Avatars in advertising: Why Gucci used Genies to appeal to Gen Z
Emerging Technology

Avatars in advertising: Why Gucci used Genies to appeal to Gen Z

5y Emily Alford

Avatars in advertising: Why Gucci used Genies to a...

“Current day digital marketing primarily consists of monotonous and passive scrolling through newsfeeds and ads, but marketers should be looking at th...

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Gen Z consumers: Nearly 100% own a smartphone and spend over 4 hours per day online
Digital Marketing

Gen Z consumers: Nearly 100% own a smartphone and spend over 4 hours per da...

5y Idris Nagri

Gen Z consumers: Nearly 100% own a smartphone and ...

A survey of over 79,000 internet users between the ages of 16-22 in 45 markets debunks stereotypes about Gen Z consumers and reveals trends in their d...

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Why context is king in m-commerce design
Ecommerce

Why context is king in m-commerce design

8y Rebecca Sentance

Why context is king in m-commerce design

Whatever approach you take to your m-commerce project, one thing is certain: if you want it to deliver the results you’re expecting, context should be...

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How you can use social to reach consumers at micro moments
Marketing

How you can use social to reach consumers at micro moments

8y Angie Pascale

How you can use social to reach consumers at micro...

Marketers can use social media to engage users and connect with consumers during brief, yet influential micro moments. Read More...

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Powerball math, Facebook, and how to build a proper social support site
Community Management

Powerball math, Facebook, and how to build a proper social support site

8y Dave Evans

Powerball math, Facebook, and how to build a prope...

Brands engaging with consumers in customer support forums or on social platforms like Facebook must fact check all content before sharing in order to ...

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