As you take your first steps as an international exporter, be sure to research your global markets and in turn localize your website and social media channels.
Will the exodus from Weibo to WeChat change the way brands do social? How can marketers best adapt to the changing social landscape?
Ritz-Carlton’s Six Word Wows campaign taps into a long-running internal program that celebrates the memories created at Ritz-Carlton properties, but whittles these stories down to six words each to make them more shareable and to inspire guests to easily contribute their own.
China's micro-blogging service Weibo is expected to go public this month. The IPO could value the company at $3.9 billion.
China's popular microblogging site has trialed a new feature that could enable companies to quantify sales leads and identify customers to drive ROI.
Much of the hype around big data focuses on volume, variety, and velocity, but do marketers have any clue on how to apply big data in our brands and campaigns?
Social platforms in China are increasingly facilitating e-commerce sales. And what this would mean for brands.
Marketers in Hong Kong are investing more in Facebook marketing and now they have to consider Facebook campaigns that are accessible via mobile devices.
China's largest Internet company wants to provide advertisers with a one-stop service to efficiently buy audiences through its own DSP and ad exchange.
The fast food chain wanted young working adults in China's tier one and two cities to love the Big Mac and associate the burger with a "macho" personality.