Salesforce chief executive (CEO) Marc Benioff sat down with Marissa Mayer, CEO of Yahoo,to discuss the company's 'mobile first' strategy. Salesforce a...
View articleRadian6, BuddyMedia and social.com will integrate with the ExactTarget platform; what does this mean for marketers? Read More...
View articleEmail seems to (finally) be in that sweet spot of convergence - consumers, marketers, and Wall Street all want a piece of the email industry. Read Mor...
View articleSalesforce made its largest acquisition to date with a $2.5 billion deal to purchase ExactTarget. Read More...
View articleHow close can a marketer get to real time? Social marketing platforms, including Salesforce and Adobe, aim to help brands insert themselves into socia...
View articleThe move gives about half of FirstRain's customers greater access to insights about their own target customers and the ability to take action on that ...
View articleWhat can we learn from the large SaaS companies that have generated so much buzz in recent years? Read More...
View articleConsolidation in the software marketplace by existing vendors is shifting the dynamic, offering the vision of simplified data management, operations, ...
View articleFisrtRain's recently unveiled software will build on the Salesforce Touch Platform by adding customer intelligence solutions to Touch. Read More...
View articleSalesforce has expanded the capabilities of Marketing Cloud, its new marketing software, by adding a host of data analytics features. Read More...
View articleThree implications on how the region would react to the Salesforce Marketing Cloud. Read More...
View articleTrust the Cloud and the force will be with you. Here's how to get started. Read More...
View article