China's micro-blogging service Weibo is expected to go public this month. The IPO could value the company at $3.9 billion.
A roundup of the latest news in search - from what the alliance between Baidu and Sina means, Baidu's latest algorithm change, and YouTube's new local versions for Indonesia and Malaysia.
Chinese Internet is not complicated. Remember, it is a seller's market.
Optimize your CRM campaign with these location-based tactics.
Ad spending, top 10 sites, and ecommerce trends.
Using one of China's largest food manufacturers, COFCO, as a case study to demonstrate successful social marketing in the country.
Email marketers face various challenges in China: acquiring quality databases, low open and delivery rates, spam, and more. Consider these rules before you start.
Comparing digital marketing trends in Asia and the United States based on a word cloud analysis of ClickZ.com and ClickZ.Asia.
As direct marketing practitioners and advisers, we have a responsibility to clients to educate them about the importance of all channels in the marketing mix.