What challenges led to Sears' demise, and what can similar legacy retail brands do to adapt their technologies and strategies in a competitive market?...
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View article“You cannot succeed in analytics and marketing unless they are central to business operations and are helping business answer the questions that will ...
View articleDifferent retailers have different priorities when it comes to their marketing budgets, but the most valuable brands - Amazon and Apple - are banking ...
View articleEach year, holiday marketing seems to start earlier and earlier - but is it too early? Use this guide to determine when to start your email, social an...
View articleWhat is social proof and how can e-tailers use it to increase sales? Here are nine examples of social proof in action. Read More...
View articleBecause consumers have come to expect personalized marketing, in the future, it will be key for brands to incorporate personalization in programmatic,...
View articleSears' Shop Your Way allows customers to make returns and exchanges from inside their vehicles by integrating the company's website, mobile app, and b...
View articleReports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords...
View articleDell, Kirkland's, Extended Stay Hotels, KFC, and SAP recognized for marketing innovation, creativity, and business outcomes. Read More...
View articleSandwich brand, Sears, and Swatch launch campaigns. Read More...
View articleRetailer may use its newly formed blogger relationships as a promotional vehicle throughout 2011. Read More...
View articleForeSee Results survey finds that promotional e-mail still brings online shoppers to top retailers. Read More...
View articleIf enough Facebook users 'like' a proposed deal, it's unlocked for purchase. Read More...
View articleBestBuy, Walmart, and Home Depot were among those promoting deals through Twitter, while others like JC Penney and Macy's barely made a peep. Read Mor...
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