Smart products can make life easier, though there are a lot of challenges. Samsung VP, Bill Lee, discusses the brand's strategy to solve them. Read Mo...
View articleDuring a WHOSAY event, Chase CMO Kristin Lemkau discussed the bank's future as more of its own media company, as well as the evolution of the ad unit ...
View articleBrands are already exploring the potential of virtual reality to create an immersive marketing experience. Which brands are using VR in their marketin...
View articleTwitter and Facebook are becoming more popular in Asia, but marketers operating in the region need to be aware of the many other made-for-Asia social ...
View articleClickZ couldn't be at Cannes, but luckily, Ogilvy & Mather's Mark Himmelsbach was there to give us the scoop. Here are his insights from this year...
View articleThis week's viewable and transparent happenings include Spotify's new mobile ad format, new insights from Facebook and the IAB, and Adobe's data ambit...
View articleVR and mobile payments have the potential to completely alter the way we watch videos and make purchases. MasterCard plans to disrupt both disruptors,...
View articleIt was show time this week for brands like Kohl's, Android, Cadillac and Samsung as they celebrated at the Oscars on Sunday night. Read More...
View articleIt was a busy week for tech companies, as they sped up the loading time for mobile pages, added attribution to ads, and got their own agency. Read Mor...
View articleUnderstanding the value of a quality visual marketing strategy is essential for digital advertising success. Read More...
View articleThis week, Twitter was used across the Asia Pacific region to celebrate Australia Day, India's Republic Day, and the Chinese New Year of the Monkey. R...
View articleTwitter's conversational ads bring social back to its roots as a communication medium by encouraging more discussions between brands and consumers. Ho...
View articleAs we enter into 2016, location-based advertising (LBA), video, e-commerce, and mobile apps are digital trends that will continue to evolve in Indones...
View articleThere were a lot of wearables at the Consumer Electronics Show, beyond just Apple Watches and Fitbits. Here are a few of our favorites. Read More...
View articleFor the first time, ClickZ is at the Consumer Electronics Show, checking out the various innovations and reporting about the ones that matter most to ...
View articleBarbara Martin Coppola shares her vision for GrubHub, as well the experiences at Samsung and Google that helped her reach the coveted status of CMO. R...
View articleAnalyzing 5,000 branded videos, Unruly Media recently compiled a list of the 10 that were shared the most on social. One common theme was animals. But...
View articleWith Black Friday, Small Business Saturday, and Cyber Monday now behind us, what can marketers and retailers predict based on consumers' behavior duri...
View articleAdvertisers that are currently in the process of churning out holiday marketing campaigns in anticipation of the upcoming shopping season should take ...
View articleThe Ship of Theseus paradox is also an allegory for the flux in expectations in the marketing industry. How can altering the trajectory of brand strat...
View articleBrands typically steer clear of the hard news trending on Twitter, preferring to use the platform to celebrate things like National Dog Day... or snar...
View articleTwitter Audience Platform is designed to drive video views and Tweet engagements, both of which are now available for the first time in beta to all ma...
View articleThailand's bombing tragedy led the week on Twitter, divorce lawyers were a central theme of the Ashley Madison leaks, and #WorldPhotographyDay gave th...
View articleHow effective is your current personal online branding strategy? This exercise can help you leverage platforms like LinkedIn and Facebook to advocate ...
View articleAs the rise of mobile, social and e-commerce converge, Asia is a leading center for creating powerful new platforms for consumer engagement. Read More...
View articleLooking at 50 major brands in various industries, Victoria's Secret was the only one to score top marks across all eight social media platforms analyz...
View articleIt's game on as big Asian brands pursue their globalization strategies. Read More...
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