We Are Social's Pete Lin shared his secret sauce for developing lasting creative campaigns during his keynote address at ClickZ Live Shanghai.
Weibo may have lost market share to the more private communication platform WeChat, but it still has a role to play for brands.
Consumers in the Asia Pacific region are sophisticated users of social networks – in many ways, they are far ahead of the West when it comes to recognising their potential for communication, commerce and entertainment.
Apple CEO Tim Cook's visit to China shows Weibo is still the pre-eminent go-to platform for communicating with Chinese consumers.
Digital marketers say Chinese regulation to implement real-name verification for social media accounts will enhance the quality of consumer data.
BMW is one of the first brands to test paid ads on WeChat's Moments feed, paving the way for new advertising channels in China.
In part two of this look at programmatic buying in China, columnist Charlie Wang looks at the preferred deal models in China.
Chinese New Year travel data is a good way to demonstrate how to use Sina Weibo and Baidu Tools to better understand Chinese travel behavior.
As we dive into the new year, here's a rundown of the top five social media platforms in China.
If your target market is Hong Kong and social media figures as a critical part of your marketing plan, here’s an introduction to the social landscape in this world city.