Brands are struggling to score a Super Bowl touchdown

Strategies Brands are struggling to score a Super Bowl touchdown

4y Jon Buss

Brands are struggling to score a Super Bowl touchd...

Jon Buss, UK MD at Yext, discusses how important the moment of intent is within the media/marketing mix and how managing your online presence is absol...

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How can augmented reality enhance the experience for sports fans?

Emerging Technology How can augmented reality enhance the experience for sports fans?

5y Mike O'Brien

How can augmented reality enhance the experience f...

As people continue to second-screen and expect more from venues, AR gives brands the opportunity to improve the experience. Read More...

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Which Olympics TV ads drove consumer searches?

Which Olympics TV ads drove consumer searches?

8y Graham Charlton

Which Olympics TV ads drove consumer searches?

With a massive TV audience tuning in for the Rio 2016 coverage, it’s an important event for brands. So which TV ads have been most effective? A ...

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How brands can be part of the second-screen fest during Euro 2016

How brands can be part of the second-screen fest during Euro 2016

8y Tereza Litsa

How brands can be part of the second-screen fest d...

As Euro 2016 is approaching, we are expecting a second-screen fest, which brings more opportunities for marketers to reach engaged football fans. This...

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Reviving sluggish sales with email personalization

Reviving sluggish sales with email personalization

8y Guest Writer

Reviving sluggish sales with email personalization

By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue. Read Mo...

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Digital video from a buyer's perspective

Digital video from a buyer's perspective

8y Larry Allen

Digital video from a buyer's perspective

Differing perspectives can influence how a campaign is executed and what technologies are used. This can be even more confusing when it comes to digit...

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The Second Screen Is Secondary No More – Are You Making the Most of Mobile?

The Second Screen Is Secondary No More – Are You Making the Most of Mobile?

10y Tessa Wegert

The Second Screen Is Secondary No More – Are You M...

Mobile has shed its "second-screen" image and is fast becoming the primary screen for many consumers. Here are some tips for how marketers can make th...

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Is Technology Killing TV or Making It Even Better for Brands?

Is Technology Killing TV or Making It Even Better for Brands?

10y Larry Allen

Is Technology Killing TV or Making It Even Better ...

In a way, technology is in fact creating a revolution in television like we never thought possible and it's poised to take programming to new heights....

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Xaxis Promises to Bring Second-Screen Viewers Back to TV

Xaxis Promises to Bring Second-Screen Viewers Back to TV

10y Mary Lisbeth D'Amico

Xaxis Promises to Bring Second-Screen Viewers Back...

Xaxis says its automated technology can sync advertisers' TV ads with mobile devices within seconds, bringing back "lost" viewers. Read More...

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