The pros and cons of beacon-based marketing

The pros and cons of beacon-based marketing

8y Mike O'Brien

The pros and cons of beacon-based marketing

Are you considering adding beacons to your mobile marketing mix? Here are some the technology's biggest pros and cons. Read More...

View article
The Transformation of Publishing

The Transformation of Publishing

9y Nellie Chan

The Transformation of Publishing

Digital media gives publishers greater access and channels to distribute content, but sharing that message, and standing out in the crowd, remains a c...

View article
Crowdsourcing Employee-Inspired Content Adds Brand Value [Study]

Crowdsourcing Employee-Inspired Content Adds Brand Value [Study]

9y Yuyu Chen

Crowdsourcing Employee-Inspired Content Adds Brand...

Engaging employees via digital channels can help companies deliver a unified, authentic and consistent customer experience, the CMO Council’s new stud...

View article
Get the latest analysis and reports delivered to your inbox daily
The Sharing Economy Lays Its Foundation in Asia

The Sharing Economy Lays Its Foundation in Asia

9y Andy Radovic

The Sharing Economy Lays Its Foundation in Asia

Apps are big sellers in APAC, reflecting the region's ability to embrace the sharing economy, with car-pooling the latest trend. Read More...

View article
How Advertising Can Benefit From the 'Sharing Economy'

How Advertising Can Benefit From the 'Sharing Economy'

9y Jeanniey Mullen

How Advertising Can Benefit From the 'Sharing Econ...

Could the sharing economy be the next way for marketers to boost brand loyalty? Read More...

View article
5 Key Tips for Marketing to Moms

5 Key Tips for Marketing to Moms

9y Lizzie Widhelm

5 Key Tips for Marketing to Moms

In honor of Mother's Day, here are five tips for marketing effectively to the moms in our lives. Read More...

View article
How to Write an Article That Moves People on Social Media

How to Write an Article That Moves People on Social Media

9y Kevin Lee

How to Write an Article That Moves People on Socia...

These three tips will help you connect with your audience on social media. Are you putting these guidelines to use? Read More...

View article
Don’t Outsource Audience Engagement — Why Your 2015 Social Strategy Must Include Your Brand Website

Don’t Outsource Audience Engagement — Why Your 2015 Social Strategy Must Include Your Brand Website

9y Roger Katz

Don’t Outsource Audience Engagement — Why Your 201...

How can you make your brand website, an area that may traditionally be static and non-social, into a socially charged environment? Read More...

View article
Contextual Commerce Is About to Change the Shopping Experience

Contextual Commerce Is About to Change the Shopping Experience

9y Himanshu Sareen

Contextual Commerce Is About to Change the Shoppin...

Contextual commerce combines the power of data from devices like wearables and smartphones with the ease of interaction in physical spaces. But does i...

View article
Facebook Dominates Social Sharing While Twitter Sees a Decline

Facebook Dominates Social Sharing While Twitter Sees a Decline

9y Yuyu Chen

Facebook Dominates Social Sharing While Twitter Se...

ShareThis’s new report shows that Facebook overtook Pinterest, Twitter, and Reddit in terms of sharing activity during the fourth quarter of last year...

View article
2015 Publisher Predictions

2015 Publisher Predictions

9y Eric Wheeler

2015 Publisher Predictions

As publishers look toward 2015, what are the key areas they should focus on? Read More...

View article
3 Reasons Why Employees Want to Tell Your Story

3 Reasons Why Employees Want to Tell Your Story

9y Russ Fradin

3 Reasons Why Employees Want to Tell Your Story

Getting your employees to promote your brand is a great way to boost engagement with consumers. Here are three reasons why they should want to speak u...

View article
Subscriber Search: 5 Content-Driven Customer Acquisition Tricks

Subscriber Search: 5 Content-Driven Customer Acquisition Tricks

9y Stephanie Miller

Subscriber Search: 5 Content-Driven Customer Acqui...

How can you best use your content marketing to build up an engaged subscriber base? Here are five tips and tricks from experts in the field. Read More...

View article
5 Best Practices for Successful Sweepstakes and Instant-Win Promotions

5 Best Practices for Successful Sweepstakes and Instant-Win Promotions

9y Roger Katz

5 Best Practices for Successful Sweepstakes and In...

Creating a shareable online contest with instant gratification is a great way to boost engagement with consumers. What are the best ways to do this? R...

View article
What Are the Most Shared Ads of 2014?

What Are the Most Shared Ads of 2014?

9y Greg Jarboe

What Are the Most Shared Ads of 2014?

A new report from Unruly shows the most shared ads of the past year, with several spots from the World Cup leading the pack. Read More...

View article
Less Than 20% of Internet Users Account for 82.4% of Video Shares

Less Than 20% of Internet Users Account for 82.4% of Video Shares

9y Greg Jarboe

Less Than 20% of Internet Users Account for 82.4% ...

Although a small percentage of consumers actively share content on the Internet, those sharers are extremely active and could prove to be valuable tar...

View article
Has Digital Saved the Book Publishing Industry?

Has Digital Saved the Book Publishing Industry?

9y Jeanniey Mullen

Has Digital Saved the Book Publishing Industry?

In the past few years there have been many technological changes that have greatly impacted the book publishing industry. Are they helping or harming?...

View article
Social Sharing Reaches Peak Within 24 Hours of Major Events [Study]

Social Sharing Reaches Peak Within 24 Hours of Major Events [Study]

9y Yuyu Chen

Social Sharing Reaches Peak Within 24 Hours of Maj...

A new report from ShareThis shows that consumer engagement on Facebook, Twitter, and Reddit is highest in the days surrounding big events. Read More...

View article
What Can Marketers Take Away From New Research on Movie Trailers?

What Can Marketers Take Away From New Research on Movie Trailers?

9y Greg Jarboe

What Can Marketers Take Away From New Research on ...

Using findings from a study on movie trailers, marketers in other industries can learn how to outsmart their competition, maximize online buzz, and bo...

View article
Innovation in Business: The API Economy

Innovation in Business: The API Economy

10y Christian Arno

Innovation in Business: The API Economy

In today's "sharing economy," understanding the importance of an application programming interface (API) for your business is essential. Read More...

View article
Millennials More Likely to Purchase What They Share on Social

Millennials More Likely to Purchase What They Share on Social

10y Yuyu Chen

Millennials More Likely to Purchase What They Shar...

A new consumer report from ShareThis suggests that Millennials’ sharing activity on social media is directly connected to their buying behavior. Read ...

View article
Kill It With Fire! 5 Best Practices That Need to Go Away

Kill It With Fire! 5 Best Practices That Need to Go Away

10y Derek Harding

Kill It With Fire! 5 Best Practices That Need to G...

These five tactics have long been considered "best practices" in the email marketing world, but technology has changed and it's time for them to die o...

View article
5 Things the Mobile Sharing Economy Can Teach the Enterprise

5 Things the Mobile Sharing Economy Can Teach the Enterprise

10y Himanshu Sareen

5 Things the Mobile Sharing Economy Can Teach the ...

The success of companies like Uber shows that there is room in the industry for innovation and growth. What can your business learn from the mobile sh...

View article
It’s Not You, It’s Me: Rules of How Publishers Can Avoid Ad-Tech Breakups

It’s Not You, It’s Me: Rules of How Publishers Can Avoid Ad-Tech Breakups

10y Eric Wheeler

It’s Not You, It’s Me: Rules of How Publishers Can...

Here are "The New Rules of Publishing," which can help marketers understand how readers consume, endorse, and spread content through social channels a...

View article
Is Facebook the New King of Traffic?

Is Facebook the New King of Traffic?

10y Gary Stein

Is Facebook the New King of Traffic?

Facebook is reportedly driving nearly a quarter of all sharing traffic to sites across the Web. With the introduction of Facebook's new "save" feature...

View article
Facebook Reducing Visibility of Auto-Posts in News Feed

Facebook Reducing Visibility of Auto-Posts in News Feed

10y Ashley Zeckman

Facebook Reducing Visibility of Auto-Posts in News...

Automatically posted updates will start to show up less and less in consumers' news feeds. How will this affect your digital marketing strategy? Read ...

View article
Pinterest to Star in TV Show "We're Moving In"

Pinterest to Star in TV Show "We're Moving In"

10y Yuyu Chen

Pinterest to Star in TV Show "We're Moving In"

The FYI Network will integrate the Pinterest experience into a new TV series. Read More...

View article
1 2