A look at Samsung's strategy for streamlining the smart home

Retail A look at Samsung's strategy for streamlining the smart home

6y Mike O'Brien

A look at Samsung's strategy for streamlining the ...

Smart products can make life easier, though there are a lot of challenges. Samsung VP, Bill Lee, discusses the brand's strategy to solve them. Read Mo...

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Chase CMO Kristin Lemkau and the evolution of the ad unit

Display Advertising Chase CMO Kristin Lemkau and the evolution of the ad unit

6y Mike O'Brien

Chase CMO Kristin Lemkau and the evolution of the ...

During a WHOSAY event, Chase CMO Kristin Lemkau discussed the bank's future as more of its own media company, as well as the evolution of the ad unit ...

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How are brands using virtual reality in their marketing?

Emerging Technology How are brands using virtual reality in their marketing?

7y Tereza Litsa

How are brands using virtual reality in their mark...

Brands are already exploring the potential of virtual reality to create an immersive marketing experience. Which brands are using VR in their marketin...

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Beyond Facebook: social media marketing opportunities in China and Japan

Beyond Facebook: social media marketing opportunities in China and Japan

8y Motoko Hunt

Beyond Facebook: social media marketing opportunit...

Twitter and Facebook are becoming more popular in Asia, but marketers operating in the region need to be aware of the many other made-for-Asia social ...

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Ogilvy's top three lessons from the Cannes Lions

Ogilvy's top three lessons from the Cannes Lions

8y Mark Himmelsbach

Ogilvy's top three lessons from the Cannes Lions

ClickZ couldn't be at Cannes, but luckily, Ogilvy & Mather's Mark Himmelsbach was there to give us the scoop. Here are his insights from this year...

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The Digital Download: Transparency, viewability win the week's news

The Digital Download: Transparency, viewability win the week's news

8y Mike O'Brien

The Digital Download: Transparency, viewability wi...

This week's viewable and transparent happenings include Spotify's new mobile ad format, new insights from Facebook and the IAB, and Adobe's data ambit...

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Case study: How MasterCard is disrupting the disruptors

Case study: How MasterCard is disrupting the disruptors

8y Mike O'Brien

Case study: How MasterCard is disrupting the disru...

VR and mobile payments have the potential to completely alter the way we watch videos and make purchases. MasterCard plans to disrupt both disruptors,...

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Ads of the week: Brands celebrate at the Oscars

Ads of the week: Brands celebrate at the Oscars

8y Sophie Loras

Ads of the week: Brands celebrate at the Oscars

It was show time this week for brands like Kohl's, Android, Cadillac and Samsung as they celebrated at the Oscars on Sunday night. Read More...

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The Digital Download: Facebook Reactions, Foursquare attributions

The Digital Download: Facebook Reactions, Foursquare attributions

8y Mike O'Brien

The Digital Download: Facebook Reactions, Foursqua...

It was a busy week for tech companies, as they sped up the loading time for mobile pages, added attribution to ads, and got their own agency. Read Mor...

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Better visual marketing in eight easy steps

Better visual marketing in eight easy steps

8y Tessa Wegert

Better visual marketing in eight easy steps

Understanding the value of a quality visual marketing strategy is essential for digital advertising success. Read More...

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Tweets of the week: celebrations and festivals dominate Twitter in APAC

Tweets of the week: celebrations and festivals dominate Twitter in APAC

8y Sophie Loras

Tweets of the week: celebrations and festivals dom...

This week, Twitter was used across the Asia Pacific region to celebrate Australia Day, India's Republic Day, and the Chinese New Year of the Monkey. R...

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Should you use Twitter's new conversational ads?

Should you use Twitter's new conversational ads?

8y Tessa Wegert

Should you use Twitter's new conversational ads?

Twitter's conversational ads bring social back to its roots as a communication medium by encouraging more discussions between brands and consumers. Ho...

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Optimization key to Indonesian success for mobile and video in 2016

Optimization key to Indonesian success for mobile and video in 2016

8y Safitri Sri

Optimization key to Indonesian success for mobile ...

As we enter into 2016, location-based advertising (LBA), video, e-commerce, and mobile apps are digital trends that will continue to evolve in Indones...

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A recap of the coolest wearables at CES

A recap of the coolest wearables at CES

8y Mike O'Brien

A recap of the coolest wearables at CES

There were a lot of wearables at the Consumer Electronics Show, beyond just Apple Watches and Fitbits. Here are a few of our favorites. Read More...

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Which 'Consumer Electronics' are stealing the 'Show?'

Which 'Consumer Electronics' are stealing the 'Show?'

8y Mike O'Brien

Which 'Consumer Electronics' are stealing the 'Sho...

For the first time, ClickZ is at the Consumer Electronics Show, checking out the various innovations and reporting about the ones that matter most to ...

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Spotlight on: GrubHub's Barbara Martin Coppola

Spotlight on: GrubHub's Barbara Martin Coppola

8y Yuyu Chen

Spotlight on: GrubHub's Barbara Martin Coppola

Barbara Martin Coppola shares her vision for GrubHub, as well the experiences at Samsung and Google that helped her reach the coveted status of CMO. R...

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Why are ads with animals so appealing?

Why are ads with animals so appealing?

8y Mike O'Brien

Why are ads with animals so appealing?

Analyzing 5,000 branded videos, Unruly Media recently compiled a list of the 10 that were shared the most on social. One common theme was animals. But...

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Lessons learned from Cyber Weekend

Lessons learned from Cyber Weekend

8y Tessa Wegert

Lessons learned from Cyber Weekend

With Black Friday, Small Business Saturday, and Cyber Monday now behind us, what can marketers and retailers predict based on consumers' behavior duri...

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5 holiday shopping trends to watch

5 holiday shopping trends to watch

8y Tessa Wegert

5 holiday shopping trends to watch

Advertisers that are currently in the process of churning out holiday marketing campaigns in anticipation of the upcoming shopping season should take ...

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Modern Strategies from Ancient Greece

Modern Strategies from Ancient Greece

9y Sean Miller

Modern Strategies from Ancient Greece

The Ship of Theseus paradox is also an allegory for the flux in expectations in the marketing industry. How can altering the trajectory of brand strat...

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Tweets of the Week: McDonald's Says No; Everyone Else Says Woof

Tweets of the Week: McDonald's Says No; Everyone Else Says Woof

9y Mike O'Brien

Tweets of the Week: McDonald's Says No; Everyone E...

Brands typically steer clear of the hard news trending on Twitter, preferring to use the platform to celebrate things like National Dog Day... or snar...

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Twitter Develops Audience Platform for Better Engagements and Video Views

Twitter Develops Audience Platform for Better Engagements and Video Views

9y Yuyu Chen

Twitter Develops Audience Platform for Better Enga...

Twitter Audience Platform is designed to drive video views and Tweet engagements, both of which are now available for the first time in beta to all ma...

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Tweets of the Week: Visual Splendor as Twitter Celebrates #WorldPhotographyDay

Tweets of the Week: Visual Splendor as Twitter Celebrates #WorldPhotographyDay

9y Sophie Loras

Tweets of the Week: Visual Splendor as Twitter Cel...

Thailand's bombing tragedy led the week on Twitter, divorce lawyers were a central theme of the Ashley Madison leaks, and #WorldPhotographyDay gave th...

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How to Develop Your Own Powerful Online Brand

How to Develop Your Own Powerful Online Brand

9y Jasmine Sandler

How to Develop Your Own Powerful Online Brand

How effective is your current personal online branding strategy? This exercise can help you leverage platforms like LinkedIn and Facebook to advocate ...

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In a Converging World, Look to Asia

In a Converging World, Look to Asia

9y Sophie Loras

In a Converging World, Look to Asia

As the rise of mobile, social and e-commerce converge, Asia is a leading center for creating powerful new platforms for consumer engagement. Read More...

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And the Winner of Social Media Is... Victoria's Secret [Study]

And the Winner of Social Media Is... Victoria's Secret [Study]

9y Mike O'Brien

And the Winner of Social Media Is... Victoria's Se...

Looking at 50 major brands in various industries, Victoria's Secret was the only one to score top marks across all eight social media platforms analyz...

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The Asian Invasion: Creating New Standards

The Asian Invasion: Creating New Standards

9y Andy Radovic

The Asian Invasion: Creating New Standards

It's game on as big Asian brands pursue their globalization strategies. Read More...

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