Our smartphones have so much data on everything about us, from our sleeping patterns to our shopping habits, they've become extensions of ourselves. J...
View articleBack-to-school shopping is becoming less important to families in the U.S. How should retailers respond to this change? Read More...
View articleToo many mobile websites have unadjusted text, unfocused visuals, and unclear icons. You should make sure yours isn't one of them, if you want to main...
View articleSince so many consumers use mobile devices to check-in to flights, book rooms and look at maps, it's crucial for marketers in the travel industry to o...
View articleDoritos' first mobile-only campaign centers on 3D social media influencer videos consumers can access by scanning chips, meaning that the promotion re...
View articleShortly before VR is available to the public, the Apple Watch breathed life back into wearables. Could VR be the next big one, or are the two technolo...
View articleTo better understand its multicultural target audience, Tecate has released a series of short videos to gauge audience response for its next campaign....
View articleDeveloping a mobile strategy requires thoughtful planning and a committed staff, but which of the three configurations for creating mobile web desig...
View articleFacebook and smartphone use skyrocketed among Romanian seniors after an experimental campaign by UK telecommunications giant Vodafone connected them w...
View articleAs Millennial fathers become more involved in raising their kids, they are more likely to view the Internet, particularly from their phones, as a pare...
View articleApps are big sellers in APAC, reflecting the region's ability to embrace the sharing economy, with car-pooling the latest trend. Read More...
View articleBrands like Target, Shazam, and The Home Depot are increasingly making interactive mobile ads, while also taking decreasing user attention spans into ...
View articleThe popularity of wearable technology continues to grow exponentially, but it's a fairly new concept about which consumers and marketers still have qu...
View articleSmartphones and social media have made everyone aware of recent police brutality, but it's still happening. This illustrates the disconnect between da...
View articleThere is no excuse not to have good mobile strategies in place in order to succeed in today's mobile economy. Read More...
View articleBrands have much to gain from the combination of technological advances in wearables and mobile connectivity that are changing the way retail works in...
View articleNew wearable technology is giving brands the perfect opportunity for one-to-one marketing. Read More...
View articleWhile discussing mobile measurement at the IAB Marketplace, George Ivie, CEO of the Media Rating Council, said standards regarding viewability haven't...
View articleAs larger screens and smartphones gain in popularity, cost-per-click mobile ads may also become more valuable. Read More...
View articleThe FTC's upcoming workshop will focus on the potential benefits and privacy issues surrounding marketers' practice of tracking consumers on their mob...
View articleWhile Apple's iTunes Store and App Store were down, Romanian consumers were able to get free KFC meals as part of the chicken chain's new "Don't panic...
View articleContextual commerce combines the power of data from devices like wearables and smartphones with the ease of interaction in physical spaces. But does i...
View articleAt the Mobile World Congress, Diageo unveiled the first smart bottle: a Johnnie Walker Blue Label that can use NFC to send targeted ads to smartphones...
View articleWhat debate? Whether via app or mobile Web, mobile users want an easy and connected experience. Read More...
View articleAs connected cars drive their way into the mainstream marketplace, marketers must adapt. Are you ready for this new opportunity? Read More...
View articleIn our increasingly mobile-focused world, it's becoming unnecessary to label a holiday "mobile," as going forward, all holidays will intrinsically be ...
View articleThe mobile sector isn't slowing down any time soon. Are you prepared to keep up in what's sure to be a fast-paced 2015? Read More...
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