Are you considering adding beacons to your mobile marketing mix? Here are some the technology's biggest pros and cons.
Digital media gives publishers greater access and channels to distribute content, but sharing that message, and standing out in the crowd, remains a challenge, says LinkedIn's Nellie Chan.
Engaging employees via digital channels can help companies deliver a unified, authentic and consistent customer experience, the CMO Council’s new study says.
Apps are big sellers in APAC, reflecting the region's ability to embrace the sharing economy, with car-pooling the latest trend.
Could the sharing economy be the next way for marketers to boost brand loyalty?
In honor of Mother's Day, here are five tips for marketing effectively to the moms in our lives.
These three tips will help you connect with your audience on social media. Are you putting these guidelines to use?
How can you make your brand website, an area that may traditionally be static and non-social, into a socially charged environment?
Contextual commerce combines the power of data from devices like wearables and smartphones with the ease of interaction in physical spaces. But does it blur the line between convenient and invasive?
ShareThis’s new report shows that Facebook overtook Pinterest, Twitter, and Reddit in terms of sharing activity during the fourth quarter of last year, garnering a whopping 81 percent of shares.