Because content engagement is difficult to measure with concrete accuracy, brands must initiate and moderate genuine conversations to validate contact with individual consumers.
Facebook unveiled six emojis last week. What challenges and opportunities will the emoticons bring to brand marketers?
When is the best time for your brand to connect with its customers via email to experience optimum levels of engagement? Here’s some advice to help you effectively target your audience.
Brands like Coca-Cola are increasingly integrating emotional intelligence into their digital campaigns to measure success via consumer sentiment.
Brands in China are flocking to use Sina Weibo for social marketing but is sentiment analysis a good indicator to measure success?