The importance of accurate keyword difficulty scores
Data

The importance of accurate keyword difficulty scores

3y Semrush

The importance of accurate keyword difficulty scor...

The dark horse your business needs to outperform competition and win at search Read More...

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How to improve your SEO after Google’s spot-zero-termination
Digital Marketing

How to improve your SEO after Google’s spot-zero-termination

4y Tereza Litsa

How to improve your SEO after Google’s spot-zero-t...

Google has changed SEO and the way featured snippets show up. Here’s how to adjust your SEO strategy. Read More...

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Martech news roundup: Zendesk acquires Smooch, Google updates mobile SERPs, LinkedIn ads transparency
Disruptive MarTech

Martech news roundup: Zendesk acquires Smooch, Google updates mobile SERPs,...

5y Kimberly Collins

Martech news roundup: Zendesk acquires Smooch, Goo...

Roundup of top news in martech from the week of May 20-24, 2019. Read More...

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Keeping content evergreen: The importance of self-reference and timeless topics
Content

Keeping content evergreen: The importance of self-reference and timeless to...

5y Dmytro Spilka

Keeping content evergreen: The importance of self-...

Top articles on Google SERPs are typically >2,000 words long. Why evergreen content matters for making sure your business gets found online. Read M...

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Not advertising on Amazon? You’re probably missing out
Display Advertising

Not advertising on Amazon? You’re probably missing out

5y Emily Alford

Not advertising on Amazon? You’re probably missing...

A quick guide to some of the most popular Amazon ad options: sponsored brands, product display ads, sponsored product ads -- and why to use them. Read...

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How to increase your SEO and organic sales leveraging integrated marketing
Digital Marketing

How to increase your SEO and organic sales leveraging integrated marketing

6y Emily Alford

How to increase your SEO and organic sales leverag...

Adopting an integrated marketing strategy with carefully planned keywords, clicks, and emails could be key to boosting your website. Here are a few st...

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The new luxury landscape: How Tiffany & Co., Gucci and LVMH are embracing digital transformation
Ecommerce

The new luxury landscape: How Tiffany & Co., Gucci and LVMH are embraci...

6y Mike O'Brien

The new luxury landscape: How Tiffany & Co., G...

As wealthier consumers do more of their shopping online, luxury brands have no choice but to embrace digital transformation. See how Tiffany & Co....

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Google, Yandex and Baidu: Strategies for expanding your search marketing
Search

Google, Yandex and Baidu: Strategies for expanding your search marketing

6y Mike O'Brien

Google, Yandex and Baidu: Strategies for expanding...

Most marketers plan to expand their global footprints very soon... but they also have a difficult time getting insight into how their content performs...

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Customer reviews: The not-so-secret SEO tactic
Content

Customer reviews: The not-so-secret SEO tactic

7y Mike O'Brien

Customer reviews: The not-so-secret SEO tactic

Innovative businesses are turning to customer reviews in an effort to revamp their stagnant SEO strategies. But how can reviews really help your visib...

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55% of users don't recognise PPC ads in Google search results
Paid Search

55% of users don't recognise PPC ads in Google search results

8y Graham Charlton

55% of users don't recognise PPC ads in Google sea...

There is still confusion over which search results are ads and which are organic, at least in the minds of some web users.  According to a new survey,...

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Writing title tags for SEO: a best practice checklist
Search

Writing title tags for SEO: a best practice checklist

8y Christopher Ratcliff

Writing title tags for SEO: a best practice checkl...

What is a title tag and how do you write one? Why are they important? Do they actually help with SEO? Can I see some examples? In this post I’ll...

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Google removes right hand side ads for desktop searches
Paid Search

Google removes right hand side ads for desktop searches

8y Graham Charlton

Google removes right hand side ads for desktop sea...

As reported by Search Engine Watch yesterday, Google will no longer be showing ads on the right hand side of its search results pages. This change beg...

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