With rapid digital adoption rates across APAC, marketers in countries like Indonesia are struggling to implement successful omnichannel solutions.
Facebook and blogger outreach form the core of a Samsonite APAC suitcase design competition.
A rollout across multiple Asian markets should consider regional differences in every facet, from language to choice of domain name and understanding the different search engines.
When it comes to forging a global e-commerce strategy, localization is key.
Tic Tac is drawing on celebrities in Singapore, Indonesia, and the Philippines to target Millennials in a design-your-own packaging contest.
As specialized digital agencies go outward to meet talent demands in marketing and technology, SapientNitro is looking within.
The change is the first reorganization of the network after the appointment of Robert Senior as its chief executive.
Asia’s fast-growing mobile consumer base represents a huge opportunity for digital marketers, making an effective mobile Web presence critical.
Because of its good-natured humor, IKEA's commercial has been watched almost 9 million times on YouTube since last week.
The former ad network launches its demand-side platform and is optimistic that performance advertisers will continue to invest heavily in remarketing campaigns.