Beacons unlock real-time mobile research: are you ready to connect?

Beacons unlock real-time mobile research: are you ready to connect?

8y Stephanie Miller

Beacons unlock real-time mobile research: are you ...

The efficient responsiveness of beacons gives marketers real-time data that can support personalized targeting, and exemplifies the projected path for...

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Macy's Brings Location-Based Deals Nationwide With Expansion of iBeacon

Macy's Brings Location-Based Deals Nationwide With Expansion of iBeacon

10y Mike O'Brien

Macy's Brings Location-Based Deals Nationwide With...

Implementation of location technology is just one example of Macy's new omni-channel improvements, which also include smart fitting rooms and enhanced...

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Cross-Channel Sales to Grow, Spurred by In-Store Mobile Research

Cross-Channel Sales to Grow, Spurred by In-Store Mobile Research

10y Lisa Lacy

Cross-Channel Sales to Grow, Spurred by In-Store M...

Growth in cross-channel sales means it’s important for retailers to cater to consumers’ in-store behavior, so as not to alienate an increasingly mobil...

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American Eagle to Deploy Shopkick’s ShopBeacon in February

American Eagle to Deploy Shopkick’s ShopBeacon in February

10y Lisa Lacy

American Eagle to Deploy Shopkick’s ShopBeacon in ...

The clothing retailer will roll out ShopBeacon in 100 of its "top-performing" locations to "provide [its] customers with the best mobile shopping expe...

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