It's critical that B2B companies align content marketing and SEO strategies, because fostering this interdependent relationship helps drive brand narratives and increase engagement.
Here's how you can use Google Analytics to come up with interesting and relevant discussion topics that will resonate with your target audience on social media.
Google has just released stats showing the peak times for US in-store traffic on Black Friday. The stats use data from 2014, ... read more
Creating consumer-centric experiences and solutions can be "easy" and will help separate the winners from the losers in 2016.
Because content engagement is difficult to measure with concrete accuracy, brands must initiate and moderate genuine conversations to validate contact with individual consumers.
There are nearly 20 politicians currently vying to be the next president of the United States. Which of them has the best digital marketing? Here are our top five, based on email, social, SEO, engagement and buzz.
A quality content marketing strategy is essential for any business, but it's especially important for start-ups because it helps to drive conversions.
This examines content marketing strategies of nine e-commerce retailers that effectively promote their brands and assist customers via videos, quizzes, social communities, and buyers' guides.
It's no surprise that users want a fluid navigation while online, but certain ad formats have hindered this. Based our knowledge of what doesn't work, how can we define sustainable digital advertising?
Mobile's forward momentum as the online channel of choice has created a demand for quality cross-device campaign strategies. Use these tips to optimize search marketing efforts.