If you think the lowly keyword is dead, think again. Good research can help a business position itself with the the right content to engage the audience at different points of the consumer purchase journey.
While marketers realize the importance of mobile, many of them have yet to catch up with consumer expectations , or realize how SEO and mobile impact one another.
Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile.
Content marketing and SEO should work together to get the best from both disciplines. Here are eight ways in which they can complement each other.
Using LinkedIn for personal and professional branding is easy, so why do so many brands and individuals get it so wrong?
By optimizing your website for Google, you could be sabotaging your site for Baidu in China and Yandex in Russia and Eastern Europe.
Links are still one of the most important ranking factors in Google search. This was confirmed as recently as March, when Andrey ... read more
There's a lot of crossover when its comes to search and website, so the final "ClickZ cases the candidates" tackles two facets of digital marketing at once.
At Social Media Week Walter Levitt, chief marketing officer for Comedy Central, shared how the TV network managed to engage with 18-to-34-year-old men through shareable content.
Despite not being one of the juggernauts, Avocados From Mexico made a big impression during the Super Bowl. Meet Ivonne Kinser, who heads the ... read more