4 Strategic Tips for Building a Lasting Social Campaign in China
Asia

4 Strategic Tips for Building a Lasting Social Campaign in China

9y Sophie Loras

4 Strategic Tips for Building a Lasting Social Cam...

We Are Social's Pete Lin shared his secret sauce for developing lasting creative campaigns during his keynote address at ClickZ Live Shanghai. Read Mo...

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Why Weibo Still has a Role to Play for Brands
Asia

Why Weibo Still has a Role to Play for Brands

9y Chris Baker

Why Weibo Still has a Role to Play for Brands

Weibo may have lost market share to the more private communication platform WeChat, but it still has a role to play for brands. Read More...

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Developing a Successful Multi-Market Social Campaign for APAC
Asia

Developing a Successful Multi-Market Social Campaign for APAC

9y Elisa Harca

Developing a Successful Multi-Market Social Campai...

Consumers in the Asia Pacific region are sophisticated users of social networks – in many ways, they are far ahead of the West when it comes to recogn...

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Apple's Tim Cook Becomes Latest Celebrity to Join China's Weibo
Asia

Apple's Tim Cook Becomes Latest Celebrity to Join China's Weibo

9y Sophie Loras

Apple's Tim Cook Becomes Latest Celebrity to Join ...

Apple CEO Tim Cook's visit to China shows Weibo is still the pre-eminent go-to platform for communicating with Chinese consumers. Read More...

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Chinese Government Cracks Down on Fake Social Accounts
Asia

Chinese Government Cracks Down on Fake Social Accounts

9y Sophie Loras

Chinese Government Cracks Down on Fake Social Acco...

Digital marketers say Chinese regulation to implement real-name verification for social media accounts will enhance the quality of consumer data. Read...

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WeChat Launches Sponsored Moments
Asia

WeChat Launches Sponsored Moments

9y Sophie Loras

WeChat Launches Sponsored Moments

BMW is one of the first brands to test paid ads on WeChat's Moments feed, paving the way for new advertising channels in China. Read More...

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Programmatic in China Part 2: The Preferred Deal
Asia

Programmatic in China Part 2: The Preferred Deal

9y Charlie Wang

Programmatic in China Part 2: The Preferred Deal

In part two of this look at programmatic buying in China, columnist Charlie Wang looks at the preferred deal models in China. Read More...

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Using Sina Weibo and Baidu Trends Indexes to Understand China's Travel Trends
Asia

Using Sina Weibo and Baidu Trends Indexes to Understand China's Travel Tren...

9y Gordon Choi

Using Sina Weibo and Baidu Trends Indexes to Under...

Chinese New Year travel data is a good way to demonstrate how to use Sina Weibo and Baidu Tools to better understand Chinese travel behavior. Read Mor...

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The State of Social Media in China
Asia

The State of Social Media in China

9y Joshua J. Steimle

The State of Social Media in China

As we dive into the new year, here's a rundown of the top five social media platforms in China. Read More...

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An Introduction to Social Media in Hong Kong
Asia

An Introduction to Social Media in Hong Kong

9y Joshua J. Steimle

An Introduction to Social Media in Hong Kong

If your target market is Hong Kong and social media figures as a critical part of your marketing plan, here’s an introduction to the social landscape ...

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Localization Is the Key to Going Global
Asia

Localization Is the Key to Going Global

9y Christian Arno

Localization Is the Key to Going Global

As you take your first steps as an international exporter, be sure to research your global markets and in turn localize your website and social media ...

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Game-Changer – From Weibo to WeChat
Asia

Game-Changer – From Weibo to WeChat

10y Chris Baker

Game-Changer – From Weibo to WeChat

Will the exodus from Weibo to WeChat change the way brands do social? How can marketers best adapt to the changing social landscape? Read More...

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Ritz-Carlton Gets Social With "Six Word Wows"
Social

Ritz-Carlton Gets Social With "Six Word Wows"

10y Lisa Lacy

Ritz-Carlton Gets Social With "Six Word Wows"

Ritz-Carlton’s Six Word Wows campaign taps into a long-running internal program that celebrates the memories created at Ritz-Carlton properties, but w...

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China's Weibo Could Go Public at a Deflated Price
Asia

China's Weibo Could Go Public at a Deflated Price

10y Yuyu Chen

China's Weibo Could Go Public at a Deflated Price

China's micro-blogging service Weibo is expected to go public this month. The IPO could value the company at $3.9 billion. Read More...

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China's Enterprise Weibo to Win Advertisers With Enhanced Social CRM Features
Asia

China's Enterprise Weibo to Win Advertisers With Enhanced Social CRM Featur...

10y Adaline Lau

China's Enterprise Weibo to Win Advertisers With E...

China's popular microblogging site has trialed a new feature that could enable companies to quantify sales leads and identify customers to drive ROI. ...

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Do Marketers Need Big Data?
Asia

Do Marketers Need Big Data?

10y Charlie Wang

Do Marketers Need Big Data?

Much of the hype around big data focuses on volume, variety, and velocity, but do marketers have any clue on how to apply big data in our brands and c...

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Social Shopping – A Big Deal for E-Commerce in China?
Asia

Social Shopping – A Big Deal for E-Commerce in China?

10y Elisa Harca

Social Shopping – A Big Deal for E-Commerce in Chi...

Social platforms in China are increasingly facilitating e-commerce sales. And what this would mean for brands. Read More...

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Most Facebook Users Access Top Social Network via Mobile
Asia

Most Facebook Users Access Top Social Network via Mobile

11y Adaline Lau

Most Facebook Users Access Top Social Network via ...

Marketers in Hong Kong are investing more in Facebook marketing and now they have to consider Facebook campaigns that are accessible via mobile device...

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Tencent Launches Tango DSP
Asia

Tencent Launches Tango DSP

11y Adaline Lau

Tencent Launches Tango DSP

China's largest Internet company wants to provide advertisers with a one-stop service to efficiently buy audiences through its own DSP and ad exchange...

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McDonald's Gets Youths to Build Big Macs by Shaking Their Phones
Asia

McDonald's Gets Youths to Build Big Macs by Shaking Their Phones

11y Adaline Lau

McDonald's Gets Youths to Build Big Macs by Shakin...

The fast food chain wanted young working adults in China's tier one and two cities to love the Big Mac and associate the burger with a "macho" persona...

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Case Study: Jebsen Group Makes Social Media a Priority
Asia

Case Study: Jebsen Group Makes Social Media a Priority

11y Adaline Lau

Case Study: Jebsen Group Makes Social Media a Prio...

Four ways that a B2B organization representing 200 brands uses social and mobile for communications. Read More...

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P&G's Pantene China Olympics Case Study
Asia

P&G's Pantene China Olympics Case Study

11y Adaline Lau

P&G's Pantene China Olympics Case Study

How its localization strategy has become a benchmark for P&G globally. Read More...

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Baidu Partners With Sina to Reinforce Mobile Search in China
Asia

Baidu Partners With Sina to Reinforce Mobile Search in China

12y Adaline Lau

Baidu Partners With Sina to Reinforce Mobile Searc...

A roundup of the latest news in search - from what the alliance between Baidu and Sina means, Baidu's latest algorithm change, and YouTube's new local...

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Is Weibo Marketing Really Low Cost?
Asia

Is Weibo Marketing Really Low Cost?

12y Louise Au

Is Weibo Marketing Really Low Cost?

A weibo for an app that helps users organize credit card payments has gone viral. But is this example a good benchmark to do Weibo marketing? Read Mor...

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Pinterest Sees Significant Growth Across Asia Pacific
Audience

Pinterest Sees Significant Growth Across Asia Pacific

12y Adaline Lau

Pinterest Sees Significant Growth Across Asia Paci...

In China, rival service Renren Guangjie offers a marketplace with Chanel, Clinique, and other brands. Read More...

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13-Point Checklist to Plan for Q4 Online Sales
Marketing

13-Point Checklist to Plan for Q4 Online Sales

12y Robin Neifield

13-Point Checklist to Plan for Q4 Online Sales

E-commerce businesses must prepare now for the 2012 holiday online selling season. Begin here. Read More...

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Forget Twitter Fans, China's Tencent Wants U.S. Brands to Sign Up
Social

Forget Twitter Fans, China's Tencent Wants U.S. Brands to Sign Up

12y Joan Voight

Forget Twitter Fans, China's Tencent Wants U.S. Br...

English-language site doesn't want to compete with Twitter for U.S. users, but to capture ad dollars. Read More...

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