Summertime and the Blacklisting Is Easy: Tips to Steer Clear in the High Season
Email

Summertime and the Blacklisting Is Easy: Tips to Steer Clear in the High Se...

10y Margaret Farmakis

Summertime and the Blacklisting Is Easy: Tips to S...

Summer is high season for email blacklisting. What can marketers do to avoid being put on the dreaded blacklist, which could effectively ruin their em...

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What Fitness/Wellness Apps Can Teach Us About Community Engagement
Community Management

What Fitness/Wellness Apps Can Teach Us About Community Engagement

10y Michael Della Penna

What Fitness/Wellness Apps Can Teach Us About Comm...

The growth of fitness and wellness apps, along with the growth of wearable technology, shows how greatly social communities can contribute to the succ...

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Acing Your Back-to-School Strategy
Acquisition

Acing Your Back-to-School Strategy

10y Nathan Richter

Acing Your Back-to-School Strategy

The back-to-school season is one of the most popular e-commerce shopping seasons. Although it may seem like summer just started, it's time to prepare ...

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Adobe: Analyzing, Testing, Optimizing & Personalizing Pays Off [Survey]
Acquisition

Adobe: Analyzing, Testing, Optimizing & Personalizing Pays Off [Survey]

10y Lisa Lacy

Adobe: Analyzing, Testing, Optimizing & Person...

While 75 percent of respondents in Adobe's 2014 Digital Marketing Optimization Survey say personalization is a way to convert visitors into customers,...

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It’s 2014 - Why Don’t All Brands Segment?
Advanced Email Marketing

It’s 2014 - Why Don’t All Brands Segment?

10y Justin Williams

It’s 2014 - Why Don’t All Brands Segment?

Don't overlook the promise of segmentation, and don't let excuses like time and technology kill your potential. Read More...

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The 1 Thing Smart Companies Do to Focus on Hot Leads
Automation

The 1 Thing Smart Companies Do to Focus on Hot Leads

10y Ramon Ray

The 1 Thing Smart Companies Do to Focus on Hot Lea...

Lead prioritization is extremely important in ensuring the success of a company's lead nurturing program. Read More...

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How Marketing Automation Software Can Create Loveable Marketing
Automation

How Marketing Automation Software Can Create Loveable Marketing

10y Jon Miller

How Marketing Automation Software Can Create Lovea...

When used thoughtfully, marketing automation software has the power to create loveable marketing by personalizing content, keeping unwanted sales call...

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Google Analytics Advanced Segments: A Conversion Optimizer’s BFF
Acquisition

Google Analytics Advanced Segments: A Conversion Optimizer’s BFF

10y Tim Ash

Google Analytics Advanced Segments: A Conversion O...

Marketers should take advantage of Google Analytics Advanced Segments to increase their conversion rate, consciously direct media spend, and enhance p...

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Solving for the Segmentation Trap by Creating Audiences of One
Media

Solving for the Segmentation Trap by Creating Audiences of One

10y Shannon E. Denison

Solving for the Segmentation Trap by Creating Audi...

Many mobile marketers still rely on crude segmentation methodologies when we should be targeting and segmenting with the benefit of today's audience s...

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Social Is the Next Great Direct Response Channel
Social

Social Is the Next Great Direct Response Channel

10y Marko Muellner

Social Is the Next Great Direct Response Channel

Mobile and social are the most important user trends in our world and as such, are where the next great direct response opportunities are emerging. Re...

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Scoring: The Overlooked Marketing Automation Tool
Automation

Scoring: The Overlooked Marketing Automation Tool

10y Ellen Valentine

Scoring: The Overlooked Marketing Automation Tool

Scoring, or "dynamic segmentation," allows you to constantly assess your prospects and customers with the goal of ultimately increasing your return on...

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Which Came First, Your Email Content or Your Segment?
Email

Which Came First, Your Email Content or Your Segment?

10y Kara Trivunovic

Which Came First, Your Email Content or Your Segme...

The audience and content conundrum can be very chicken and egg for many brands, especially their email marketers. Read More...

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3 Actionable Ways for PR Pros to Measure Better
Actionable Analysis

3 Actionable Ways for PR Pros to Measure Better

10y Adam Singer

3 Actionable Ways for PR Pros to Measure Better

PR pros can and should use data tools to start measuring more effectively. The use of data could transform PR into something accountable and actionabl...

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Is Big Data Really Working for Marketers?
Automation

Is Big Data Really Working for Marketers?

10y Stephanie Miller

Is Big Data Really Working for Marketers?

At a roundtable discussion at ClickZ Live New York last week, the question of whether or not Big Data, or any data analytics at all, are working for m...

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Pinterest and Ads Tie the Knot – Strategies to Prepare You for Promoted Pins
Media

Pinterest and Ads Tie the Knot – Strategies to Prepare You for Promoted Pin...

10y Tessa Wegert

Pinterest and Ads Tie the Knot – Strategies to Pre...

Pinterest is the latest social network to wed paid ads, so it's time for media buyers to prepare for this next wave of social media marketing. Here ar...

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#CZLNY:4 Ways to Push the Envelope, Drive Revenue, and Conquer Mobile
Conference Coverage

#CZLNY:4 Ways to Push the Envelope, Drive Revenue, and Conquer Mobile

10y Simms Jenkins

#CZLNY:4 Ways to Push the Envelope, Drive Revenue,...

Subtle and strategic email optimizations can potentially make you millions of dollars. Here are the areas that should be top of mind for email markete...

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7 Strategies to Optimize Your Email Marketing Campaign
Email

7 Strategies to Optimize Your Email Marketing Campaign

10y David Bakke

7 Strategies to Optimize Your Email Marketing Camp...

Don't miss out on potential sales because you failed to optimize your mailings - here are seven strategies that will help you to get the most out of y...

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Why Did Facebook Spend $19 Billion on WhatsApp but Not $185K on .Facebook?
Data insights

Why Did Facebook Spend $19 Billion on WhatsApp but Not $185K on .Facebook?

10y Jennifer Wolfe

Why Did Facebook Spend $19 Billion on WhatsApp but...

How could the social media giant have missed the opportunity to own its most important asset at the registry level - its website? Here are a few ideas...

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Is What’s Old Really New in Direct Marketing?
Automation

Is What’s Old Really New in Direct Marketing?

10y Stephanie Miller

Is What’s Old Really New in Direct Marketing?

Many successful multi-channel marketers are finding out that our roots in good old direct and database marketing are powerful assets in our new "big d...

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Stop Treating All Cart-Abandoners the Same Way
B2C Email Marketing

Stop Treating All Cart-Abandoners the Same Way

10y Jim Davidson

Stop Treating All Cart-Abandoners the Same Way

A recent study found that among cart-abandoners, those who frequently purchased online and those who rarely purchased wanted to be marketed to in diff...

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Measure Better -- Segmentation Analysis Applied to Email
Advanced Email Marketing

Measure Better -- Segmentation Analysis Applied to Email

10y Justin Williams

Measure Better -- Segmentation Analysis Applied to...

Conducting segmentation analysis can allow you to better understand engagement and conversion in email marketing, and help you to better market your b...

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Average Isn't Good Enough: Segment or Die!
Analytics

Average Isn't Good Enough: Segment or Die!

10y Neil Mason

Average Isn't Good Enough: Segment or Die!

Average-based metrics to measure digital marketing effectiveness or understand consumer behavior simply aren't good enough. Columnist Neil Mason expla...

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Uncovering Your Secret Stash of Marketing Data to Improve Segmentation & Targeting
Data insights

Uncovering Your Secret Stash of Marketing Data to Improve Segmentation &...

10y Ben Plomion

Uncovering Your Secret Stash of Marketing Data to ...

Companies fail to take advantage data from offline customers, social channels, other ad campaigns and elsewhere. How can you put this data to better u...

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Gaining Better Insights Through Segmentation
Search

Gaining Better Insights Through Segmentation

11y Benjamin Spiegel

Gaining Better Insights Through Segmentation

Segmenting your keyphrases and assets might sound simple, but you would be surprised - almost nobody is doing it. Read More...

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Your Email Marketing Program on Autopilot – 5 Easy Steps
Asia

Your Email Marketing Program on Autopilot – 5 Easy Steps

12y Ohad Hecht

Your Email Marketing Program on Autopilot – 5 Easy...

Consider these steps to deploy and manage your email campaigns. Read More...

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People Aren't Opening the E-mails We Send Them, Are We Relevant?
Asia

People Aren't Opening the E-mails We Send Them, Are We Relevant?

13y Darren Fifield

People Aren't Opening the E-mails We Send Them, Ar...

Targeted email campaigns can generate a four-time increase in monthly revenue and these are the steps you can take to be more relevant to consumers. R...

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Segmenting Your Data to Drive Conversion
Analytics

Segmenting Your Data to Drive Conversion

13y Madhu Malkani

Segmenting Your Data to Drive Conversion

Digital analytics only give an overview of what's happening to the campaign. To drive results, optimise in the following ways. Read More...

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