China's largest Internet company wants to provide advertisers with a one-stop service to efficiently buy audiences through its own DSP and ad exchange...
View articleMcKinsey China forecasts that e-tailing could reach $650 billion by 2020. Read More...
View articleAs a best-selling author, business change agent, and marketing expert, Hayzlett led the turnaround of one of the most iconic brands in the world as th...
View articleIntel launched a five-month series of time lapse photography and slow motion videography contests, supported by TrueView ads and Promoted Channels. Th...
View articleThe full conference agenda for SES Toronto 2013 is now online. SES Toronto, taking place June 12-14, will provide experienced marketing and advertisin...
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View articleA look at what convergence analytics is, how it will affect marketers, its effects on attribution and lifetime value, and why practices are as importa...
View articleFor every best practice, there are 10 campaigns that failed to follow it. The good news is that now you can be sure to avoid these mistakes. Read More...
View articleClickZ's Melanie White catches up with Andrew Edwards from Efectyv Marketing to discuss the concept of convergence analytics. Read More...
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View articleDan Cristo, director of SEO innovation at Catalyst Online, and Duane Forrester, senior program manager at Bing, talk about how brands can rank higher ...
View articleHow advertisers both large and small can target and optimize their local search campaign based on ever-changing consumer behavior. Read More...
View articleConvergence, mobile search, big data, and attribution were some of the hottest topics at SES New York. Read More...
View articleTwitter VP Joel Lunenfeld shares new data and examples that show where second screen activation is headed in 2013. Read More...
View articleHow can brands use mobile marketing to engage with their users, deliver additional value, and foster brand loyalty with a holistic mobile approach? Re...
View articleThe digital marketing world has turned into a place where everybody is measuring everything, according to a report revealed by ClickZ and Efectyv Mark...
View articleJaw-dropping social campaigns are no accident; they're the result of an intentional, strategic framework that's both scalable and accountable. Read Mo...
View articleWhile the 60+ sessions on the agenda are reason enough to attend SES New York 2013, some of the greatest tips you may take home from the conference co...
View articleAimClear CEO Marty Weintraub shares methods to expand your social media strategy while focusing on immediately actionable paid and organic social tact...
View articleOliver Snoddy, the Head of Planning at Twitter UK, opened Day 2 of SES London with his keynote speech on Realtime Marketing Opportunities. Read More...
View articleWhilst the world’s greatest athletes arrived last summer to compete in the London Olympics, this February will see Europe’s greatest search marketers ...
View articleThe final conference agenda for SES London 2013, which has just been updated, features three keynote speakers who tackle the latest trends and challen...
View articleWith 55 sessions on topics covering everything SEO, PPC, social, analytics, local, mobile, video, and much more, SES New York 2013 will once again be ...
View articleGoogle evangelist on how digital marketing differs across the West and Asia as well as opportunities for a new type of monetization. Read More...
View articleOn behalf of the entire team at ClickZ and Incisive Media, we wanted to wish all of our readers Happy Holidays and a wonderful New Year's. Read More...
View articleAmobee and Gravitas execs talk SoLoMo and how mobile could drive better consumer engagement for retailers in this video. Read More...
View articlePageTraffic, Bruce Clay, and Web Marketing Academy execs shed light on search marketing practices in India. Read More...
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