Conflicts of interests mean there is nothing 'real' about real-time bidding for programmatic video buying in China.
How do Facebook’s ads drive search traffic?
Is the solicitation of SMBs by automated robocallers a threat to Google's advertising revenue? How can the search giant protect itself?
Marketers are preparing to pull out all the stops to compete for consumers' attention during the most epic shopping weekend of the holiday season. Here's how SMBs can get in on the action.
Ctrip is one of China's leading travel booking websites, but as it looks to new markets, data has become a key part of its localization strategy.
Sprite is hoping a multi-channel initiative to encourage young people to spend more time outdoors over the summer will drive brand awareness in China.
"Fail fast" might be the mantra in Silicon Valley, but fear of failure in Asia is preventing brands from testing out the most effective marketing initiatives.
Your email marketing strategy shouldn't be an afterthought. It should be planned and executed in the same way as other channels in order to achieve a successful overall marketing strategy.
Search marketing is undeniably complicated. The good news is that there are some agencies that have not only mastered the details but are prepared to fully embrace search's strategic importance in driving all marketing success today.
Content marketing still battles for internal buy-in even among major brands. This is what one job portal in Asia learned from walking the talk in content development.