Apple strikes back at the Worldwide Developers Conference
Conference Coverage

Apple strikes back at the Worldwide Developers Conference

8y Mike O'Brien

Apple strikes back at the Worldwide Developers Con...

During the Worldwide Developers Conference, Apple announced that Siri will, in fact, become open to third-party developers, in addition to desktop use...

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Be a dragon, not a unicorn, says Mondelez's Bough
Mobile

Be a dragon, not a unicorn, says Mondelez's Bough

8y Mike O'Brien

Be a dragon, not a unicorn, says Mondelez's Bough

Mondelez executive B. Bonin Bough equates being a dragon with fearlessness. Right now that means Oreo embracing messaging apps as brands begin to test...

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The Digital Download: Video, VR, and volatile chatbots
Media

The Digital Download: Video, VR, and volatile chatbots

8y Mike O'Brien

The Digital Download: Video, VR, and volatile chat...

This week featured a lot of video offerings, in addition to Microsoft reintroducing Tay after her disastrous debut and Google giving AdWords its first...

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The reality of virtual reality
Media

The reality of virtual reality

8y Joe Laszlo

The reality of virtual reality

A lot of today's virtual reality is actually virtual virtual reality. The technology may take off, but like "the year of mobile," it will happen slowl...

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Tweets of the Week: Visual Splendor as Twitter Celebrates #WorldPhotographyDay
Asia

Tweets of the Week: Visual Splendor as Twitter Celebrates #WorldPhotography...

9y Sophie Loras

Tweets of the Week: Visual Splendor as Twitter Cel...

Thailand's bombing tragedy led the week on Twitter, divorce lawyers were a central theme of the Ashley Madison leaks, and #WorldPhotographyDay gave th...

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Tweets of the Week: Rapper Beefs, Jon Stewart and Underwear
Social

Tweets of the Week: Rapper Beefs, Jon Stewart and Underwear

9y Mike O'Brien

Tweets of the Week: Rapper Beefs, Jon Stewart and ...

Two rappers' Twitter beef prompted Tweets from burger brands, Jon Stewart's Daily Show departure brought nostalgia, and National Underwear Day mostly ...

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Could Microsoft and AOL Take on Google and Facebook?
Display Advertising

Could Microsoft and AOL Take on Google and Facebook?

9y Mike O'Brien

Could Microsoft and AOL Take on Google and Faceboo...

To compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic. Read More...

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Tweets of the Week: #CallMeCaitlyn and Dunkin' Donuts Were Pretty Sweet on Social
Social

Tweets of the Week: #CallMeCaitlyn and Dunkin' Donuts Were Pretty Sweet on ...

9y Yuyu Chen

Tweets of the Week: #CallMeCaitlyn and Dunkin' Don...

This week, Twitter set a new record and also celebrated #NationalDonutDay, #WorldEnvironmentDay and #NationalRunningDay. Read More...

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Tweets of Week: Memorial Day, Burgers, and Biscuits
Social

Tweets of Week: Memorial Day, Burgers, and Biscuits

9y Emily Alford

Tweets of Week: Memorial Day, Burgers, and Biscuit...

This week, Twitter remembered our fallen soldiers on Memorial Day, got really into #NationalBurgerDay, and finished with #NationalBiscuitDay. Read Mor...

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Tweets of the Week: Farewell, Don Draper and David Letterman
Social

Tweets of the Week: Farewell, Don Draper and David Letterman

9y Mike O'Brien

Tweets of the Week: Farewell, Don Draper and David...

This TV-centric week, brands tweeted about the Red Nose Day charity event as well as The Late Show with David Letterman and Mad Men, both of which air...

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Marketing’s Secret Weapon: Your Birthday
Ecommerce

Marketing’s Secret Weapon: Your Birthday

9y Jeanniey Mullen

Marketing’s Secret Weapon: Your Birthday

One of the most powerful ways to connect with consumers is to market to them on their birthdays. Are you taking advantage of this? Read More...

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Snapchat Chat Gives Brands Direct Line to Consumers
Social

Snapchat Chat Gives Brands Direct Line to Consumers

10y Lisa Lacy

Snapchat Chat Gives Brands Direct Line to Consumer...

Snapchat’s new text and video feature will enable brands to further engage with their audiences. It also opens up opportunities for ad targeting, expe...

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The Power of Peer in Social Customer Care
Social

The Power of Peer in Social Customer Care

10y Dave Evans

The Power of Peer in Social Customer Care

As you plan your social customer experience program, think about the value of peer technology, of placing more control into the hands of your customer...

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Skype to Roll Out Rich Media and Android Advertising
Marketing

Skype to Roll Out Rich Media and Android Advertising

11y Susan Kuchinskas

Skype to Roll Out Rich Media and Android Advertisi...

Skype will launch advertising on Skype for Android later this month, with plans to distribute the ads to 55 global markets within the next several mon...

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Cannes 2013 Video: Skype Growth Soars as Native Ad Offering Still in Development
Media

Cannes 2013 Video: Skype Growth Soars as Native Ad Offering Still in Develo...

11y Melanie White

Cannes 2013 Video: Skype Growth Soars as Native Ad...

ClickZ speaks with Lovina McMurchy, general manager of Skype Advertising at Cannes Lions. Read More...

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Skype Aims for Premium Ad "Experiences"
Marketing

Skype Aims for Premium Ad "Experiences"

11y Susan Kuchinskas

Skype Aims for Premium Ad "Experiences"

Skype has rebuilt, an ad-friendly platform for Windows 8. Its three components will be rolled out in phases beginning in the first quarter of 2013. Re...

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Microsoft Weighs Ad Options for Skype
Media

Microsoft Weighs Ad Options for Skype

12y Anna Maria Virzi

Microsoft Weighs Ad Options for Skype

At NewFront 2012, Microsoft also promotes Xbox as live TV ad complement. Read More...

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Microsoft's Frank Holland Talks Custom Versus Automated Campaigns
Media

Microsoft's Frank Holland Talks Custom Versus Automated Campaigns

12y Zachary Rodgers

Microsoft's Frank Holland Talks Custom Versus Auto...

Microsoft's top ad sales executive will soon mark a year in his job. Read More...

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Microsoft to Sell Skype Ads Overseas
Marketing

Microsoft to Sell Skype Ads Overseas

12y Lisa Lacy

Microsoft to Sell Skype Ads Overseas

U.S. Skype inventory became available when the acquisition closed, but it has done so more slowly in foreign markets. Read More...

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The Death of SMS...or Not
Asia

The Death of SMS...or Not

12y Mandeep Grover

The Death of SMS...or Not

Internet-enabled apps like Whatsapp and Skype have replaced SMS and changed my messaging habits. Here are five reasons why. Read More...

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It's Cloudy Out There
Asia

It's Cloudy Out There

13y Patrick Tam

It's Cloudy Out There

Trust the Cloud and the force will be with you. Here's how to get started. Read More...

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Businesses Rally to Assist Victims in Japan
Asia

Businesses Rally to Assist Victims in Japan

13y Adaline Lau

Businesses Rally to Assist Victims in Japan

From Asia Pacific to North America, tech and interactive media companies activate disaster relief fund-raising efforts. Here's a snapshot of who's doi...

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#HelpJapan: Do's and Don'ts for Brands
Marketing

#HelpJapan: Do's and Don'ts for Brands

13y Anna Maria Virzi

#HelpJapan: Do's and Don'ts for Brands

StrawberryFrog chief strategy officer explains how brands can promote humanitarian and relief efforts – but not themselves. Read More...

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