The Digital Download: Facebook Reactions, Foursquare attributions

The Digital Download: Facebook Reactions, Foursquare attributions

8y Mike O'Brien

The Digital Download: Facebook Reactions, Foursqua...

It was a busy week for tech companies, as they sped up the loading time for mobile pages, added attribution to ads, and got their own agency. Read Mor...

View article
The face of omnichannel in APAC: Spotlight on Decathlon's Clarence Chew

The face of omnichannel in APAC: Spotlight on Decathlon's Clarence Chew

8y Sophie Loras

The face of omnichannel in APAC: Spotlight on Deca...

Established retail sports giant Decathlon has given its Singaporean team free reign to implement an omnichannel strategy, and Clarence Chew is the man...

View article
Tweets of the week: celebrations and festivals dominate Twitter in APAC

Tweets of the week: celebrations and festivals dominate Twitter in APAC

8y Sophie Loras

Tweets of the week: celebrations and festivals dom...

This week, Twitter was used across the Asia Pacific region to celebrate Australia Day, India's Republic Day, and the Chinese New Year of the Monkey. R...

View article
Get the latest analysis and reports delivered to your inbox daily
The 10 most cringeworthy social fails of 2015

The 10 most cringeworthy social fails of 2015

8y Mike O'Brien

The 10 most cringeworthy social fails of 2015

For the second year, ClickZ ranks the top 10 social media fails from brands like Starbucks and Tinder, which range from embarrassing to egregiously of...

View article
Google's Squared Online plays to digital talent shortages in Asia

Google's Squared Online plays to digital talent shortages in Asia

8y Sophie Loras

Google's Squared Online plays to digital talent sh...

The APAC launch of Squared Online, a digital marketing course developed by Floream in partnership with Google, will be welcomed, as skills and talent ...

View article
How Uber thinks locally to expand globally

How Uber thinks locally to expand globally

8y Sophie Loras

How Uber thinks locally to expand globally

Asia Pacific's diverse markets mean a localization strategy is an imperative part of Uber's marketing and expansion plans for the region. Read More...

View article
10 tips for Hollywood-style social storytelling

10 tips for Hollywood-style social storytelling

8y Sophie Loras

10 tips for Hollywood-style social storytelling

Content marketers can learn a lot from the formulaic success of Hollywood blockbuster movies, delegates at ClickZ Live Singapore have been told. Read ...

View article
3 ways organizations can improve digital strategy

3 ways organizations can improve digital strategy

8y Sophie Loras

3 ways organizations can improve digital strategy

Organizational support from the top down, content marketing and mobile are three steps to a successful digital strategy, said experts at ClickZ Live S...

View article
How Asia Leads Innovative Shopping Experiences

How Asia Leads Innovative Shopping Experiences

8y Ohad Hecht

How Asia Leads Innovative Shopping Experiences

Innovation in Asia has resulted in retailers creating e-commerce environments that can cater to consumers' needs, in order to yield positive and ultim...

View article
VIDEO: Using Data to Localize to New Markets

VIDEO: Using Data to Localize to New Markets

9y Sophie Loras

VIDEO: Using Data to Localize to New Markets

Ctrip is one of China's leading travel booking websites, but as it looks to new markets, data has become a key part of its localization strategy. Read...

View article
How SE Asian SMBs Are Leading the Way on Mobile

How SE Asian SMBs Are Leading the Way on Mobile

9y Arrow Guo

How SE Asian SMBs Are Leading the Way on Mobile

Facebook's Arrow Guo offers these tips to SMBs developing mobile-first social media pages. Read More...

View article
The Realities of Cross-Device Marketing in a Mobile Driven World: Part I

The Realities of Cross-Device Marketing in a Mobile Driven World: Part I

9y Rohit Kumar

The Realities of Cross-Device Marketing in a Mobil...

APAC leads when it comes to mobile-first markets, but developing a cross-device marketing strategy should not rely solely on this channel. Read More...

View article
Recasting Business Communications in Today’s Omnichannel World

Recasting Business Communications in Today’s Omnichannel World

9y Safitri Sri

Recasting Business Communications in Today’s Omnic...

With rapid digital adoption rates across APAC, marketers in countries like Indonesia are struggling to implement successful omnichannel solutions. Rea...

View article
Samsonite Turns to Paid Social for APAC Design Competition

Samsonite Turns to Paid Social for APAC Design Competition

9y Sophie Loras

Samsonite Turns to Paid Social for APAC Design Com...

Facebook and blogger outreach form the core of a Samsonite APAC suitcase design competition. Read More...

View article
4 Steps to an Online Rollout Across Multiple Asian Markets

4 Steps to an Online Rollout Across Multiple Asian Markets

9y Gordon Choi

4 Steps to an Online Rollout Across Multiple Asian...

A rollout across multiple Asian markets should consider regional differences in every facet, from language to choice of domain name and understanding ...

View article
4 Tips for a Global E-Commerce Strategy

4 Tips for a Global E-Commerce Strategy

9y Christian Arno

4 Tips for a Global E-Commerce Strategy

When it comes to forging a global e-commerce strategy, localization is key. Read More...

View article
Tic Tac Turns to Digital to Lure SE Asian Millennials

Tic Tac Turns to Digital to Lure SE Asian Millennials

9y Sophie Loras

Tic Tac Turns to Digital to Lure SE Asian Millenni...

Tic Tac is drawing on celebrities in Singapore, Indonesia, and the Philippines to target Millennials in a design-your-own packaging contest. Read More...

View article
SapientNitro Is Redefining the Role of CMTO With Own University

SapientNitro Is Redefining the Role of CMTO With Own University

9y Sophie Loras

SapientNitro Is Redefining the Role of CMTO With O...

As specialized digital agencies go outward to meet talent demands in marketing and technology, SapientNitro is looking within. Read More...

View article
Saatchi & Saatchi Worldwide Restructures by Clustering Markets

Saatchi & Saatchi Worldwide Restructures by Clustering Markets

9y Yuyu Chen

Saatchi & Saatchi Worldwide Restructures by Cluste...

The change is the first reorganization of the network after the appointment of Robert Senior as its chief executive. Read More...

View article
Mobile "Wake-Up Call" for Digital Marketers as Asia Leads Smartphone Use

Mobile "Wake-Up Call" for Digital Marketers as Asia Leads Smartphone Use

9y Sophie Loras

Mobile "Wake-Up Call" for Digital Marketers as Asi...

Asia’s fast-growing mobile consumer base represents a huge opportunity for digital marketers, making an effective mobile Web presence critical. Read M...

View article
IKEA Mocks Apple in Hilarious Ad for Its New Catalog

IKEA Mocks Apple in Hilarious Ad for Its New Catalog

10y Mike O'Brien

IKEA Mocks Apple in Hilarious Ad for Its New Catal...

Because of its good-natured humor, IKEA's commercial has been watched almost 9 million times on YouTube since last week. Read More...

View article
Komli Unveils Remarketing DSP as Ad Tech Firms Thrive in the Region

Komli Unveils Remarketing DSP as Ad Tech Firms Thrive in the Region

10y Adaline Lau

Komli Unveils Remarketing DSP as Ad Tech Firms Thr...

The former ad network launches its demand-side platform and is optimistic that performance advertisers will continue to invest heavily in remarketing ...

View article
Forget Real-Time, Let's Look at Relevant-Time Marketing [Video]

Forget Real-Time, Let's Look at Relevant-Time Marketing [Video]

10y Adaline Lau

Forget Real-Time, Let's Look at Relevant-Time Mark...

Social media star Christel Quek tells ClickZ why being relevant is more important than real-time marketing for brands. Read More...

View article
VIDEO: SingPost Bets on Omigo to Capture Lion's Share in Southeast Asia

VIDEO: SingPost Bets on Omigo to Capture Lion's Share in Southeast Asia

10y Adaline Lau

VIDEO: SingPost Bets on Omigo to Capture Lion's Sh...

What's in store for e-commerce in Asia? Singapore's up and coming online marketplace provides a snapshot. Read More...

View article
Facebook: Top 2013 Check-Ins and Topics for Asia

Facebook: Top 2013 Check-Ins and Topics for Asia

10y Adaline Lau

Facebook: Top 2013 Check-Ins and Topics for Asia

The social network has unveiled the most popular destinations for users globally including top topics for Hong Kong, Singapore, Australia, and India. ...

View article
Multi-Channel Marketing, Data, and Social ROI Dominate #SESSG

Multi-Channel Marketing, Data, and Social ROI Dominate #SESSG

10y Adaline Lau

Multi-Channel Marketing, Data, and Social ROI Domi...

A roundup of ClickZ's sister conference, SES, in Singapore from Dec 2-4, includes videos and top tweets. Read More...

View article
Mercedes Taps Spotify to Seek Corporate Rockstars

Mercedes Taps Spotify to Seek Corporate Rockstars

11y Adaline Lau

Mercedes Taps Spotify to Seek Corporate Rockstars

The German automaker has taken a personalized approach to engage prolific social media users that are likely to have engaged with many other brands' c...

View article
1 2