VIDEO: The Home Depot on Landing Page Optimization [#CZLNY]
Conference Coverage

VIDEO: The Home Depot on Landing Page Optimization [#CZLNY]

9y Yuyu Chen

VIDEO: The Home Depot on Landing Page Optimization...

During her panel discussion at ClickZ Live New York, Erin Everhart, SEO manager of The Home Depot, shared her insights into how to build a successful ...

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Mobile Searchers Have Local Intent: 7 Quick Wins [#CZLNY]
Conference Coverage

Mobile Searchers Have Local Intent: 7 Quick Wins [#CZLNY]

9y Stephanie Miller

Mobile Searchers Have Local Intent: 7 Quick Wins [...

During her session at ClickZ Live New York, Jori Ford discussed how to reach consumers when they're searching on their mobile devices. Read More...

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Old SEO vs. New SEO
Search

Old SEO vs. New SEO

9y Crispin Sheridan

Old SEO vs. New SEO

What are the differences between SEO tactics that worked in the past and the best practices that work in today's search marketing world? Read More...

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The Power of Persuasion: ABCs of Leveraging Personas for Search Success [#CZLNY]
Conference Coverage

The Power of Persuasion: ABCs of Leveraging Personas for Search Success [#C...

9y Jessica Lee

The Power of Persuasion: ABCs of Leveraging Person...

During his session at ClickZ Live New York, Grant Simmons of Homes.com chatted about the value of personas in achieving search success. Read More...

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Brands Should Focus More on Owned "Middleweight Content" Than Social [#CZLNY]
Conference Coverage

Brands Should Focus More on Owned "Middleweight Content" Than Social [#CZLN...

9y Mike O'Brien

Brands Should Focus More on Owned "Middleweight Co...

At ClickZ Live New York, JWT's Jinal Shah spoke about the content continuum. To publish their own content successfully, brands should find a middle gr...

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5 Tips to Make Your Marketing Stand Out Like a Purple Cow [#SESMiami]
Marketing

5 Tips to Make Your Marketing Stand Out Like a Purple Cow [#SESMiami]

9y Mike O'Brien

5 Tips to Make Your Marketing Stand Out Like a Pur...

In the spirit of Seth Godin's principle that good marketing should stand out like a purple cow, marketers from Home Depot and the Miami Marlins baseba...

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Keyword Research Tools for Content Marketing
Asia

Keyword Research Tools for Content Marketing

9y Navneet Kaushal

Keyword Research Tools for Content Marketing

Keyword research tools go well beyond finding the best keyword phrases and can be applied to help create better content topics. Read More...

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Reach Customers Where They Are With Mobile
Media

Reach Customers Where They Are With Mobile

9y Dave Lloyd

Reach Customers Where They Are With Mobile

A surprising 53 percent of small businesses don't have a website and their customers have already moved onto mobile devices. Learn the importance of r...

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SXSW 2015: Shazam Partners With Brands to Simplify Search
Search

SXSW 2015: Shazam Partners With Brands to Simplify Search

9y Emily Alford

SXSW 2015: Shazam Partners With Brands to Simplify...

Shazam's chief product officer, Daniel Danker, spoke with ClickZ at South by Southwest about a new feature on the brand's app that will use images and...

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Bing Ads to Combine All Device Targeting on March 23: Are You Ready?
Paid Search

Bing Ads to Combine All Device Targeting on March 23: Are You Ready?

9y Lisa Raehsler

Bing Ads to Combine All Device Targeting on March ...

The introduction of "Unified Device Targeting" means that campaigns will soon target desktops, tablets, and mobile devices automatically. Are you prep...

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Cross-Device Search Trends: Insider Insights
Paid Search

Cross-Device Search Trends: Insider Insights

9y Lars Hirsch

Cross-Device Search Trends: Insider Insights

Breaking down search trends by demographics can help marketers better understand how consumers are utilizing their many devices to search and purchase...

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How to Implement an Intent-Based SEO Strategy
Search

How to Implement an Intent-Based SEO Strategy

9y Crispin Sheridan

How to Implement an Intent-Based SEO Strategy

SEO strategists should be sure to group their content based on the intent of the audience they're trying to reach - but what is the best way to go abo...

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3 Little Changes That Will Make a Big Difference in Your Online Advertising
Marketing

3 Little Changes That Will Make a Big Difference in Your Online Advertising

9y Tim Nichols

3 Little Changes That Will Make a Big Difference i...

These fixes can help small businesses get the most out of their digital advertising budgets. Read More...

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Will Hashtags Take Over the Internet?
Search

Will Hashtags Take Over the Internet?

9y Jennifer Wolfe

Will Hashtags Take Over the Internet?

A look at what new domain names and hashtags have in common. Read More...

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How Digital Marketers Can Win an Academy Award at the Oscars
Media

How Digital Marketers Can Win an Academy Award at the Oscars

9y Greg Jarboe

How Digital Marketers Can Win an Academy Award at ...

Digital marketers have a chance to win big in the days surrounding this year's Academy Awards. What are the best ways to take advantage of the buzz? R...

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Mobile App Solutions for Chinese Hotel Users
Asia

Mobile App Solutions for Chinese Hotel Users

9y Gordon Choi

Mobile App Solutions for Chinese Hotel Users

Enhance hotel searches and bookings in China with customized mobile experiences and mobile apps. Read More...

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3 Easy Steps to a Valentine’s Day Search Campaign You’ll Love
Search

3 Easy Steps to a Valentine’s Day Search Campaign You’ll Love

9y Lars Hirsch

3 Easy Steps to a Valentine’s Day Search Campaign ...

Valentine's Day is right around the corner and it's not too late to prepare your search marketing campaign. Read More...

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Global Calendar a Must-Have Tool for International Search Marketing
Asia

Global Calendar a Must-Have Tool for International Search Marketing

9y Motoko Hunt

Global Calendar a Must-Have Tool for International...

A global calendar, acknowledging seasonal nuances and cultural holidays, is an effective tool in understanding international target markets. Read More...

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4 Fearless Predictions for the Future of SEO and Analytics
Actionable Analysis

4 Fearless Predictions for the Future of SEO and Analytics

9y Crispin Sheridan

4 Fearless Predictions for the Future of SEO and A...

The year will be full of change in the SEO and analytics worlds. Is your organization ready to adapt? Read More...

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How Kraft Harnessed Data to Transform Marketing
Data insights

How Kraft Harnessed Data to Transform Marketing

9y Melanie White

How Kraft Harnessed Data to Transform Marketing

A Q&A with Kraft's vice president of media and consumer engagement, Bob Rupczynski. Read More...

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For Brands With a gTLD, It’s Time to Rethink Your SEO Strategy
Search

For Brands With a gTLD, It’s Time to Rethink Your SEO Strategy

9y Jennifer Wolfe

For Brands With a gTLD, It’s Time to Rethink Your ...

Owning your own generic top-level domain (gTLD) means it's important to rethink your SEO strategy, as gTLDs will ultimately change how people search a...

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Sustainable SEO Strategies for 2015
Search

Sustainable SEO Strategies for 2015

9y Dave Lloyd

Sustainable SEO Strategies for 2015

These tactics rely more on boosting the customer experience, determined by the influx of available data, instead of search engine algorithms to bolste...

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The State of SEO in Hong Kong
Asia

The State of SEO in Hong Kong

9y Joshua J. Steimle

The State of SEO in Hong Kong

Hong Kong still lags behind the United States when it comes to the search engine optimization industry - but it is catching up fast. Read More...

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Ad Extensions: Post-Holiday Decorating Pays Off
Paid Search

Ad Extensions: Post-Holiday Decorating Pays Off

9y Jon Mette

Ad Extensions: Post-Holiday Decorating Pays Off

Combining different ad extensions in your campaigns could make the difference between a so-so campaign and a high-performing one. Read More...

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Using Sina Weibo and Baidu Trends Indexes to Understand China's Travel Trends
Asia

Using Sina Weibo and Baidu Trends Indexes to Understand China's Travel Tren...

9y Gordon Choi

Using Sina Weibo and Baidu Trends Indexes to Under...

Chinese New Year travel data is a good way to demonstrate how to use Sina Weibo and Baidu Tools to better understand Chinese travel behavior. Read Mor...

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Search-Driven Microsites in Brand gTLDs – Top Trend for 2015
Data insights

Search-Driven Microsites in Brand gTLDs – Top Trend for 2015

9y Jennifer Wolfe

Search-Driven Microsites in Brand gTLDs – Top Tren...

As gTLDs begin to take hold, we'll likely see brands introducing microsites before attempting to migrate their entire homepages over to the new domain...

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The Dynamic Detection and Redirection Impact on Global SEO
Asia

The Dynamic Detection and Redirection Impact on Global SEO

9y Motoko Hunt

The Dynamic Detection and Redirection Impact on Gl...

The systems many international websites use to redirect their users can have a huge impact on global SEO. But does anyone wonder what that might be - ...

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