China's younger generations are making greater use of mobile Internet services, consuming more content especially around mobile and video, creating big challenges for advertisers.
In his session at ClickZ Live New York, Jake Sapirstein of SAP discussed the importance of testing how personalization can improve the customer experience.
In this video interview, SAP's Crispin Sheridan shares the importance of testing for ad optimization of multichannel advertising.
Marketers will now be able to better target campaigns with the use of customer data on HANA.
By acquiring co-browsing software maker LiveLOOK, Oracle will enable agencies to better engage with clients and solve problems more efficiently.
The SnappyTV deal also means brands will have new ways to target and interact with consumers on Twitter during live events.
During last week's ClickZ Live New York, Adriel Sanchez of SAP shared 10 lessons from SAP's inbound marketing program.
How do brand marketers manage their agencies when things don't work out?
Online publication Business Insider has partnered with business management software company SAP in a larger deployment of a branded content initiative.
Ad agency, ad tech vendors ramp up their offerings.