ClickZ, SEW, ClickZ Live, and SES Acquired by Blenheim Chalcot

ClickZ, SEW, ClickZ Live, and SES Acquired by Blenheim Chalcot

9y Melanie White

ClickZ, SEW, ClickZ Live, and SES Acquired by Blen...

ClickZ, SEW, ClickZ Live, and SES have been bought by Blenheim Chalcot in a move that is guaranteed to create a stronger brand that is bigger and bett...

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5 Tips to Make Your Marketing Stand Out Like a Purple Cow [#SESMiami]

5 Tips to Make Your Marketing Stand Out Like a Purple Cow [#SESMiami]

9y Mike O'Brien

5 Tips to Make Your Marketing Stand Out Like a Pur...

In the spirit of Seth Godin's principle that good marketing should stand out like a purple cow, marketers from Home Depot and the Miami Marlins baseba...

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#SESLON: Consistency Is Key for Optimizing Marketing

#SESLON: Consistency Is Key for Optimizing Marketing

9y Mike O'Brien

#SESLON: Consistency Is Key for Optimizing Marketi...

Consistency can be achieved by having a clear brand voice and not confusing it with uniformity, according to a panel of executives from Facebook, Lego...

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[#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

[#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

9y Emily Alford

[#SESDENVER] Mapping Behavior Lets Advertisers Pre...

Keynote speaker John Gagnon says that turning up first in mobile search is more important than ever before, and businesses that want to stay competiti...

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#SESLON 2014: Bringing Campaigns to Life by Marketing in Moment

#SESLON 2014: Bringing Campaigns to Life by Marketing in Moment

10y Thom Craver

#SESLON 2014: Bringing Campaigns to Life by Market...

Bruce Daisley, Twitter's U.K. managing director, says real-time marketing isn't about being the most witty. It's about being the smartest by planning ...

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Zuckerberg and ClickZ Live New York: There's a Keynote Combination

Zuckerberg and ClickZ Live New York: There's a Keynote Combination

10y Liva Judic

Zuckerberg and ClickZ Live New York: There's a Key...

The inaugural ClickZ Live New York, formerly known as SES New York, will begin with a bang, as Randi Zuckerberg opens up the ball as the keynote speak...

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Multi-Channel Marketing, Data, and Social ROI Dominate #SESSG

Multi-Channel Marketing, Data, and Social ROI Dominate #SESSG

10y Adaline Lau

Multi-Channel Marketing, Data, and Social ROI Domi...

A roundup of ClickZ's sister conference, SES, in Singapore from Dec 2-4, includes videos and top tweets. Read More...

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Twitter Southeast Asia at SES Singapore: Native Ads, Social TV & 2014 Trends [Video]

Twitter Southeast Asia at SES Singapore: Native Ads, Social TV & 2014 Trends [Video]

10y Adaline Lau

Twitter Southeast Asia at SES Singapore: Native Ad...

Parminder Singh, newly appointed Twitter MD for Southeast Asia talks about the region's momentum for native advertising, social TV and a move towards ...

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SES Conference & Expo Rebrands to ClickZ Live

SES Conference & Expo Rebrands to ClickZ Live

10y Melanie White

SES Conference & Expo Rebrands to ClickZ Live

ClickZ's sister brand, SES Conference & Expo, is undergoing a makeover and rebranding to ClickZ Live. The new conference series will be an extensi...

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Pro Tips From #SESCHI to Turn Your B2B Social Into a Lead Generation Machine

Pro Tips From #SESCHI to Turn Your B2B Social Into a Lead Generation Machine

10y Liva Judic

Pro Tips From #SESCHI to Turn Your B2B Social Into...

Here are a few nuggets harvested from the B2B lead generation panel at SES Chicago, courtesy of Michelle Killibrew, program director, strategy & s...

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#SESCHI: In the Trenches with Big Data and Converged Media

#SESCHI: In the Trenches with Big Data and Converged Media

10y Kevin Lee

#SESCHI: In the Trenches with Big Data and Converg...

According to buzz at SES Chicago, marketers are moving toward a more holistic way of thinking about media, marketing and devices. Read More...

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#SESCHI: Marketers Must React Effectively to Social and Data

#SESCHI: Marketers Must React Effectively to Social and Data

10y Jennifer Slegg

#SESCHI: Marketers Must React Effectively to Socia...

In his keynote on November 7, Nick Burcher addressed hashtags, TV shows, YouTube, social listening, data analysis, paid media, calls to action and eve...

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#SESCHI: Performics CEO Sets Ground for Participative Marketing Revolution

#SESCHI: Performics CEO Sets Ground for Participative Marketing Revolution

10y Liva Judic

#SESCHI: Performics CEO Sets Ground for Participat...

Daina Middleton, CEO of Performics, called all marketers at SES Chicago to shift their mindsets from the old school war qualification to an approach s...

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Keyword Research and Optimization: SES Hong Kong

Keyword Research and Optimization: SES Hong Kong

11y Guest

Keyword Research and Optimization: SES Hong Kong

Effective keyword research is having the ability to unfold and pick out the story behind the data to gain meaningful outcomes for your business. Read ...

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SES SF: Using Metrics to Make the Case for SEO in the Boardroom

SES SF: Using Metrics to Make the Case for SEO in the Boardroom

11y Matt Kapko

SES SF: Using Metrics to Make the Case for SEO in ...

SEO marketers relish the opportunity to increase spending, but when it comes time to make their case in the boardroom they often get stuck in the weed...

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SES SF: Searching for Attribution 'Beyond the Last Click'

SES SF: Searching for Attribution 'Beyond the Last Click'

11y Matt Kapko

SES SF: Searching for Attribution 'Beyond the Last...

The greatest and most valuable asset of any company is that of the customer relationship, and marketers have the clearest path to that. Read More...

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#SES SF: Jeffrey Hayzlett Drops Knowledge on Marketers and Bombs on Obstructionists

#SES SF: Jeffrey Hayzlett Drops Knowledge on Marketers and Bombs on Obstructionists

11y Matt Kapko

#SES SF: Jeffrey Hayzlett Drops Knowledge on Marke...

The former global CMO of Eastman Kodak shared his vision for marketing in the digital age while denouncing the obstructionists who block and evade cha...

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Michelle Smith and Persuading Your Potential Customers

Michelle Smith and Persuading Your Potential Customers

11y Bryan Eisenberg

Michelle Smith and Persuading Your Potential Custo...

We must allow for multiple personas to reach many of the same pages or marketing entities, but must separately address their needs. Read More...

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Multi-Channel Analytics: An Interview With SES San Francisco Speaker Andrew Edwards

Multi-Channel Analytics: An Interview With SES San Francisco Speaker Andrew Edwards

11y Victoria Edwards

Multi-Channel Analytics: An Interview With SES San...

At SES San Francisco, Andrew Edwards will be talking about all things convergence analytics – trends, technologies, and challenges. Here, Edwards offe...

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Everything You Need to Know About Social at #SESSF

Everything You Need to Know About Social at #SESSF

11y John Lee

Everything You Need to Know About Social at #SESSF

Three things you need to know: where to go, what to do, and how to connect. Read More...

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How to Rock Your Customers' World: Interview With #SESSF Speaker Bryan Eisenberg

How to Rock Your Customers' World: Interview With #SESSF Speaker Bryan Eisenberg

11y Victoria Edwards

How to Rock Your Customers' World: Interview With ...

Bryan Eisenberg shares some insights ahead of SES San Francisco on how to leverage big data, the secrets to great Google rankings, and a few must-have...

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Insider Tips for the Perfect Headline: Email, Mobile, or Social

Insider Tips for the Perfect Headline: Email, Mobile, or Social

11y Sundeep Kapur

Insider Tips for the Perfect Headline: Email, Mobi...

Don't forget: as digital marketers, we have the onus to always keep a fresh set of headlines even if we are reusing old content. Read More...

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#SESSF 2013 Revamped: 5 New Tracks, Discussion Panels & VIP Keynote

#SESSF 2013 Revamped: 5 New Tracks, Discussion Panels & VIP Keynote

11y Victoria Edwards

#SESSF 2013 Revamped: 5 New Tracks, Discussion Pan...

In additional to five brand new tracks (paid, owned, earned, integrated, and business intelligence) designed to help marketers stay up to date on our ...

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Social Success: Content, Brand Ambassadors, and Timing

Social Success: Content, Brand Ambassadors, and Timing

11y Sundeep Kapur

Social Success: Content, Brand Ambassadors, and Ti...

Being relevant, timely, and hosting conversations among your consumers is going to help you drive engagement that will provide you with useful content...

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Jeffrey Hayzlett: Here's How to Be an Agent for Change #SESTO

Jeffrey Hayzlett: Here's How to Be an Agent for Change #SESTO

11y Jessica Lee

Jeffrey Hayzlett: Here's How to Be an Agent for Ch...

Best-selling author and marketer Jeffrey Hayzlett says businesses need clock changers. People who are change agents. People who don't mind making mist...

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Beyond the Like: Marketers Share Social Advertising ROI Tips Ahead of #SESTO

Beyond the Like: Marketers Share Social Advertising ROI Tips Ahead of #SESTO

11y Miranda Miller

Beyond the Like: Marketers Share Social Advertisin...

To drive success on Facebook, Twitter, and LinkedIn requires understanding which social network is best for your company’s needs; the differences betw...

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Choosing a Digital Agency: Advice From SAP and Adidas [Video]

Choosing a Digital Agency: Advice From SAP and Adidas [Video]

11y Adaline Lau

Choosing a Digital Agency: Advice From SAP and Adi...

How do brand marketers manage their agencies when things don't work out? Read More...

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