Smartphones are enabling new kinds of experiential marketing

Emerging Technology Smartphones are enabling new kinds of experiential marketing

1y Barry Levine

Smartphones are enabling new kinds of experiential...

Here are three tech platforms that have developed experiential technology to connect brands to their consumers by embracing mobile interactivity withi...

View article
Guide to mobile advertising: Types of ads and main platforms

Digital Advertising Guide to mobile advertising: Types of ads and main platforms

2y Priyanka Chowdhury

Guide to mobile advertising: Types of ads and main...

With 73% of internet users expected to access the web solely through smartphones by 2025, mobile advertising is a top priority for marketers. Check ou...

View article
You know what AR is. But do you understand how it works?

AR & VR You know what AR is. But do you understand how it works?

2y Mike O'Brien

You know what AR is. But do you understand how it ...

AR is one of today's hottest technologies, allowing consumers to virtually try on makeup and turn themselves into dogs on Snapchat. Here's how it work...

View article
Get the latest analysis and reports delivered to your inbox daily
What makes retail mobile apps rock solid, according to Forrester Research

Mobile What makes retail mobile apps rock solid, according to Forrester Research

2y Mike O'Brien

What makes retail mobile apps rock solid, accordin...

Consumers are selective about the mobile apps where they spend the majority of their smartphone time. Forrester determined what makes a great retail o...

View article
The state of mobile payments going into 2019 and beyond

Mobile The state of mobile payments going into 2019 and beyond

2y Mike O'Brien

The state of mobile payments going into 2019 and b...

Adoption of mobile payments in the U.S. is slowly but steadily increasing, something that can be accelerated as more Amazon Go stores pop up. Read Mor...

View article
ClickZ's 2018 holiday season recap

Retail ClickZ's 2018 holiday season recap

2y Mike O'Brien

ClickZ's 2018 holiday season recap

Now that the 2018 holiday season is over, we're looking back at some of the past few weeks' biggest trends, from mobile commerce to ecommerce in Wyomi...

View article
How Best Buy, Nordstrom and Nike bring personalization to physical stores

Data & Analytics How Best Buy, Nordstrom and Nike bring personalization to physical stores

3y Mike O'Brien

How Best Buy, Nordstrom and Nike bring personaliza...

Personalization is a hallmark of online marketing and savvy retailers like Best Buy and Target are bringing it to brick-and-mortar with modern technol...

View article
A look at Samsung's strategy for streamlining the smart home

Retail A look at Samsung's strategy for streamlining the smart home

3y Mike O'Brien

A look at Samsung's strategy for streamlining the ...

Smart products can make life easier, though there are a lot of challenges. Samsung VP, Bill Lee, discusses the brand's strategy to solve them. Read Mo...

View article
How consumers in the US, UK and Australia use various devices

Mobile How consumers in the US, UK and Australia use various devices

5y Susan Wall

How consumers in the US, UK and Australia use vari...

You may think marketing in any English-speaking country is the same, but new survey results highlight different consumer habits in the U.S., U.K. and ...

View article
Stats of the Week: Mobile ad revenue, mobile ad blocking

Display Advertising Stats of the Week: Mobile ad revenue, mobile ad blocking

5y Mike O'Brien

Stats of the Week: Mobile ad revenue, mobile ad bl...

This week's stats round-up is all about mobile advertising: its growth around the world, both in terms of revenue and the frequency that it's blocked....

View article
Wearable technology takes center stage in stats of the week

Asia Wearable technology takes center stage in stats of the week

5y Sophie Loras

Wearable technology takes center stage in stats of...

The week in numbers starts with wearable technologies and the Internet of Things, but ultimately, it's mobile technologies that make the world go roun...

View article
How you can use social to reach consumers at micro moments

Marketing How you can use social to reach consumers at micro moments

5y Angie Pascale

How you can use social to reach consumers at micro...

Marketers can use social media to engage users and connect with consumers during brief, yet influential micro moments. Read More...

View article
Our guide to the best and worst mobile ad formats

Display Advertising Our guide to the best and worst mobile ad formats

5y Mike O'Brien

Our guide to the best and worst mobile ad formats

As the world becomes more smartphone-centric, failing to master mobile marketing is no longer an option. Here are some of the best and worst ad format...

View article
It’s time to make online ads good again; the industry depends on it

Marketing It’s time to make online ads good again; the industry depends on it

5y Tessa Wegert

It’s time to make online ads good again; the indus...

What factors play into a digital ad's quality? How can marketers consistently deliver content that meets today's standards for good advertising? Read ...

View article
Reviving sluggish sales with email personalization

Conversion & ROI Reviving sluggish sales with email personalization

5y Guest Writer

Reviving sluggish sales with email personalization

By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue. Read Mo...

View article
IAB: Preparing for the year of the mobile-video boom

Media IAB: Preparing for the year of the mobile-video boom

5y Joe Laszlo

IAB: Preparing for the year of the mobile-video bo...

Mobile devices are increasingly becoming the platform of choice for viewing both short and long-form video content. How can advertisers take full adva...

View article
Eight best practices for your native advertising strategy

Display Advertising Eight best practices for your native advertising strategy

5y Guest Writer

Eight best practices for your native advertising s...

Here are eight refined tips to make sure that you're getting the most out of your native advertising strategy and enjoying the highest levels of consu...

View article
Three digital predictions for APAC and why they matter

Asia Three digital predictions for APAC and why they matter

5y Andy Radovic

Three digital predictions for APAC and why they ma...

Cross-screen targeting, programmatic, and the rise of India should be on the radar of every marketer in APAC, as we move into 2016. Read More...

View article
Six ways to improve value and trust for your brand's website

Marketing Six ways to improve value and trust for your brand's website

5y Tamar Weinberg

Six ways to improve value and trust for your brand...

A brand's vitality is contingent upon its ability to exhibit value and maintain the trust of consumers, as this will ultimately drive conversions. Use...

View article
What can virtual reality mean for e-commerce? A CES demo gives us a glimpse

Strategies What can virtual reality mean for e-commerce? A CES demo gives us a glimpse

5y Mike O'Brien

What can virtual reality mean for e-commerce? A CE...

As virtual reality becomes more accessible, it's getting out of its novelty phase. But could it disrupt e-commerce? A very cool experience at CES in V...

View article
Why in-app ads may be the future of mobile advertising

Mobile Why in-app ads may be the future of mobile advertising

5y Yuyu Chen

Why in-app ads may be the future of mobile adverti...

Brands and agencies can no longer only focus on mobile Web, because apps are growing rapidly and in-app advertising offers marketers a better opportun...

View article
Five signs your brand isn't as multichannel as it should be

Marketing Five signs your brand isn't as multichannel as it should be

5y Guest Writer

Five signs your brand isn't as multichannel as it ...

In this new world of hyper-connected consumers, creating a seamless multichannel experience is critical. Improve how your brand engages with its cust...

View article
A tale of two mobile ad markets

Media Buying A tale of two mobile ad markets

6y Frank Sinton

A tale of two mobile ad markets

How can the strategic collection and use of data end the emerging division that is currently happening in mobile advertising between large and small p...

View article
What western social networking platforms can learn from Japan's Line

Asia What western social networking platforms can learn from Japan's Line

6y Motoko Hunt

What western social networking platforms can learn...

The Japanese messaging social app Line is widely used in the Asia-Pacific region and is now starting to make headway in the U.S. How does this company...

View article
Why mobile moments are marketing's golden ticket

Media Why mobile moments are marketing's golden ticket

6y Catherine Magoffin

Why mobile moments are marketing's golden ticket

Mobile is currently considered the "golden ticket" of digital because of its ability to market directly to consumers by capitalizing on hyper-relevant...

View article
How to identify your mobile audience and their needs

Media How to identify your mobile audience and their needs

6y Andy Favell

How to identify your mobile audience and their nee...

Before prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your cu...

View article
10 mobile marketing themes to look out for in 2016

Media 10 mobile marketing themes to look out for in 2016

6y Michael Della Penna

10 mobile marketing themes to look out for in 2016

The digital landscape of 2015 was defined by a mobile-first approach to commerce and content consumption. As we enter 2016, marketers can expect the d...

View article
1 2 3 7