Local Marketing - Formula for Success
Local

Local Marketing - Formula for Success

9y Gregg Stewart

Local Marketing - Formula for Success

There is a hierarchical approach that both SMBs and brands that market locally can use to guide ad and marketing budget allocation. Read More...

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Top 100 Brands Report: Insight into Brand Content on YouTube
Media

Top 100 Brands Report: Insight into Brand Content on YouTube

9y Greg Jarboe

Top 100 Brands Report: Insight into Brand Content ...

In this Q+A, YouTube-partner Pixability's CTO talks about the popularity of brands on YouTube and the strategies the successful ones are employing. Re...

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Fifty Shades of Grey Hat: The SEO Experts Weigh In
Paid Search

Fifty Shades of Grey Hat: The SEO Experts Weigh In

9y Kevin Lee

Fifty Shades of Grey Hat: The SEO Experts Weigh In

This columnist spoke to search experts about various Grey Hat SEO tactics, which are often indistinguishable from the Black Hat SEO tactics that can g...

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Big Data: Inspect What You Expect
Data insights

Big Data: Inspect What You Expect

9y Benjamin Spiegel

Big Data: Inspect What You Expect

Something as small as a single missing or broken tag can result in missing data. As a result, marketers need to really inspect data, rather than simpl...

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Top 5 Reasons Word Press Will Drive Microsites in the New Dot Brands
Marketing

Top 5 Reasons Word Press Will Drive Microsites in the New Dot Brands

9y Jennifer Wolfe

Top 5 Reasons Word Press Will Drive Microsites in ...

Word Press boasts that it now powers more than 23 percent of the web. Will the new Dot Brand space give it a bigger boost? Read More...

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Competitive Insights Tools for Paid Search in AdWords and Bing Ads
Paid Search

Competitive Insights Tools for Paid Search in AdWords and Bing Ads

9y Lisa Raehsler

Competitive Insights Tools for Paid Search in AdWo...

Google AdWords and Bing Ads tools like Auction Insights, Ad Preview Tool and Keyword Planner keep search marketers ahead of the curve with regard to t...

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SEO and Strategy Tips for Success with Augmented Reality
Marketing

SEO and Strategy Tips for Success with Augmented Reality

9y Dave Lloyd

SEO and Strategy Tips for Success with Augmented R...

Augmented reality is moving from a novelty to an expected experience to enhance user engagement and to make informed decisions. Here are tips to boost...

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How OpenTable Leverages Data to Create a Holistic Dining Experience
Data insights

How OpenTable Leverages Data to Create a Holistic Dining Experience

9y Yuyu Chen

How OpenTable Leverages Data to Create a Holistic ...

In this Q&A, Joseph Essas, OpenTable's chief technology officer, explains how he and his team use data to provide value for both diners and restau...

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Unlock More Volume with Broad Match
Paid Search

Unlock More Volume with Broad Match

9y Jon Mette

Unlock More Volume with Broad Match

A Bing product called Broad Match, a method of query-keyword matching, promises to get marketers more conversions and ensure they lose less clicks, wh...

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Pinterest Refines Image Search
Search

Pinterest Refines Image Search

9y Yuyu Chen

Pinterest Refines Image Search

The image-sharing platform has streamlined its search capability, in addition to adding trending topics and a spellcheck feature. Read More...

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Hyper Locals: The Second Biggest Missed Opportunity in Local Marketing
Local

Hyper Locals: The Second Biggest Missed Opportunity in Local Marketing

9y Gregg Stewart

Hyper Locals: The Second Biggest Missed Opportunit...

Hyperlocal media planning, digging deeper than sites like Facebook and Yelp, is one of the most common missed opportunities when it comes to local mar...

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A Convincing Case for Brand Term Bidding
Paid Search

A Convincing Case for Brand Term Bidding

9y Lars Hirsch

A Convincing Case for Brand Term Bidding

Though some search marketers think bidding on branded keywords hurts your traffic, doing so ultimately results in more clicks for you - and less for y...

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New Google AdWords Products and Partnerships Focus on App Attribution
Analytics

New Google AdWords Products and Partnerships Focus on App Attribution

9y Mike O'Brien

New Google AdWords Products and Partnerships Focus...

During its annual I/O Conference, Google announced new offerings and mobile partnerships to improve segmentation, attribution and promotion within app...

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Mozilla Dabbles in Commercial Advertising with Suggested Tiles
Marketing

Mozilla Dabbles in Commercial Advertising with Suggested Tiles

9y Yuyu Chen

Mozilla Dabbles in Commercial Advertising with Sug...

The company is going to serve relevant ads and recommend content through Suggested Tiles. How will the introduction of ads aligned with Mozilla’s miss...

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Asia's Love Affair With Mobilegeddon
Asia

Asia's Love Affair With Mobilegeddon

9y Ohad Hecht

Asia's Love Affair With Mobilegeddon

There is no excuse not to have good mobile strategies in place in order to succeed in today's mobile economy. Read More...

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Sales Is the New Marketing: 7 Ways to Embrace It
Automation

Sales Is the New Marketing: 7 Ways to Embrace It

9y Stephanie Miller

Sales Is the New Marketing: 7 Ways to Embrace It

As sales and marketing continue to converge, sales teams need to be digitally enabled. Start the process with these seven steps. Read More...

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Local Optimizations for the Apple Watch
Local

Local Optimizations for the Apple Watch

9y Gregg Stewart

Local Optimizations for the Apple Watch

Now that the Apple Watch is here, here's how brands and SMBs can make sure their business listings are optimized for the device. Read More...

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10 Steps to a Google Mobile-Friendly Site
Asia

10 Steps to a Google Mobile-Friendly Site

9y Navneet Kaushal

10 Steps to a Google Mobile-Friendly Site

With Google now favoring mobile-friendly websites, Navneet Kaushal offers these 10 tips to make sure your website is up to speed. Read More...

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Facebook 'Hello' Brings Local Search to Calls
Media

Facebook 'Hello' Brings Local Search to Calls

9y Emily Alford

Facebook 'Hello' Brings Local Search to Calls

Facebook is testing an app called "Hello" that will allow users to see names and images of incoming callers on mobile regardless of whether or not the...

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Google 'Mobilegeddon' Has Officially Arrived
Search

Google 'Mobilegeddon' Has Officially Arrived

9y Mike O'Brien

Google 'Mobilegeddon' Has Officially Arrived

Nearly two months after its announcement, Google has changed its algorithm to favor mobile-friendly sites. Brands like Ryanair and American Apparel ar...

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Choosing a Domain Name for Chinese Websites: Part 2
Asia

Choosing a Domain Name for Chinese Websites: Part 2

9y Gordon Choi

Choosing a Domain Name for Chinese Websites: Part ...

Foreign brands can take tips from popular local Chinese companies when choosing a domain name for their China strategy. Read More...

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Choosing the Right Localization Partner
Asia

Choosing the Right Localization Partner

9y Christian Arno

Choosing the Right Localization Partner

When localizing a website, consider the quality of translation services to include transcreation, cultural sensitivities, and language to enhance sear...

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Who Does It Better: Yahoo Japan or Google Japan?
Asia

Who Does It Better: Yahoo Japan or Google Japan?

9y Motoko Hunt

Who Does It Better: Yahoo Japan or Google Japan?

A comparison between the search results for Yahoo Japan and Google Japan reinforces the keyword targeting opportunities for SEO. Read More...

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Mobilegeddon: Estimating the Impact
Media

Mobilegeddon: Estimating the Impact

9y Kevin Lee

Mobilegeddon: Estimating the Impact

On April 21 Google's mobile-friendly algorithm will take effect. Here's a look at the estimated impact across several different industries. Read More...

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YP Partners With Uber to Bring Cars to Your Door
Media

YP Partners With Uber to Bring Cars to Your Door

9y Mike O'Brien

YP Partners With Uber to Bring Cars to Your Door

In the platform's first API integration with a local search site, Uber is now featured on the directory listings in YP's app, allowing users to order ...

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Hulu’s GIF Search Engine Offers TV Fans Tumblr-Based Experience
Search

Hulu’s GIF Search Engine Offers TV Fans Tumblr-Based Experience

9y Yuyu Chen

Hulu’s GIF Search Engine Offers TV Fans Tumblr-Bas...

The online streaming service has released a GIF search engine to engage with TV fans through a Tumblr-based platform. Read More...

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The Mother of All Holidays: Strategies for Mother's Day Search Ad Success
Paid Search

The Mother of All Holidays: Strategies for Mother's Day Search Ad Success

9y Lars Hirsch

The Mother of All Holidays: Strategies for Mother'...

As we approach Mother's Day, here are some tips for search marketers to make the most of the large shopping holiday. Read More...

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