Native ads are sometimes content marketing, and sometimes display ads, though display ads can come in various forms. Um. What? We break down display ads for all the digital dilettantes out there.
Now that Amazon Text Ads are obsolete and the holiday shopping season is just weeks away, PPC marketers need to regroup and consider alternative platforms for their ad campaigns.
Allrecipes.com launched a new look last month, when the site became more social. Many users were angry about the change, though the company has seen more search share and social activity.
ClickZ, SEW, ClickZ Live, and SES have been bought by Blenheim Chalcot in a move that is guaranteed to create a stronger brand that is bigger and better than ever before.
As the year draws to a close, we’re all thinking about family, friends, and winding down for the holidays. And as usual, we here at ClickZ wish you all the very best over the holidays and for the coming New Year.
Google shares the moments that made up 2013 in its annual Zeitgeist video and interactive site that shows what mattered to people across the globe in the past year; on the top of the list was Nelson Mandela, actor Paul Walker and the iPhone 5s.
At SES NY, marketers discuss pros and cons of using tools to automate communications on social platforms.
Looking for a way to spark interest and engage with customers? Pinterest may be your solution.
Streamlined categorization, a more robust search engine, and live and trending apps vastly improve user experience.
5 reasons - thought leadership, use of human language, building depth, links, and fresh content.