By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue.
Differing perspectives can influence how a campaign is executed and what technologies are used. This can be even more confusing when it comes to digital video.
Mobile has shed its "second-screen" image and is fast becoming the primary screen for many consumers. Here are some tips for how marketers can make the most of their brand's mobile experience.
In a way, technology is in fact creating a revolution in television like we never thought possible and it's poised to take programming to new heights.
Xaxis says its automated technology can sync advertisers' TV ads with mobile devices within seconds, bringing back "lost" viewers.