A number of brands have tested out virtual reality (VR) on a small scale, but few have monetized it. Now, tech companies have started collaborating with ad agencies to envision a role for VR in e-commerce.
ClickZ has rounded up a team of experts from SapientNitro, TBWA, Mondelez, DDB, and Isobar to tell us what will be trending at SXSW Interactive in Austin, Texas, from March 13 to 17.
As chief marketing officers (CMOs) spend more of their budgets than ever before on data and technology, the line between CMO and chief intelligence officer (CIO) is beginning to blur.
As specialized digital agencies go outward to meet talent demands in marketing and technology, SapientNitro is looking within.
In his CES keynote, Samsung's CEO said that the Internet of Things will soon be an everyday reality. To adapt to the new reality, marketers must remain flexible to stay relevant.
Industry professionals from Tribal Worldwide, Havas Worldwide, SapientNitro, BBDO, and Isobar US predict that wearables, autonomous cars, data insights, virtual reality (VR), and the Internet of things will be the top trends for this year’s Consumer Electronics Show.
Global advertising group Publicis has added Sapient to its list of agencies, purchasing the company on Monday in an all-cash transaction in hopes of beefing up its digital offerings.
SapientNitro's Second Story installed four interactive displays at the newest Whole Foods Market to teach consumers about the food they buy, and about the people who provide it.
As World Series viewership declines, SapientNitro's CMO Bill Kanarick urges baseball to go digital in order to stay relevant to a younger, plugged-in audience.
Storyscaping is a new-age approach to digital marketing, according to SapientNitro’s Gaston Legorburu and Darren McColl. Watch video to understand what it is, as well as how it has influenced advertising campaigns.