Marketing Cloud?
Analytics

Should Asia Be Excited About the Social Marketing Cloud?

12y Brandon Cheung

Should Asia Be Excited About the Social Marketing ...

Three implications on how the region would react to the Salesforce Marketing Cloud. Read More...

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It's Cloudy Out There
Asia

It's Cloudy Out There

13y Patrick Tam

It's Cloudy Out There

Trust the Cloud and the force will be with you. Here's how to get started. Read More...

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