Pinterest - Should Marketers Care?
Media

Pinterest - Should Marketers Care?

12y Jessica Richards

Pinterest - Should Marketers Care?

What those in the emerging technology and social marketing industry think about the value of Pinterest. Read More...

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Linsanity and Social Media
Social

Linsanity and Social Media

12y Michael Zung

Linsanity and Social Media

A view from Asia Pacific on Jeremy Lin, the NBA phenomenon. Read More...

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Facebook Timeline Apps Increase Visits to Pinterest, Fab.com
Social

Facebook Timeline Apps Increase Visits to Pinterest, Fab.com

12y Christopher Heine

Facebook Timeline Apps Increase Visits to Pinteres...

Social site claims big traffic increases for its social app launch partners. Read More...

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China's Tencent Enters U.S. With Twitter Rival, Facebook Games
Social

China's Tencent Enters U.S. With Twitter Rival, Facebook Games

12y Joan Voight

China's Tencent Enters U.S. With Twitter Rival, Fa...

Weibo gets English version, starts building games for Facebook. Read More...

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ComScore: Social Universe Still Quickly Expanding
Audience

ComScore: Social Universe Still Quickly Expanding

12y Zachary Rodgers

ComScore: Social Universe Still Quickly Expanding

Growth of newcomers Pinterest and Google+ show social category is still in flux. Read More...

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Social Media Opportunities in China
Asia

Social Media Opportunities in China

12y Gordon Choi

Social Media Opportunities in China

China has domestic social websites and platforms similar to established Western sites leading to high adoption and consumption of social media in the ...

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Sina Weibo Rolls Out Real-Time Search Engine
Asia

Sina Weibo Rolls Out Real-Time Search Engine

13y Adaline Lau

Sina Weibo Rolls Out Real-Time Search Engine

And what it means for marketers. Read More

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Baidu: Building a Chinese Internet Empire
Asia

Baidu: Building a Chinese Internet Empire

13y Gordon Choi

Baidu: Building a Chinese Internet Empire

Here's a list of Baidu's ambition to grab market share in areas beyond search in the country. Read More...

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Social Marketers Must Go Beyond Listening
Analytics

Social Marketers Must Go Beyond Listening

13y Eddie Choi

Social Marketers Must Go Beyond Listening

Brands in China are flocking to use Sina Weibo for social marketing but is sentiment analysis a good indicator to measure success? Read More...

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5 Tactics to Live Weibo (Tweet) an Event
Asia

5 Tactics to Live Weibo (Tweet) an Event

13y Rudi Leung

5 Tactics to Live Weibo (Tweet) an Event

Sharing what I learned from microblogging at Swarovski's fashion event in Beijing. Read More...

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7 Steps to Start Weibo-ing for Marketers
Asia

7 Steps to Start Weibo-ing for Marketers

13y Rudi Leung

7 Steps to Start Weibo-ing for Marketers

A comprehensive guide to microblogging your way to success in China. Read More...

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SEM Tools for Brand Marketers Targeting China
Asia

SEM Tools for Brand Marketers Targeting China

13y Gordon Choi

SEM Tools for Brand Marketers Targeting China

A comprehensive list of tools for search and weibo automation in China. Read More...

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Digital Luxury in China: Case Studies Show It's Not too Late to Start!
Asia

Digital Luxury in China: Case Studies Show It's Not too Late to Start!

13y Michael Zung

Digital Luxury in China: Case Studies Show It's No...

Luxury brands such as Burberry and Johnnie Walker are using social media marketing to connect with Chinese consumers; here's how. Read More...

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5 Reasons Why Sina Weibo Is Different From Twitter
Asia

5 Reasons Why Sina Weibo Is Different From Twitter

13y Rudi Leung

5 Reasons Why Sina Weibo Is Different From Twitter

In the world of microblogging, not all 140 characters are created equal. Read More...

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2011: The Year CEOs (and Presidents) Need to Take a Social Media Crisis Seriously
Asia

2011: The Year CEOs (and Presidents) Need to Take a Social Media Crisis Ser...

13y Michael Zung

2011: The Year CEOs (and Presidents) Need to Take ...

Dangdang and NetGear CEOs made headlines that went viral in cyberspace recently. Consider these guidelines before a social media crisis erupts. Read M...

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China: Digital Marketing Trends for 2011
Asia

China: Digital Marketing Trends for 2011

13y James Wu

China: Digital Marketing Trends for 2011

Microblogging, product placement, and location-based services are going to be some of the big trends for this year. Read More...

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7 Sins of Social Media Marketers
Asia

7 Sins of Social Media Marketers

13y Rudi Leung

7 Sins of Social Media Marketers

Here are seven ways how not to do your social media campaign. Read More...

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What China's Booming Microblogs Mean for Marketers
Asia

What China's Booming Microblogs Mean for Marketers

14y James Wu

What China's Booming Microblogs Mean for Marketers

To begin planning your campaign around a microblog in China, here are two things you need to consider. Read More...

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