Different retailers have different priorities when it comes to their marketing budgets, but the most valuable brands - Amazon and Apple - are banking on search.
Each year, holiday marketing seems to start earlier and earlier - but is it too early? Use this guide to determine when to start your email, social and search this holiday season.
What is social proof and how can e-tailers use it to increase sales? Here are nine examples of social proof in action.
Because consumers have come to expect personalized marketing, in the future, it will be key for brands to incorporate personalization in programmatic, wearables and branded content.
Sears' Shop Your Way allows customers to make returns and exchanges from inside their vehicles by integrating the company's website, mobile app, and brick-and-mortar stores.
Reports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords.
Dell, Kirkland's, Extended Stay Hotels, KFC, and SAP recognized for marketing innovation, creativity, and business outcomes.
Sandwich brand, Sears, and Swatch launch campaigns.
Retailer may use its newly formed blogger relationships as a promotional vehicle throughout 2011.
ForeSee Results survey finds that promotional e-mail still brings online shoppers to top retailers.