Upper funnel personalization: Kaiser Permanente's path to positive recall

Brand awareness Upper funnel personalization: Kaiser Permanente's path to positive recall

4w Benjamin Broomfield

Upper funnel personalization: Kaiser Permanente's ...

Kaiser Permanente provides health care coverage, serving over 12.6 million members across nine states in the US. Kaiser Permanente is well recognized ...

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Personalization, segmentation, testing: How email marketers can use AI

AI & Automation Personalization, segmentation, testing: How email marketers can use AI

3y Mike O'Brien

Personalization, segmentation, testing: How email ...

While everyone recognizes the impact of AI, not every company has figured out how to make the most of it. Here are three suggestions for email markete...

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Why all the hype around AI in marketing?

AI & Automation Why all the hype around AI in marketing?

4y Kimberly Collins

Why all the hype around AI in marketing?

AI can help marketers make experiences so relevant, timely, and consistent, that it's estimated every new piece of software will include it by 2020. R...

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5 first-party data strategies to power your personalization

Analytics 5 first-party data strategies to power your personalization

4y Mike O'Brien

5 first-party data strategies to power your person...

The most valuable data is the first-party data brands get directly from their customers. Here are five strategies that will help brands and advertiser...

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[Report] How artificial intelligence can enhance retail marketing

AI & Automation [Report] How artificial intelligence can enhance retail marketing

5y Al Roberts

[Report] How artificial intelligence can enhance r...

Retailers are banking on artificial intelligence, with a quarter spending as much as $100 million on the technology this year. Our latest report outli...

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Four tips for kickstarting your marketing automation activities

Automation Four tips for kickstarting your marketing automation activities

5y Linus Gregoriadis

Four tips for kickstarting your marketing automati...

ClickZ’s recent Ultimate Guide to Marketing Automation webinar explored how marketers can harness automation software to boost revenues while also pro...

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Four tech innovations that will take your B2B email marketing strategy to the next level

Disruptive MarTech Four tech innovations that will take your B2B email marketing strategy to the next level

5y Tereza Litsa

Four tech innovations that will take your B2B emai...

Email marketing can still be effective in 2017 for a B2B business. Here are four technological innovations that, if used effectively, can propel your ...

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List-growth strategies that break through your acquisition barriers

Email List-growth strategies that break through your acquisition barriers

6y Ryan Phelan

List-growth strategies that break through your acq...

Marketers struggle with list growth because of things like poor hygiene and subscriber quality. Tackling them can ensure that your emails go to the ri...

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How does Pandora know its users so well?

Data insights How does Pandora know its users so well?

6y Mike O'Brien

How does Pandora know its users so well?

With so much user data, how does Pandora apply that to better user experiences? It asks people what they like, taking insights from its 50,000-person ...

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What’s in a name? (…not much)

Data insights What’s in a name? (…not much)

6y Aidan Cardella

What’s in a name? (…not much)

You'd never choose a car based just on a name, so why choose audiences that way? Making targeting decisions based on segment names degrades the data's...

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The Digital Download: Another volume of video vignettes

Media The Digital Download: Another volume of video vignettes

6y Mike O'Brien

The Digital Download: Another volume of video vign...

The past week in digital was once again dominated by video: interactive videos on Facebook and Instagram, YouTube's live streaming and Amazon challeng...

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Eight examples of excellent ecommerce emails

Email Eight examples of excellent ecommerce emails

6y Mike O'Brien

Eight examples of excellent ecommerce emails

Inboxes are so crowded, how can a marketer stand out? Here are eight brands that cut through the noise with great emails. Also, we are all about allit...

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Why Alibaba's $1 billion Lazada deal is good for business in Southeast Asia

Asia Why Alibaba's $1 billion Lazada deal is good for business in Southeast Asia

6y Sophie Loras

Why Alibaba's $1 billion Lazada deal is good for b...

Ecommerce in Southeast Asia has been given a huge boost after Alibaba announced a US$1 billion investment for a controlling stake in Lazada this week,...

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And the winners are...

Conference Coverage And the winners are...

6y Mike O'Brien

And the winners are...

ClickZ‘s inaugural social contest is now over, and six of our readers get to attend ClickZ Live New York for free. We decided to take a page fro...

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Study: 73% of 'millennials' prefer to contact brands via email

Ad Industry Metrics Study: 73% of 'millennials' prefer to contact brands via email

6y Mike O'Brien

Study: 73% of 'millennials' prefer to contact bran...

Millennial consumers aren't seen as the biggest email users, but new research from Adestra finds that email is their preferred way to interact with br...

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Snapshot: Crisis management in Indonesia and other challenges

Agency Spotlight Snapshot: Crisis management in Indonesia and other challenges

6y Sophie Loras

Snapshot: Crisis management in Indonesia and other...

Indonesia has one of APAC's fastest growing digital landscapes, but brands remain unprepared when crisis strikes, says industry pioneer, Harry Deje. R...

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Data for dummies: Four places to get started

Data insights Data for dummies: Four places to get started

6y Mike O'Brien

Data for dummies: Four places to get started

It may be imperative to any marketing strategy, but collecting data is daunting to all the digital dilettantes out there. Here are four tactics to sta...

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How to use data from ad tech and martech for display ads

Analytics How to use data from ad tech and martech for display ads

6y Ohad Hecht

How to use data from ad tech and martech for displ...

The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads. Read More...

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Reviving sluggish sales with email personalization

Acquisition Reviving sluggish sales with email personalization

7y Guest Writer

Reviving sluggish sales with email personalization

By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue. Read Mo...

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Two more New Year’s resolutions to add to your list

Email Two more New Year’s resolutions to add to your list

7y Scott Roth

Two more New Year’s resolutions to add to your lis...

Because the New Year is traditionally the season for making personal and professional resolutions, this is an opportune time to consider optimizing yo...

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What email marketers can learn from 'Friends'

Email What email marketers can learn from 'Friends'

7y Kara Trivunovic

What email marketers can learn from 'Friends'

How can quotes from the hit TV sitcom Friends resonate within the context of email marketing? Read More...

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Three ways digital marketers can use data to defeat ad blocking in 2016

Media Three ways digital marketers can use data to defeat ad blocking in 2016

7y Pelin Thorogood

Three ways digital marketers can use data to defea...

While ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it. Read More...

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Why mobile moments are marketing's golden ticket

Media Why mobile moments are marketing's golden ticket

7y Catherine Magoffin

Why mobile moments are marketing's golden ticket

Mobile is currently considered the "golden ticket" of digital because of its ability to market directly to consumers by capitalizing on hyper-relevant...

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How to identify your mobile audience and their needs

Media How to identify your mobile audience and their needs

7y Andy Favell

How to identify your mobile audience and their nee...

Before prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your cu...

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11 tips to document and improve your email marketing program

Email 11 tips to document and improve your email marketing program

7y Jeanne Jennings

11 tips to document and improve your email marketi...

How well documented is your email marketing program? Improve functionality by using these 11 tips to capture qualitative information and accurately as...

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Digital video from a buyer's perspective

Media Digital video from a buyer's perspective

7y Larry Allen

Digital video from a buyer's perspective

Differing perspectives can influence how a campaign is executed and what technologies are used. This can be even more confusing when it comes to digit...

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Traveling at the speed of culture: can marketing automation keep up?

Automation Traveling at the speed of culture: can marketing automation keep up?

7y Stephanie Miller

Traveling at the speed of culture: can marketing a...

For successful brand campaigns that emerge based on real-time reactions to culturally relevant events, marketing automation capitalizes on these momen...

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