The pros and cons of beacon-based marketing

Local The pros and cons of beacon-based marketing

7y Mike O'Brien

The pros and cons of beacon-based marketing

Are you considering adding beacons to your mobile marketing mix? Here are some the technology's biggest pros and cons. Read More...

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The Transformation of Publishing

Asia The Transformation of Publishing

7y Nellie Chan

The Transformation of Publishing

Digital media gives publishers greater access and channels to distribute content, but sharing that message, and standing out in the crowd, remains a c...

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Crowdsourcing Employee-Inspired Content Adds Brand Value [Study]

Marketing Crowdsourcing Employee-Inspired Content Adds Brand Value [Study]

8y Yuyu Chen

Crowdsourcing Employee-Inspired Content Adds Brand...

Engaging employees via digital channels can help companies deliver a unified, authentic and consistent customer experience, the CMO Council’s new stud...

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The Sharing Economy Lays Its Foundation in Asia

Asia The Sharing Economy Lays Its Foundation in Asia

8y Andy Radovic

The Sharing Economy Lays Its Foundation in Asia

Apps are big sellers in APAC, reflecting the region's ability to embrace the sharing economy, with car-pooling the latest trend. Read More...

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How Advertising Can Benefit From the 'Sharing Economy'

Marketing How Advertising Can Benefit From the 'Sharing Economy'

8y Jeanniey Mullen

How Advertising Can Benefit From the 'Sharing Econ...

Could the sharing economy be the next way for marketers to boost brand loyalty? Read More...

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5 Key Tips for Marketing to Moms

Marketing 5 Key Tips for Marketing to Moms

8y Lizzie Widhelm

5 Key Tips for Marketing to Moms

In honor of Mother's Day, here are five tips for marketing effectively to the moms in our lives. Read More...

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How to Write an Article That Moves People on Social Media

Marketing How to Write an Article That Moves People on Social Media

8y Kevin Lee

How to Write an Article That Moves People on Socia...

These three tips will help you connect with your audience on social media. Are you putting these guidelines to use? Read More...

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Don’t Outsource Audience Engagement — Why Your 2015 Social Strategy Must Include Your Brand Website

Social Don’t Outsource Audience Engagement — Why Your 2015 Social Strategy Must Include Your Brand Website

8y Roger Katz

Don’t Outsource Audience Engagement — Why Your 201...

How can you make your brand website, an area that may traditionally be static and non-social, into a socially charged environment? Read More...

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Contextual Commerce Is About to Change the Shopping Experience

Data insights Contextual Commerce Is About to Change the Shopping Experience

8y Himanshu Sareen

Contextual Commerce Is About to Change the Shoppin...

Contextual commerce combines the power of data from devices like wearables and smartphones with the ease of interaction in physical spaces. But does i...

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Facebook Dominates Social Sharing While Twitter Sees a Decline

Ad Industry Metrics Facebook Dominates Social Sharing While Twitter Sees a Decline

8y Yuyu Chen

Facebook Dominates Social Sharing While Twitter Se...

ShareThis’s new report shows that Facebook overtook Pinterest, Twitter, and Reddit in terms of sharing activity during the fourth quarter of last year...

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2015 Publisher Predictions

Media 2015 Publisher Predictions

8y Eric Wheeler

2015 Publisher Predictions

As publishers look toward 2015, what are the key areas they should focus on? Read More...

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3 Reasons Why Employees Want to Tell Your Story

Community Management 3 Reasons Why Employees Want to Tell Your Story

8y Russ Fradin

3 Reasons Why Employees Want to Tell Your Story

Getting your employees to promote your brand is a great way to boost engagement with consumers. Here are three reasons why they should want to speak u...

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Subscriber Search: 5 Content-Driven Customer Acquisition Tricks

Marketing Subscriber Search: 5 Content-Driven Customer Acquisition Tricks

8y Stephanie Miller

Subscriber Search: 5 Content-Driven Customer Acqui...

How can you best use your content marketing to build up an engaged subscriber base? Here are five tips and tricks from experts in the field. Read More...

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5 Best Practices for Successful Sweepstakes and Instant-Win Promotions

Social 5 Best Practices for Successful Sweepstakes and Instant-Win Promotions

8y Roger Katz

5 Best Practices for Successful Sweepstakes and In...

Creating a shareable online contest with instant gratification is a great way to boost engagement with consumers. What are the best ways to do this? R...

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What Are the Most Shared Ads of 2014?

Media What Are the Most Shared Ads of 2014?

8y Greg Jarboe

What Are the Most Shared Ads of 2014?

A new report from Unruly shows the most shared ads of the past year, with several spots from the World Cup leading the pack. Read More...

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Less Than 20% of Internet Users Account for 82.4% of Video Shares

Media Less Than 20% of Internet Users Account for 82.4% of Video Shares

8y Greg Jarboe

Less Than 20% of Internet Users Account for 82.4% ...

Although a small percentage of consumers actively share content on the Internet, those sharers are extremely active and could prove to be valuable tar...

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Has Digital Saved the Book Publishing Industry?

Media Has Digital Saved the Book Publishing Industry?

8y Jeanniey Mullen

Has Digital Saved the Book Publishing Industry?

In the past few years there have been many technological changes that have greatly impacted the book publishing industry. Are they helping or harming?...

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Social Sharing Reaches Peak Within 24 Hours of Major Events [Study]

Data insights Social Sharing Reaches Peak Within 24 Hours of Major Events [Study]

8y Yuyu Chen

Social Sharing Reaches Peak Within 24 Hours of Maj...

A new report from ShareThis shows that consumer engagement on Facebook, Twitter, and Reddit is highest in the days surrounding big events. Read More...

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What Can Marketers Take Away From New Research on Movie Trailers?

Media What Can Marketers Take Away From New Research on Movie Trailers?

8y Greg Jarboe

What Can Marketers Take Away From New Research on ...

Using findings from a study on movie trailers, marketers in other industries can learn how to outsmart their competition, maximize online buzz, and bo...

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Innovation in Business: The API Economy

Asia Innovation in Business: The API Economy

8y Christian Arno

Innovation in Business: The API Economy

In today's "sharing economy," understanding the importance of an application programming interface (API) for your business is essential. Read More...

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Millennials More Likely to Purchase What They Share on Social

Data insights Millennials More Likely to Purchase What They Share on Social

8y Yuyu Chen

Millennials More Likely to Purchase What They Shar...

A new consumer report from ShareThis suggests that Millennials’ sharing activity on social media is directly connected to their buying behavior. Read ...

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Kill It With Fire! 5 Best Practices That Need to Go Away

Email Kill It With Fire! 5 Best Practices That Need to Go Away

8y Derek Harding

Kill It With Fire! 5 Best Practices That Need to G...

These five tactics have long been considered "best practices" in the email marketing world, but technology has changed and it's time for them to die o...

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5 Things the Mobile Sharing Economy Can Teach the Enterprise

Marketing 5 Things the Mobile Sharing Economy Can Teach the Enterprise

8y Himanshu Sareen

5 Things the Mobile Sharing Economy Can Teach the ...

The success of companies like Uber shows that there is room in the industry for innovation and growth. What can your business learn from the mobile sh...

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It’s Not You, It’s Me: Rules of How Publishers Can Avoid Ad-Tech Breakups

Display Advertising It’s Not You, It’s Me: Rules of How Publishers Can Avoid Ad-Tech Breakups

8y Eric Wheeler

It’s Not You, It’s Me: Rules of How Publishers Can...

Here are "The New Rules of Publishing," which can help marketers understand how readers consume, endorse, and spread content through social channels a...

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Is Facebook the New King of Traffic?

Marketing Is Facebook the New King of Traffic?

8y Gary Stein

Is Facebook the New King of Traffic?

Facebook is reportedly driving nearly a quarter of all sharing traffic to sites across the Web. With the introduction of Facebook's new "save" feature...

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Facebook Reducing Visibility of Auto-Posts in News Feed

Social Facebook Reducing Visibility of Auto-Posts in News Feed

9y Ashley Zeckman

Facebook Reducing Visibility of Auto-Posts in News...

Automatically posted updates will start to show up less and less in consumers' news feeds. How will this affect your digital marketing strategy? Read ...

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Pinterest to Star in TV Show "We're Moving In"

Social Pinterest to Star in TV Show "We're Moving In"

9y Yuyu Chen

Pinterest to Star in TV Show "We're Moving In"

The FYI Network will integrate the Pinterest experience into a new TV series. Read More...

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