ClickZ missed SXSW this year, but luckily, SapientNitro's Zachary Jean Paradis was there to give us the lowdown. Here are his main takeaways from Texas.
VR and mobile payments have the potential to completely alter the way we watch videos and make purchases. MasterCard plans to disrupt both disruptors, at the same time.
A favorite ad John Biondi, Midwest creative lead at SapientNitro, is the 1999 campaign that helped Target transcend being "every bit as cool as the dollar store."
As virtual reality becomes more accessible, it's getting out of its novelty phase. But could it disrupt e-commerce? A very cool experience at CES in Vegas makes us think that it could, but industry experts see both sides.
Regardless of its gaming roots, virtual reality has grown and will continue to play a significant role in e-commerce, storytelling and social media.
StubHub, The Coffee Bean & Tea Leaf, Havas, EVB, and the Interactive Advertising Bureau (IAB) announced key hires and promotions this past October.
Bud Light is officially selling smart fridges that let you know when you're almost out of beer. Is this a fun novelty item, or does it show how CPG brands will be impacted by the IoT?
In Q2, Facebook’s mobile ad revenue increased 74 percent from last year, driven by Autoplay Video Ads and Carousel Ads, according to industry experts.
In this video interview, senior marketing executives from SapientNitro discuss the current state and the future of virtual reality.
In the video interview, Sean Rad, founder and president of Tinder, explained the marketing strategy, as well as the math and science behind the swipe.