How a shoppable fashion show gave Roots a record-breaking quarter

Ecommerce How a shoppable fashion show gave Roots a record-breaking quarter

5y Mike O'Brien

How a shoppable fashion show gave Roots a record-b...

How do you stand out during the holiday season? Canadian retailer Roots created a Black Friday fashion show that was shoppable, Shazam-style. Read Mor...

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How can retailers improve their mobile app experience?

Ecommerce How can retailers improve their mobile app experience?

5y Mike O'Brien

How can retailers improve their mobile app experie...

We spend the majority of our time on smartphones in-app, but our usage is concentrated on a select handful of apps. What do retailers have to do to en...

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Five fantastic 'phygital' campaigns from this spring

Strategies Five fantastic 'phygital' campaigns from this spring

7y Mike O'Brien

Five fantastic 'phygital' campaigns from this spri...

We're always talking about the growing convergence of the physical and digital worlds. Here are five brands with great phygital campaigns all over the...

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Spotlight on Absolut's Afdhel Aziz: Online innovation around an offline product

Media Spotlight on Absolut's Afdhel Aziz: Online innovation around an offline product

7y Mike O'Brien

Spotlight on Absolut's Afdhel Aziz: Online innovat...

Absolut Vodka has remained relatively unchanged over the past 137 years, but Afdhel Aziz works to keep it innovative through the creation of Absolut L...

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Formulating a credible go-to market strategy for your mobile site or app

Insights Formulating a credible go-to market strategy for your mobile site or app

7y Andy Favell

Formulating a credible go-to market strategy for y...

Planning and budgeting for your promotional campaign at the very start of your mobile project is critical to success. Read More...

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What can virtual reality mean for e-commerce? A CES demo gives us a glimpse

Strategies What can virtual reality mean for e-commerce? A CES demo gives us a glimpse

7y Mike O'Brien

What can virtual reality mean for e-commerce? A CE...

As virtual reality becomes more accessible, it's getting out of its novelty phase. But could it disrupt e-commerce? A very cool experience at CES in V...

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Tweets of the Week: AMAs and Adele keep brands rocking, while also saying thanks

Asia Tweets of the Week: AMAs and Adele keep brands rocking, while also saying thanks

7y Sophie Loras

Tweets of the Week: AMAs and Adele keep brands roc...

Between "The American Music Awards," "Dancing With the Stars", and the launch of Adele's record-breaking album "25," Twitter was awash with singing an...

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How Target's new ads show the real value of Shazam

Media How Target's new ads show the real value of Shazam

7y Tessa Wegert

How Target's new ads show the real value of Shazam

Target's ability to incorporate Shazam as a pillar of its latest ad campaign exemplifies the future of cross-channel innovation with the user experien...

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Spotlight on: Adam Tucker, president, Ogilvy NYC

Agency Spotlight Spotlight on: Adam Tucker, president, Ogilvy NYC

7y Mike O'Brien

Spotlight on: Adam Tucker, president, Ogilvy NYC

As one of the top agencies in the world, Ogilvy & Mather specializes in campaigns that engage consumers in unique ways - something New York president ...

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Havas and Shazam Partner to Predict Hit Music and Drive Data-Fueled Engagement

Data insights Havas and Shazam Partner to Predict Hit Music and Drive Data-Fueled Engagement

8y Emily Alford

Havas and Shazam Partner to Predict Hit Music and ...

A new partnership between Mobext, the mobile division of Havas, and Shazam uses data to predict future hit songs and get brands on the bandwagon even ...

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Brands Fight Ad Blindness With Interactive Experiences

Media Brands Fight Ad Blindness With Interactive Experiences

8y Mike O'Brien

Brands Fight Ad Blindness With Interactive Experie...

Brands like Target, Shazam, and The Home Depot are increasingly making interactive mobile ads, while also taking decreasing user attention spans into ...

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What the Apple Watch Really Means for Brand Advertisers

Media What the Apple Watch Really Means for Brand Advertisers

8y Tessa Wegert

What the Apple Watch Really Means for Brand Advert...

The Apple Watch is opening up a whole new world for marketers - but what can brands realistically do on the device? Read More...

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SXSW 2015: Shazam Partners With Brands to Simplify Search

Search SXSW 2015: Shazam Partners With Brands to Simplify Search

8y Emily Alford

SXSW 2015: Shazam Partners With Brands to Simplify...

Shazam's chief product officer, Daniel Danker, spoke with ClickZ at South by Southwest about a new feature on the brand's app that will use images and...

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Real-Time Advertising a Staple of the Super Bowl

Display Advertising Real-Time Advertising a Staple of the Super Bowl

8y Mike O'Brien

Real-Time Advertising a Staple of the Super Bowl

Brands can reach consumers during the Super Bowl with real-time video ads on Facebook and through Twitter war rooms. And with a shoppable halftime sho...

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Spotlight On: Pandora's Jack Krawczyk

Data insights Spotlight On: Pandora's Jack Krawczyk

8y Mike O'Brien

Spotlight On: Pandora's Jack Krawczyk

The director of product management recently spoke with ClickZ about Pandora's troves of user data, which goes back more than eight years, and how it e...

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Data's Role in Music and Marketing

Data insights Data's Role in Music and Marketing

8y Mike O'Brien

Data's Role in Music and Marketing

Platforms like Pandora, Spotify, and Shazam know a lot about their millions of users. How does this vast amount of data impact the relationship betwee...

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Shazam Brings Targeted Ads In-Store

Marketing Shazam Brings Targeted Ads In-Store

8y Mike O'Brien

Shazam Brings Targeted Ads In-Store

Partnering with Mood Media, a company that sends digital watermarks to mobile devices from retailers' sound systems, Shazam allows brands to use the p...

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IHOP’s #SongsSecretlyAboutPancakes Showcases Shazam as a Marketing Tool

Marketing IHOP’s #SongsSecretlyAboutPancakes Showcases Shazam as a Marketing Tool

9y Lisa Lacy

IHOP’s #SongsSecretlyAboutPancakes Showcases Shaza...

IHOP says it decided to use Shazam because it wanted to engage with consumers longer than it can in a TV spot and notes the Shazam icon is more of a d...

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Shazam Receives $40M From Carlos Slim's America Movil

Marketing Shazam Receives $40M From Carlos Slim's America Movil

10y Lisa Lacy

Shazam Receives $40M From Carlos Slim's America Mo...

The media engagement company has teamed up with one of the world's wealthiest men to further growth in the Americas. Read More...

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Bacardi Targets Moviegoers With Shazam-Enabled Content

Marketing Bacardi Targets Moviegoers With Shazam-Enabled Content

10y Lisa Lacy

Bacardi Targets Moviegoers With Shazam-Enabled Con...

Until August 8, consumers in front of 100,000 U.S. movie screens will see a Bacardi-sponsored "film" during previews and will be able to access additi...

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Shazam: Connecting TV and Digital Like Never Before - Part 2

Asia Shazam: Connecting TV and Digital Like Never Before - Part 2

10y Simon Small

Shazam: Connecting TV and Digital Like Never Befor...

Cornetto, Old Navy, and Bud Light are already creating multi-device companion experiences through tech players such as Shazam. Consider these resource...

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Shazam: Connecting TV and Digital Like Never Before - Part 1

Asia Shazam: Connecting TV and Digital Like Never Before - Part 1

10y Simon Small

Shazam: Connecting TV and Digital Like Never Befor...

While TV drives reach and ad spend, dual screening with players such as Shazam presents huge opportunities. Read More...

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