Visualization Map Tracks #sghaze via Instagram in Real Time
Asia

Visualization Map Tracks #sghaze via Instagram in Real Time

11y Adaline Lau

Visualization Map Tracks #sghaze via Instagram in ...

Five guys who believe that many small actions can add together for a movement that matters have created a map to track the haze in Singapore. Read Mor...

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Lenovo Bets on Big Data, Builds Global Analytics Hub in Singapore
Analytics

Lenovo Bets on Big Data, Builds Global Analytics Hub in Singapore

11y Adaline Lau

Lenovo Bets on Big Data, Builds Global Analytics H...

The first phase of its analytics hub is scheduled to complete by July. Read More...

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MediaQuark Unveils Programmatic Media Trading for APAC Advertisers
Asia

MediaQuark Unveils Programmatic Media Trading for APAC Advertisers

11y Adaline Lau

MediaQuark Unveils Programmatic Media Trading for ...

Capitalizing on Google's forecast that annual online display ad investment will reach US$200 billion globally by 2020, the media trading provider aims...

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Choosing a Domain Name That Attracts Foreign-Language Web Traffic
Asia

Choosing a Domain Name That Attracts Foreign-Language Web Traffic

11y Christian Arno

Choosing a Domain Name That Attracts Foreign-Langu...

The English language no longer dominates the web, so plan to accommodate foreign languages right from the start. Consider these tips. Read More...

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AdzCentral Evolves as RTB Gains Traction in Asia
Asia

AdzCentral Evolves as RTB Gains Traction in Asia

11y Adaline Lau

AdzCentral Evolves as RTB Gains Traction in Asia

The display ad tech firm is increasingly providing consulting services to help advertisers navigate the emerging display ecosystem in the region. Read...

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Millennial Media: Mobile Device Trends in Asia [Study]
Asia

Millennial Media: Mobile Device Trends in Asia [Study]

11y Adaline Lau

Millennial Media: Mobile Device Trends in Asia [St...

In Asia Pacific, Samsung led the device manufacturer category in 2012 on the mobile ad network. Read More...

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Changi Airport Taps the Power of Photo-Sharing via Instagram
Asia

Changi Airport Taps the Power of Photo-Sharing via Instagram

11y Adaline Lau

Changi Airport Taps the Power of Photo-Sharing via...

In this Q&A, Changi's community manager shares why and how they use Instagram to inspire travel and ignite the love for its airport. Read More...

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SES SG 2012 Roundup: Content Marketing for Next-Gen Devices, Big Data Analytics, and More
Asia

SES SG 2012 Roundup: Content Marketing for Next-Gen Devices, Big Data Analy...

11y Adaline Lau

SES SG 2012 Roundup: Content Marketing for Next-Ge...

Jam-packed with case studies and practical advice on PPC, analytics, and emerging digital trends at the two-day conference. Read More...

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Highlights at SES Singapore 2012: Day 1
Analytics

Highlights at SES Singapore 2012: Day 1

11y Adaline Lau

Highlights at SES Singapore 2012: Day 1

The Singapore conference kicked off with case studies and keynote sessions on mobile, social analytics, and programmatic buying. Read More...

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Singapore: Identifying Affluent Males to Enhance Search Strategies [Infographic]
Asia

Singapore: Identifying Affluent Males to Enhance Search Strategies [Infogra...

11y Adaline Lau

Singapore: Identifying Affluent Males to Enhance S...

Here's how identifying other avenues of behavior could reinforce a brand's search strategy. Read More...

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LBS Marketing Kicks Off in Singapore and Mobile Stats From MMA
Asia

LBS Marketing Kicks Off in Singapore and Mobile Stats From MMA

11y Adaline Lau

LBS Marketing Kicks Off in Singapore and Mobile St...

The Location Based Marketing Association opens its Singapore chapter while the Mobile Marketing Association shares stats on Singaporeans and their sma...

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Pinterest and Instagram Drive Traffic to Social Commerce Sites in Asia [Study]
Asia

Pinterest and Instagram Drive Traffic to Social Commerce Sites in Asia [Stu...

12y Adaline Lau

Pinterest and Instagram Drive Traffic to Social Co...

Expect to see a proliferation of niche social networks over the next 12 months. Read More...

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Puma Leverages Social Graph to Promote Spring-Summer Collection
Asia

Puma Leverages Social Graph to Promote Spring-Summer Collection

12y Adaline Lau

Puma Leverages Social Graph to Promote Spring-Summ...

German sports brand Puma is targeting 18- to 24-year-old trendsters via its social app campaign this summer. Read More...

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How to Integrate New Gadgets Launching in 2012
Asia

How to Integrate New Gadgets Launching in 2012

12y Lee Peilin

How to Integrate New Gadgets Launching in 2012

Consider these three tech innovations that will have great impact on Singaporean consumers. Read More...

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Three Keys to Avoiding a Social Media Disaster
Asia

Three Keys to Avoiding a Social Media Disaster

12y Daniel Lee

Three Keys to Avoiding a Social Media Disaster

Case studies from Qantas and Singapore Zoo show how brands have landed in hot water unnecessarily. Read More...

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Studies: Facebook Shows Big Gains in Malaysia, Singapore
Asia

Studies: Facebook Shows Big Gains in Malaysia, Singapore

12y Adaline Lau

Studies: Facebook Shows Big Gains in Malaysia, Sin...

Research underscores why brands marketers must connect with consumers on the social network. YouTube matters, too. Read More...

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Most Google + Users in Asia From Singapore and India
Asia

Most Google + Users in Asia From Singapore and India

13y Adaline Lau

Most Google + Users in Asia From Singapore and Ind...

Facebook continues to enjoy a strong presence in the social networking scene, according to Experian Hitwise. Read More...

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McDonald's Uses Facebook Places to Build Buzz For Singapore's National Day
Asia

McDonald's Uses Facebook Places to Build Buzz For Singapore's National Day

13y Adaline Lau

McDonald's Uses Facebook Places to Build Buzz For ...

Location-based campaign aims for 46,000 check-ins to unlock a 'surprise' deal. Read More...

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Digital Trends in Asia: 3 'Mashups' on the 2011 ADMA Yearbook
Asia

Digital Trends in Asia: 3 'Mashups' on the 2011 ADMA Yearbook

13y Michael Zung

Digital Trends in Asia: 3 'Mashups' on the 2011 AD...

Ad spending, top 10 sites, and ecommerce trends. Read More...

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Moving Ahead With Smartphone Marketing in 2011
Asia

Moving Ahead With Smartphone Marketing in 2011

13y Darren Yan

Moving Ahead With Smartphone Marketing in 2011

The year 2010 can be considered a watershed time for smartphone handsets in Asia. Undoubtedly, the Apple iPhone has been a major driver of this phenom...

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E-Commerce in Asia Pacific: Big Opportunity for a Growing Region
Analytics

E-Commerce in Asia Pacific: Big Opportunity for a Growing Region

13y Joe Nguyen

E-Commerce in Asia Pacific: Big Opportunity for a ...

As a brand or retailer, here are several things you need to consider when building your digital commerce strategy. Read More...

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By the Numbers: Online Video Consumption in Asia
Analytics

By the Numbers: Online Video Consumption in Asia

14y Joe Nguyen

By the Numbers: Online Video Consumption in Asia

Online video goes mainstream in Asia Pacific. Read More...

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How Digital Is Improving the Shopper Experience
Asia

How Digital Is Improving the Shopper Experience

14y Andrew Knott

How Digital Is Improving the Shopper Experience

New tools and apps make it possible for forward-thinking brand marketers to create a better shopping experience for consumers. Here are four ways. Rea...

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