MSP Airport Seeks to Lighten Travel With Digital Apps
Media

MSP Airport Seeks to Lighten Travel With Digital Apps

11y Mary Lisbeth D'Amico

MSP Airport Seeks to Lighten Travel With Digital A...

The airport at holiday time can be a less than joyful experience, between long lines, travel delays and security pat downs. The Minneapolis St. Paul A...

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SapientNitro Hires Former BBDO CEO
Marketing

SapientNitro Hires Former BBDO CEO

11y Melanie White

SapientNitro Hires Former BBDO CEO

SapientNitro has appointed Chris Hall as the agency's managing director of the Southeast region. Based in Atlanta, he will report to Alan Wexler, exec...

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SapientNitro Snaps Up Interactive Shop Second Story
Marketing

SapientNitro Snaps Up Interactive Shop Second Story

12y Mary Lisbeth D'Amico

SapientNitro Snaps Up Interactive Shop Second Stor...

Digital agency SapientNitro has acquired Portland-based Second Story, an interactive studio that focuses on merging digital interactivity into physica...

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LensCrafters Uses Social Sharing to Jazz Up In-Store Experience
Social

LensCrafters Uses Social Sharing to Jazz Up In-Store Experience

12y Mary Lisbeth D'Amico

LensCrafters Uses Social Sharing to Jazz Up In-Sto...

SapientNitro worked with LensCrafters to digitize the in-store experience. The agency claims most retailers it studied recently did a poor job of enha...

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SapientNitro Pairs With Iota to Bring Consumer Data to Life
Agency Spotlight

SapientNitro Pairs With Iota to Bring Consumer Data to Life

12y Kate Kaye

SapientNitro Pairs With Iota to Bring Consumer Dat...

SapientNitro, an integrated agency, has joined with Chicago-based Iota to develop ways to gather and employ data to better understand how the virtual ...

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Digitas Hires for New York and Atlanta
Agency Spotlight

Digitas Hires for New York and Atlanta

12y Daniel Mickens

Digitas Hires for New York and Atlanta

Elisa Steele moves to Skype, SapientNitro hires. Read More...

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Q&A: SapientNitro's Creative Chief Gaston Legorburu
Marketing

Q&A: SapientNitro's Creative Chief Gaston Legorburu

12y Joan Voight

Q&A: SapientNitro's Creative Chief Gaston Legorbur...

Inside the creative petri dish of an agency that would rather not be called an agency. Read More...

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Execs & Accounts: eBay; Digitas; British Airways; OgilvyOne; 180LA
Marketing

Execs & Accounts: eBay; Digitas; British Airways; OgilvyOne; 180LA

12y ClickZ News Staff

Execs & Accounts: eBay; Digitas; British Airwa...

EBay hands its digital account to Digitas; 180LA president is promoted to global CEO. Read More...

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SapientNitro Ranks Highest for Mobile in Forrester Report
Media

SapientNitro Ranks Highest for Mobile in Forrester Report

12y Douglas Quenqua

SapientNitro Ranks Highest for Mobile in Forrester...

Other top-ranked agencies are AKQA, Ogilvy, TribalDDB, and Razorfish. Read More...

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Vail Deploys 'Smart' Lift Passes for Social Sharing
Social

Vail Deploys 'Smart' Lift Passes for Social Sharing

12y Lisa Lacy

Vail Deploys 'Smart' Lift Passes for Social Sharin...

Using RFID technology, skiers and snowboarders can share photos and track their progress on the slopes. Read More...

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DAD's New Parent Is SapientNitro
Marketing

DAD's New Parent Is SapientNitro

13y Christopher Heine

DAD's New Parent Is SapientNitro

Boston ad company buys British house for $42 million. Read More...

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The Evolving Retail Experience
Marketing

The Evolving Retail Experience

13y FK Funderburke

The Evolving Retail Experience

Traditional media treats the consumer like a spectator. But consumers now expect more. Read More...

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Execs & Accounts: Arnold, SapientNitro, MRM
Marketing

Execs & Accounts: Arnold, SapientNitro, MRM

13y Nina Boys

Execs & Accounts: Arnold, SapientNitro, MRM

Tim Allen Joins Arnold Worldwide, SapientNitro Wins LadBrokes. Read More...

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Social Storytelling: You, Me, and Angelina Jolie
Marketing

Social Storytelling: You, Me, and Angelina Jolie

13y Anna Maria Virzi

Social Storytelling: You, Me, and Angelina Jolie

How six brands are using storytelling techniques. Read More...

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Agency Wins: SapientNitro Adds Activision Duties, T-Mobile USA Taps Big Fuel
Marketing

Agency Wins: SapientNitro Adds Activision Duties, T-Mobile USA Taps Big Fue...

13y Nina Boys

Agency Wins: SapientNitro Adds Activision Duties, ...

Assignment includes "Call of Duty" and "Skylanders" franchises. Read More...

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SapientNitro's Changes Evident in Work for Ram Trucks
Automotive

SapientNitro's Changes Evident in Work for Ram Trucks

13y Susan Kuchinskas

SapientNitro's Changes Evident in Work for Ram Tru...

Texans talk trucks in documentary-style videos. Read More...

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