Tommee Tippee Turns Parenting Advice Into Baby Wipes With #ParentOn
Marketing

Tommee Tippee Turns Parenting Advice Into Baby Wipes With #ParentOn

9y Yuyu Chen

Tommee Tippee Turns Parenting Advice Into Baby Wip...

In its new global ad campaign #ParentOn, Tommee Tippee is turning unsolicited parenting advice into baby wipes that are actually useful. Read More...

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Twitter, Reddit Drive More Gamer Engagement than Facebook
Ad Industry Metrics

Twitter, Reddit Drive More Gamer Engagement than Facebook

9y Yuyu Chen

Twitter, Reddit Drive More Gamer Engagement than F...

As the gaming community is growing, it’s critical for marketers to understand the nuances of gamers’ sharing behavior, such as sharing on Twitter and ...

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TV Becomes Major Driver of Social Activity [Study]
Data insights

TV Becomes Major Driver of Social Activity [Study]

9y Yuyu Chen

TV Becomes Major Driver of Social Activity [Study]

A new study from ShareThis shows that traditional TV-watching has evolved to become a multi-screen social experience. How can networks leverage social...

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Revenue Jump Reflects Facebook's Mobile Mojo
Social

Revenue Jump Reflects Facebook's Mobile Mojo

9y Susan Kuchinskas

Revenue Jump Reflects Facebook's Mobile Mojo

Facebook Q4 2014 and year-end earnings show increased contribution of mobile, while execs pump measurement. Read More...

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Facebook Dominates Social Sharing While Twitter Sees a Decline
Ad Industry Metrics

Facebook Dominates Social Sharing While Twitter Sees a Decline

9y Yuyu Chen

Facebook Dominates Social Sharing While Twitter Se...

ShareThis’s new report shows that Facebook overtook Pinterest, Twitter, and Reddit in terms of sharing activity during the fourth quarter of last year...

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Travel-Related Shares Drive 40% More Engagement Than Other Content [Study]
Data insights

Travel-Related Shares Drive 40% More Engagement Than Other Content [Study]

9y Yuyu Chen

Travel-Related Shares Drive 40% More Engagement Th...

ShareThis’ new consumer sharing behavior report reveals that travel shares generate more click-backs than other types of content. Read More...

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Social Sharing Reaches Peak Within 24 Hours of Major Events [Study]
Data insights

Social Sharing Reaches Peak Within 24 Hours of Major Events [Study]

9y Yuyu Chen

Social Sharing Reaches Peak Within 24 Hours of Maj...

A new report from ShareThis shows that consumer engagement on Facebook, Twitter, and Reddit is highest in the days surrounding big events. Read More...

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Millennials More Likely to Purchase What They Share on Social
Data insights

Millennials More Likely to Purchase What They Share on Social

10y Yuyu Chen

Millennials More Likely to Purchase What They Shar...

A new consumer report from ShareThis suggests that Millennials’ sharing activity on social media is directly connected to their buying behavior. Read ...

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Pinterest Ramps Up E-Commerce Features
Social

Pinterest Ramps Up E-Commerce Features

10y Yuyu Chen

Pinterest Ramps Up E-Commerce Features

The image-based discovery platform is rolling out pins for specific interests, another feature that will benefit online businesses. So how can markete...

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Twitter and Pinterest Lead Mobile Sharing Growth as Desktop Declines
Data insights

Twitter and Pinterest Lead Mobile Sharing Growth as Desktop Declines

10y Yuyu Chen

Twitter and Pinterest Lead Mobile Sharing Growth a...

In Q2 of 2014, shares from smartphones and tablets increased by approximately 31 percent, while desktop shares declined by 6 percent. Twitter and Pint...

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ShareThis Calculates Cash Value of a Share
Ad Industry Metrics

ShareThis Calculates Cash Value of a Share

10y Susan Kuchinskas

ShareThis Calculates Cash Value of a Share

Shares and recommendations add to the bottom line, while a "fabulous" review from a stranger trumps a "meh" from Mom. Read More...

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Twitter Sharing Outpaces Other Platforms as Email Falls
Data insights

Twitter Sharing Outpaces Other Platforms as Email Falls

10y Yuyu Chen

Twitter Sharing Outpaces Other Platforms as Email ...

In the first quarter of 2014, Twitter sharing is up by 43 percent, while email falls 25 percent. Read More...

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SXSW 2014: Monetization Opportunities in a Sharing Economy
Social

SXSW 2014: Monetization Opportunities in a Sharing Economy

10y Melanie White

SXSW 2014: Monetization Opportunities in a Sharing...

ClickZ spoke to Kurt Abrahamson, chief executive of ShareThis, to discuss the new "sharing currency" and the implications that this has for brands and...

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Social Sharing Helps Boost Box Office Results
Marketing

Social Sharing Helps Boost Box Office Results

11y Caitlin Rossman

Social Sharing Helps Boost Box Office Results

Consumers who share movie-related content are six times more likely to purchase movie tickets, according to findings from a new study by ShareThis. Re...

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ShareThis Tops New Ad Entity Ranking From ComScore
Ad Industry Metrics

ShareThis Tops New Ad Entity Ranking From ComScore

12y ClickZ Stats Staff

ShareThis Tops New Ad Entity Ranking From ComScore

Firms like CNN, Walmart.com, and Twitter also turned up on the list of 30 "ad focus entities." Read More...

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