We Are Social's Pete Lin shared his secret sauce for developing lasting creative campaigns during his keynote address at ClickZ Live Shanghai. Read Mo...
View articleWeibo may have lost market share to the more private communication platform WeChat, but it still has a role to play for brands. Read More...
View articleConsumers in the Asia Pacific region are sophisticated users of social networks – in many ways, they are far ahead of the West when it comes to recogn...
View articleApple CEO Tim Cook's visit to China shows Weibo is still the pre-eminent go-to platform for communicating with Chinese consumers. Read More...
View articleDigital marketers say Chinese regulation to implement real-name verification for social media accounts will enhance the quality of consumer data. Read...
View articleBMW is one of the first brands to test paid ads on WeChat's Moments feed, paving the way for new advertising channels in China. Read More...
View articleIn part two of this look at programmatic buying in China, columnist Charlie Wang looks at the preferred deal models in China. Read More...
View articleChinese New Year travel data is a good way to demonstrate how to use Sina Weibo and Baidu Tools to better understand Chinese travel behavior. Read Mor...
View articleAs we dive into the new year, here's a rundown of the top five social media platforms in China. Read More...
View articleIf your target market is Hong Kong and social media figures as a critical part of your marketing plan, here’s an introduction to the social landscape ...
View articleAs you take your first steps as an international exporter, be sure to research your global markets and in turn localize your website and social media ...
View articleWill the exodus from Weibo to WeChat change the way brands do social? How can marketers best adapt to the changing social landscape? Read More...
View articleRitz-Carlton’s Six Word Wows campaign taps into a long-running internal program that celebrates the memories created at Ritz-Carlton properties, but w...
View articleChina's micro-blogging service Weibo is expected to go public this month. The IPO could value the company at $3.9 billion. Read More...
View articleChina's popular microblogging site has trialed a new feature that could enable companies to quantify sales leads and identify customers to drive ROI. ...
View articleMuch of the hype around big data focuses on volume, variety, and velocity, but do marketers have any clue on how to apply big data in our brands and c...
View articleSocial platforms in China are increasingly facilitating e-commerce sales. And what this would mean for brands. Read More...
View articleMarketers in Hong Kong are investing more in Facebook marketing and now they have to consider Facebook campaigns that are accessible via mobile device...
View articleChina's largest Internet company wants to provide advertisers with a one-stop service to efficiently buy audiences through its own DSP and ad exchange...
View articleThe fast food chain wanted young working adults in China's tier one and two cities to love the Big Mac and associate the burger with a "macho" persona...
View articleFour ways that a B2B organization representing 200 brands uses social and mobile for communications. Read More...
View articleHow its localization strategy has become a benchmark for P&G globally. Read More...
View articleA roundup of the latest news in search - from what the alliance between Baidu and Sina means, Baidu's latest algorithm change, and YouTube's new local...
View articleA weibo for an app that helps users organize credit card payments has gone viral. But is this example a good benchmark to do Weibo marketing? Read Mor...
View articleIn China, rival service Renren Guangjie offers a marketplace with Chanel, Clinique, and other brands. Read More...
View articleE-commerce businesses must prepare now for the 2012 holiday online selling season. Begin here. Read More...
View articleEnglish-language site doesn't want to compete with Twitter for U.S. users, but to capture ad dollars. Read More...
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