Sephora, Nordstrom, Rent the Runway rank top 3 brands in retail personalization

Disruptive MarTech Sephora, Nordstrom, Rent the Runway rank top 3 brands in retail personalization

3y Kimberly Collins

Sephora, Nordstrom, Rent the Runway rank top 3 bra...

Sailthru's Retail Personalization Index 2019 ranks the top 100 retail brands. Sephora tops the list for the third year in a row. Read More...

View article
Geofencing: Impact, spending, limitations, and examples for marketers

Digital Advertising Geofencing: Impact, spending, limitations, and examples for marketers

3y Jacqueline Dooley

Geofencing: Impact, spending, limitations, and exa...

Geofencing goes beyond standard geographic targeting by honing in on very specific locations down to a drawn radius of X miles, streets, or even build...

View article
How Walgreens is differentiating and personalizing its customer experience

Digital Transformation How Walgreens is differentiating and personalizing its customer experience

3y Mike O'Brien

How Walgreens is differentiating and personalizing...

“The world is moving and it’s moving fast. It’s going to be about personalized value," says Walgreens' Group VP of Beauty and Personal Care. In 2019, ...

View article
Get the latest analysis and reports delivered to your inbox daily
6 examples of perfect proactive triggered emails from Amazon, Airbnb and Stitch Fix

Email 6 examples of perfect proactive triggered emails from Amazon, Airbnb and Stitch Fix

3y Mike O'Brien

6 examples of perfect proactive triggered emails f...

Triggered messages generate 77% of revenue from emails. Brands like Amazon, Aibnb and Sephora (and hopefully Saucony) show they can also be proactive....

View article
What makes retail mobile apps rock solid, according to Forrester Research

Mobile What makes retail mobile apps rock solid, according to Forrester Research

4y Mike O'Brien

What makes retail mobile apps rock solid, accordin...

Consumers are selective about the mobile apps where they spend the majority of their smartphone time. Forrester determined what makes a great retail o...

View article
"Stores are the new media": Q+A with Adobe's Michael Klein

Ecommerce "Stores are the new media": Q+A with Adobe's Michael Klein

4y Mike O'Brien

"Stores are the new media": Q+A with Adobe's Micha...

Michael Klein, Adobe's Director of Industry Strategy for Retail, shares his insights on what is the biggest holiday shopping season ever. Read More...

View article
Technology enables brands to evolve their loyalty programs

Leadership Technology enables brands to evolve their loyalty programs

4y Mike O'Brien

Technology enables brands to evolve their loyalty ...

Loyalty programs are older than the state of California (seriously). Technology has enabled brands to evolve their programs, earning more loyalty. Rea...

View article
Digital data dictates in-store decisions for modern retailers

Ecommerce Digital data dictates in-store decisions for modern retailers

4y Mike O'Brien

Digital data dictates in-store decisions for moder...

Data is central to everything modern marketers do online. But digital data is also a factor in physical stores, as T-Mobile, Roots and Birchbox demons...

View article
Chatting with bots: How well 5 brands' chatbots actually work

Chatbots Chatting with bots: How well 5 brands' chatbots actually work

4y Mike O'Brien

Chatting with bots: How well 5 brands' chatbots ac...

We usually write about what chatbots can do, rather than how well they do it, so we're testing branded bots from the likes of Sephora, eBay, and H&...

View article
AR isn’t just fun and games: Here are the brands at the forefront of functional AR

AR & VR AR isn’t just fun and games: Here are the brands at the forefront of functional AR

4y Emily Alford

AR isn’t just fun and games: Here are the brands a...

In the past couple years, brands have started to incorporate the hot topic of augmented reality into their business. They have seen mixed reviews with...

View article
Why beauty retailers are leading the way in digital transformation

Ecommerce Why beauty retailers are leading the way in digital transformation

4y Mike O'Brien

Why beauty retailers are leading the way in digita...

Failure to embrace digital transformation is a death sentence for retailers. However, beauty brands like Sephora, L'Oréal, and Ulta aren't struggling ...

View article
Location and lenses: What does the future look like for Snapchat?

Social & Community Location and lenses: What does the future look like for Snapchat?

4y Mike O'Brien

Location and lenses: What does the future look lik...

Despite new features for users and better analytics for marketers, Snap had a dismal Q1. Instagram has duplicated many of Snapchat's signature feature...

View article
The new luxury landscape: How Tiffany & Co., Gucci and LVMH are embracing digital transformation

Ecommerce The new luxury landscape: How Tiffany & Co., Gucci and LVMH are embracing digital transformation

4y Mike O'Brien

The new luxury landscape: How Tiffany & Co., G...

As wealthier consumers do more of their shopping online, luxury brands have no choice but to embrace digital transformation. See how Tiffany & Co....

View article
How 3 retailers are looking ahead in the wake of Toys ‘R’ Us

Leadership How 3 retailers are looking ahead in the wake of Toys ‘R’ Us

5y Mike O'Brien

How 3 retailers are looking ahead in the wake of T...

Earlier this month, Toys ‘R’ Us shut its doors for good, proving once and for all that retail is incredibly disruptable. Three brands that don’t plan ...

View article
St. Patrick's Day reminds us that "the holidays" don't end in January

Leadership St. Patrick's Day reminds us that "the holidays" don't end in January

5y Mike O'Brien

St. Patrick's Day reminds us that "the holidays" d...

It's easy to think of "the holidays" as that period between Black Friday and New Year's Day. But there are plenty of other holidays throughout the yea...

View article
Leading by example, compact content and other insights from Freedman International's Global Marketing Trends study

Leadership Leading by example, compact content and other insights from Freedman International's Global Marketing Trends study

5y Mike O'Brien

Leading by example, compact content and other insi...

ClickZ and Freedman International surveyed more than 500 senior global marketers in the U.S. and U.K. to ask them what challenges and opportunities th...

View article
6 retail brands who are nailing the app game

Ecommerce 6 retail brands who are nailing the app game

5y Mike O'Brien

6 retail brands who are nailing the app game

Researching how retailers can improve their apps, everyone named a few examples of brands with exceptionally good apps. Amazon, Target and Sephora are...

View article
How can retailers improve their mobile app experience?

Ecommerce How can retailers improve their mobile app experience?

5y Mike O'Brien

How can retailers improve their mobile app experie...

We spend the majority of our time on smartphones in-app, but our usage is concentrated on a select handful of apps. What do retailers have to do to en...

View article
Flashback to the forecast: Revisiting our 2017 predictions

Leadership Flashback to the forecast: Revisiting our 2017 predictions

5y Mike O'Brien

Flashback to the forecast: Revisiting our 2017 pre...

Before we make predictions for 2018, we decided to take a look back at the ones from last year, such as explosions in artificial intelligence, live vi...

View article
[Report] How artificial intelligence can enhance retail marketing

AI & Automation [Report] How artificial intelligence can enhance retail marketing

5y Al Roberts

[Report] How artificial intelligence can enhance r...

Retailers are banking on artificial intelligence, with a quarter spending as much as $100 million on the technology this year. Our latest report outli...

View article