During the Worldwide Developers Conference, Apple announced that Siri will, in fact, become open to third-party developers, in addition to desktop use...
View articleMondelez executive B. Bonin Bough equates being a dragon with fearlessness. Right now that means Oreo embracing messaging apps as brands begin to test...
View articleThis week featured a lot of video offerings, in addition to Microsoft reintroducing Tay after her disastrous debut and Google giving AdWords its first...
View articleA lot of today's virtual reality is actually virtual virtual reality. The technology may take off, but like "the year of mobile," it will happen slowl...
View articleThailand's bombing tragedy led the week on Twitter, divorce lawyers were a central theme of the Ashley Madison leaks, and #WorldPhotographyDay gave th...
View articleTwo rappers' Twitter beef prompted Tweets from burger brands, Jon Stewart's Daily Show departure brought nostalgia, and National Underwear Day mostly ...
View articleTo compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic. Read More...
View articleThis week, Twitter set a new record and also celebrated #NationalDonutDay, #WorldEnvironmentDay and #NationalRunningDay. Read More...
View articleThis week, Twitter remembered our fallen soldiers on Memorial Day, got really into #NationalBurgerDay, and finished with #NationalBiscuitDay. Read Mor...
View articleThis TV-centric week, brands tweeted about the Red Nose Day charity event as well as The Late Show with David Letterman and Mad Men, both of which air...
View articleOne of the most powerful ways to connect with consumers is to market to them on their birthdays. Are you taking advantage of this? Read More...
View articleSnapchat’s new text and video feature will enable brands to further engage with their audiences. It also opens up opportunities for ad targeting, expe...
View articleAs you plan your social customer experience program, think about the value of peer technology, of placing more control into the hands of your customer...
View articleSkype will launch advertising on Skype for Android later this month, with plans to distribute the ads to 55 global markets within the next several mon...
View articleClickZ speaks with Lovina McMurchy, general manager of Skype Advertising at Cannes Lions. Read More...
View articleSkype has rebuilt, an ad-friendly platform for Windows 8. Its three components will be rolled out in phases beginning in the first quarter of 2013. Re...
View articleAt NewFront 2012, Microsoft also promotes Xbox as live TV ad complement. Read More...
View articleMicrosoft's top ad sales executive will soon mark a year in his job. Read More...
View articleU.S. Skype inventory became available when the acquisition closed, but it has done so more slowly in foreign markets. Read More...
View articleInternet-enabled apps like Whatsapp and Skype have replaced SMS and changed my messaging habits. Here are five reasons why. Read More...
View articleTrust the Cloud and the force will be with you. Here's how to get started. Read More...
View articleFrom Asia Pacific to North America, tech and interactive media companies activate disaster relief fund-raising efforts. Here's a snapshot of who's doi...
View articleStrawberryFrog chief strategy officer explains how brands can promote humanitarian and relief efforts – but not themselves. Read More...
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