Google's recent modifications to the Local Map Pack has made optimizing listings an even greater priority, but why were these changes made? How will t...
View articleAt Yahoo's first-ever mobile developer conference today, Tumblr unveiled In-App Sharing, a new feature supported by mobile analytics platform Flurry, ...
View articleIndustry experts say Alphabet, which separates the profitable parts of Google's business, highlights the company's weaknesses but may also be good for...
View articleMotoko Hunt offers these tips for ensuring your HREF language elements are linked correctly in your global sites for maximum search optimization. Read...
View articleGoogle was just issued a patent based on tying its rankings with email spam. While that patent shows what could be, rather than what will be, it remin...
View articleSearchmetrics' recent report about Google's ranking factors falls in with this columnist's "5 R's" SEO summary, and demonstrates the growing focus on ...
View articleTwitter's falling share prices have, once again, sparked speculation that the time is right for Google to buy Twitter, but what benefits would the buy...
View articleExperts predict augmented reality will set the tone for future technological advances, as AR- and VR-driven platforms like Microsoft HoloLens progress...
View articleIt's a common practice in China for businesses to have multiple websites – one for desktop users, and another for mobile users. Here are analytics too...
View articleGoogle created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all...
View articleBrands mainly use two content marketing approaches, each of which has unique advantages and disadvantages that may make the approach more applicable t...
View articleWith brands like Facebook, NASA, Dunkin' Brands, IKEA and Google speaking about such a broad range of topics, our San Francisco event promises to be a...
View articleThis columnist spoke to search experts about various Grey Hat SEO tactics, which are often indistinguishable from the Black Hat SEO tactics that can g...
View articleAugmented reality is moving from a novelty to an expected experience to enhance user engagement and to make informed decisions. Here are tips to boost...
View articleGoogle and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options. ...
View articleDeveloping a mobile strategy requires thoughtful planning and a committed staff, but which of the three configurations for creating mobile web desig...
View articleFragmentation across the Asia Pacific region means good marketing here should not be defined by a one-size fits all strategy. Read More...
View articleWhile YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat ...
View articleNow on tap makes everything from text messages to social media posts searchable, and these new search capabilities could give apps the stickiness and ...
View articleThough some search marketers think bidding on branded keywords hurts your traffic, doing so ultimately results in more clicks for you - and less for y...
View articleHow retailers can come out on top in the changing world of search. Read More...
View articleThere is no excuse not to have good mobile strategies in place in order to succeed in today's mobile economy. Read More...
View articleA rollout across multiple Asian markets should consider regional differences in every facet, from language to choice of domain name and understanding ...
View articleWith Google now favoring mobile-friendly websites, Navneet Kaushal offers these 10 tips to make sure your website is up to speed. Read More...
View articleNearly two months after its announcement, Google has changed its algorithm to favor mobile-friendly sites. Brands like Ryanair and American Apparel ar...
View articleForeign brands can take tips from popular local Chinese companies when choosing a domain name for their China strategy. Read More...
View articleWhen localizing a website, consider the quality of translation services to include transcreation, cultural sensitivities, and language to enhance sear...
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