The Ship of Theseus paradox is also an allegory for the flux in expectations in the marketing industry. How can altering the trajectory of brand strategy impact reputation and revenue?
Brands typically steer clear of the hard news trending on Twitter, preferring to use the platform to celebrate things like National Dog Day... or snarkily shut down peace offerings from competitors.
Twitter Audience Platform is designed to drive video views and Tweet engagements, both of which are now available for the first time in beta to all managed clients globally.
Thailand's bombing tragedy led the week on Twitter, divorce lawyers were a central theme of the Ashley Madison leaks, and #WorldPhotographyDay gave the Twitter community much to celebrate in beautiful pictures.
How effective is your current personal online branding strategy? This exercise can help you leverage platforms like LinkedIn and Facebook to advocate on behalf of the most significant brand - you.
As the rise of mobile, social and e-commerce converge, Asia is a leading center for creating powerful new platforms for consumer engagement.
Looking at 50 major brands in various industries, Victoria's Secret was the only one to score top marks across all eight social media platforms analyzed by Spredfast.
It's game on as big Asian brands pursue their globalization strategies.
Right now, connected TVs don't offer much user data, but as more and more Americans adopt them, vendors will rise to meet the challenges of provided hyper-targeted TV advertising.
Right before this year's Cannes Lions, YouTube has released its leaderboard celebrating the most popular global video ads from the last year.