Key Insights: Marketers pivot strategy to change, microscopic view of ad spend, and more

Digital Advertising Key Insights: Marketers pivot strategy to change, microscopic view of ad spend, and more

2y Kamaljeet Kalsi

Key Insights: Marketers pivot strategy to change, ...

Top three reasons why marketers pulled ads during the pandemic, pulse survey insights on marketing technology spends, and an industry wide view of ad ...

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Avoid campaign overspend with an automated budget monitor

Digital Marketing Avoid campaign overspend with an automated budget monitor

3y Nick Harper

Avoid campaign overspend with an automated budget ...

Colorado-based integrated advertising agency, Vladimir Jones, details how they built an automated budget monitor, to better manage their SEM campaign ...

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Retailers are competing with banks for top spots in credit card search rankings

Digital Marketing Retailers are competing with banks for top spots in credit card search rankings

3y Emily Alford

Retailers are competing with banks for top spots i...

Retailers go toe-to-toe with banks as Adthena ranks SEM performance for companies across the credit card search landscape. Read More...

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Where should CMOs be unlocking the strategic value of SEM?

Search Where should CMOs be unlocking the strategic value of SEM?

3y Luke Richards

Where should CMOs be unlocking the strategic value...

SEM is massively important to CMOs, but when it comes to strategic value adds like competitor analysis there are still notable gaps in how it is being...

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How to structure your Amazon Advertising account for success

Digital Advertising How to structure your Amazon Advertising account for success

3y Matt Strietelmeier

How to structure your Amazon Advertising account f...

An in-depth guide with step by step instructions, screenshots, and examples of how to best set up a campaign on your Amazon Advertising account. Read...

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Adthena gets $14M Series A funding for search marketing intelligence

Search Adthena gets $14M Series A funding for search marketing intelligence

4y Kimberly Collins

Adthena gets $14M Series A funding for search mark...

This morning, Adthena announced $14 million to further expand into the US market and continue to develop products, specifically around paid search AI....

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Event: Master your enterprise search marketing strategy

Search Event: Master your enterprise search marketing strategy

4y Emily Alford

Event: Master your enterprise search marketing str...

Where is SEM headed in 2019? How can you scale SEM globally? Join with other senior leaders to discuss all things enterprise search marketing strategy...

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Amazon Advertising class: Nail these 7 essential growth hacks

Ecommerce Amazon Advertising class: Nail these 7 essential growth hacks

4y Kimberly Collins

Amazon Advertising class: Nail these 7 essential g...

As of late 2018, brands have reallocated up to half their Google Search ad budgets to Amazon. New Amazon Advertising class to learn 7 specific success...

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What do China's new online advertising rules mean for marketers?

Asia What do China's new online advertising rules mean for marketers?

6y Sophie Loras

What do China's new online advertising rules mean ...

China will introduce far reaching online advertising regulations from September 1. These are expected to impact all digital marketing channels from se...

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Google AdWords launches new features for a mobile-first world

Display Advertising Google AdWords launches new features for a mobile-first world

6y Sophie Loras

Google AdWords launches new features for a mobile-...

Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile. Read More...

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China's real-time bidding for video programmatic is a myth

Asia China's real-time bidding for video programmatic is a myth

7y Charlie Wang

China's real-time bidding for video programmatic i...

Conflicts of interests mean there is nothing 'real' about real-time bidding for programmatic video buying in China. Read More...

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How do Facebook’s ads drive search traffic?

Paid Search How do Facebook’s ads drive search traffic?

7y Kevin Lee

How do Facebook’s ads drive search traffic?

How do Facebook’s ads drive search traffic? Read More...

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Killing Google’s brand one phone call at a time

Data regulations Killing Google’s brand one phone call at a time

7y Gregg Stewart

Killing Google’s brand one phone call at a time

Is the solicitation of SMBs by automated robocallers a threat to Google's advertising revenue? How can the search giant protect itself? Read More...

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Are you ready for Small Business Saturday?

Ecommerce Are you ready for Small Business Saturday?

7y Gregg Stewart

Are you ready for Small Business Saturday?

Marketers are preparing to pull out all the stops to compete for consumers' attention during the most epic shopping weekend of the holiday season. Her...

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VIDEO: Using Data to Localize to New Markets

Asia VIDEO: Using Data to Localize to New Markets

7y Sophie Loras

VIDEO: Using Data to Localize to New Markets

Ctrip is one of China's leading travel booking websites, but as it looks to new markets, data has become a key part of its localization strategy. Read...

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Sprite Moves Online to Push Millennials In China Offline

Asia Sprite Moves Online to Push Millennials In China Offline

7y Sophie Loras

Sprite Moves Online to Push Millennials In China O...

Sprite is hoping a multi-channel initiative to encourage young people to spend more time outdoors over the summer will drive brand awareness in China....

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Curing Asia’s Allergy to Failure

Asia Curing Asia’s Allergy to Failure

7y David Ketchum

Curing Asia’s Allergy to Failure

"Fail fast" might be the mantra in Silicon Valley, but fear of failure in Asia is preventing brands from testing out the most effective marketing init...

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Don’t Just "Bolt on" Email

Email Don’t Just "Bolt on" Email

8y Kara Trivunovic

Don’t Just "Bolt on" Email

Your email marketing strategy shouldn't be an afterthought. It should be planned and executed in the same way as other channels in order to achieve a ...

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Agencies Need to Liberate Search From Its "Tactical" Silo

Paid Search Agencies Need to Liberate Search From Its "Tactical" Silo

8y Kevin Lee

Agencies Need to Liberate Search From Its "Tactica...

Search marketing is undeniably complicated. The good news is that there are some agencies that have not only mastered the details but are prepared to ...

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A 12-Month Journey to Launching a Content Marketing Program

Asia A 12-Month Journey to Launching a Content Marketing Program

8y Max Sim

A 12-Month Journey to Launching a Content Marketin...

Content marketing still battles for internal buy-in even among major brands. This is what one job portal in Asia learned from walking the talk in cont...

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Rakuten to Focus on Content Marketing in 2014 [Video]

Asia Rakuten to Focus on Content Marketing in 2014 [Video]

9y Adaline Lau

Rakuten to Focus on Content Marketing in 2014 [Vid...

Adrien de Wolkoff, senior manager for Rakuten talks about the e-commerce giant's focus in content marketing and advice on managing search engine marke...

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Cyber Monday 2013: Largest Online Spend in U.S. History

Ad Industry Metrics Cyber Monday 2013: Largest Online Spend in U.S. History

9y Jessica Lee

Cyber Monday 2013: Largest Online Spend in U.S. Hi...

Data shows Cyber Monday was a huge success, with comScore proclaiming it as the day with the heaviest online spend in U.S. history. Read More...

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#SESCHI: Influx of Newbies Shows Maturity of Search Industry [SEMPO Survey]

Search #SESCHI: Influx of Newbies Shows Maturity of Search Industry [SEMPO Survey]

9y Melanie White

#SESCHI: Influx of Newbies Shows Maturity of Searc...

The new SEMPO 2013 Salary Survey showed that the average salary for search professionals decreased from $75,543 to $68,600. And that's good news. Read...

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As the Buy Funnel Evolves, Here Are 4 SEM Metrics You Should Consider

Paid Search As the Buy Funnel Evolves, Here Are 4 SEM Metrics You Should Consider

9y Kevin Lee

As the Buy Funnel Evolves, Here Are 4 SEM Metrics ...

If you're not factoring in SEM's ability to generate awareness and influence eventual purchase behavior, your chances of gaining access to branding bu...

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Performance Display for SEM Marketers

Conference Coverage Performance Display for SEM Marketers

10y Dax Hamman

Performance Display for SEM Marketers

Combine the power of intent, the scale of display, and the effectiveness of your well-designed creatives. Read More...

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Putting the Efficiency Into Your Success Metrics

Analytics Putting the Efficiency Into Your Success Metrics

11y Motoko Hunt

Putting the Efficiency Into Your Success Metrics

One of the traps when focusing too much only on high converting keywords is that you may not realize where you are potentially wasting money on clicks...

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Search Marketing in 2012

Asia Search Marketing in 2012

11y Prabhvir Sahmey

Search Marketing in 2012

Consider these six tips for search marketing in the new year. Read More...

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