With the whole country in full Super Bowl swing, Instagram and Twitter get in on the fun.
Improve the conversion rate of your ads and maximize profits without draining your entire ad budget.
How do Facebook’s ads drive search traffic?
News of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligence report.
With the advent of social platforms, apps, and the accepted practice of multichannel publishing that fluidly translates across multiple devices, did Gen Z murder channel marketing - or did they redefine it?
Featuring figures from eMarketer, Snapchat and the Super Bowl, here are seven important industry stats from the last week.
Is the solicitation of SMBs by automated robocallers a threat to Google's advertising revenue? How can the search giant protect itself?
Consumer behavior is more predictable around the New Year, when resolutions about self-improvement are especially top-of-mind. But are marketers targeting these opportunities effectively?