Marketers struggle with list growth because of things like poor hygiene and subscriber quality. Tackling them can ensure that your emails go to the right places.
With so much user data, how does Pandora apply that to better user experiences? It asks people what they like, taking insights from its 50,000-person Soundboard.
You'd never choose a car based just on a name, so why choose audiences that way? Making targeting decisions based on segment names degrades the data's quality.
The past week in digital was once again dominated by video: interactive videos on Facebook and Instagram, YouTube's live streaming and Amazon challenging Netflix.
Inboxes are so crowded, how can a marketer stand out? Here are eight brands that cut through the noise with great emails. Also, we are all about alliteration.
Ecommerce in Southeast Asia has been given a huge boost after Alibaba announced a US$1 billion investment for a controlling stake in Lazada this week, one of the region's biggest online players.
Millennial consumers aren't seen as the biggest email users, but new research from Adestra finds that email is their preferred way to interact with brands.
Indonesia has one of APAC's fastest growing digital landscapes, but brands remain unprepared when crisis strikes, says industry pioneer, Harry Deje.
It may be imperative to any marketing strategy, but collecting data is daunting to all the digital dilettantes out there. Here are four tactics to start off with.